In a dramatic crescendo of accolades and applause, Phuket’s renowned leader, Governor Sophon Suwannarat, has not only seized the royal endorsement but also thrust himself into the national limelight. His crowning achievement? Winning the Outstanding Governor award for orchestrating the transformative To be Number One campaign, an innovative anti-drug initiative focused on empowering Thailand’s youth.
On July 15, at the illustrious To be Number One Member Gathering 2025, hosted at the IMPACT Forum Convention Centre in Muang Thong Thani, Governor Sophon was lauded under the watchful eyes of Her Royal Highness Princess Ubolratana Rajakanya Sirivadhana Barnavadi. As the esteemed patron of the campaign, Princess Ubolratana presided over the event, which attracted high-ranking representatives from key ministries such as Public Health, Interior, Labour, Justice, Education, and Social Development. Also present were dignitaries from the Bangkok Metropolitan Administration and the Office of the Narcotics Control Board (ONCB).
Sophon, celebrated for his “strong and innovative leadership,” galvanized community-based engagement and devised compelling alternatives for the youth of Phuket. His visionary methods have fortified support structures for at-risk teenagers and promoted a drug-free culture through enriching educational and additional-curricular initiatives. The success of the To be Number One campaign, birthed in 2002 under the royal patronage of Princess Ubolratana, lies in its powerful approach of preventing drug use by imparting life skills, boosting self-esteem, and solidifying social support networks among young individuals. It proudly stands as one of Thailand’s flagship community outreach programs, leaving a significant impact, particularly in rural and high-risk regions.
The evening’s festivities were punctuated by a heartfelt spectacle as Governor Sophon took center stage during a special concert, alongside youthful performers. This spirited act resonated profoundly, symbolizing solidarity between provincial leaders and the nation’s youth, as reported by The Phuket News. Moreover, the occasion saw the distribution of four Diamond Role Model awards to agencies demonstrating exceptional performance nationwide, further highlighting the campaign’s burgeoning influence.
The jubilant event underscored a powerful message: combatting drug abuse transcends mere law enforcement; it’s rooted in connection, compassion, and community. Under Governor Sophon’s dynamic leadership, Phuket is fast becoming a beacon of hope, illustrating how Thailand’s next generation can be safeguarded and inspired.
As the evening came to a close, the air was thick with inspiration, proving that through unity, understanding, and unwavering dedication, drug abuse can be surmounted, and the future of Thailand’s youth secured. With Phuket spearheading the crusade, one could only anticipate the ripples of change spreading across the nation.
This is an incredible achievement. Governor Sophon’s initiatives are truly admirable and it’s amazing to see leaders taking action against drug abuse.
I agree, but I wonder if the campaign’s effectiveness extends to more urban areas where drug issues can be more entrenched.
Good point, John. The campaign’s focus seems mostly rural, but urban outreach is definitely crucial.
It’s harder in cities with more complex social issues. We need local adaptation of such initiatives.
While it’s great to be optimistic, we must critically evaluate the long-term sustainability of such initiatives. Awards are nice, but what happens after the spotlight fades away?
Sustainability is indeed a challenge, but these initiatives lay a foundation for continuous community involvement.
Totally. Without ongoing funding and political will, such programs may flounder in the long run.
All this is great, but let’s be real. Drug issues need more than flashy ceremonies and awards. Where’s the financial accountability?
That’s a fair concern. Fiscal transparency ensures that resources actually reach intended beneficiaries.
Flashy or not, these events help raise awareness. But yes, financial accountability is critical.
Couldn’t be prouder of Thailand leading by example. Sophon and Princess Ubolratana are real heroes in this narrative.
As someone from Phuket, it’s uplifting to see our leaders receive such recognition.
Don’t romanticize this. One hero doesn’t change the systemic issues of drug abuse.
Of course not, but role models can inspire widespread efforts.
I think integrating educational systems with these programs is key. Schools are a great place to anchor drug-free initiatives.
Exactly! Education can help, but it should be paired with strong community support.
Why aren’t such initiatives more common globally? Every country could benefit from a To be Number One campaign.
The involvement of the royal family seems crucial here. I doubt the initiative would have taken off without their backing.
Royal influence plays a significant role in gaining public trust and support for such programs.
True, but why should we depend on royalty for effective public health interventions?
How often do these ‘beacons of hope’ actually deliver the promised outcomes? I’ve seen many fade away after initial hype.
The problem is not the intent but the execution. Follow-up studies on impact are vital.
The event sounded like a spectacle, but are there real, measurable outcomes from this campaign?
Let’s hope their success stories are backed by data. Without metrics, it’s hard to judge the real impact.
Empowering the youth is the real deal. These activities are about creating leaders for tomorrow.
As a young person, I appreciate these programs. They offer a sense of belonging and purpose.
Yes, and building self-esteem is essential in diverting youth from drugs.
I wonder how much of the program’s success is due to the charisma of Governor Sophon versus the actual structure of the program.
Governance and public action should be based on evidence and data, not just personality-driven initiatives.
This piece left me motivated. It’s good to see community initiatives focusing on societal upliftment.
Motivation alone isn’t enough. Consistent execution and adaptation to changing dynamics are key.
All this talk, but is there any empirical research backing the effectiveness of ‘To be Number One’? Anecdotes aren’t enough.
It’s impressive and all, but are these campaigns just a façade for larger systemic issues that remain unaddressed?