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GS BATTERY Dominates Thailand’s Automotive Market with Record 6.2% Sales Growth in 2023

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In the bustling automotive landscape of Thailand, one name has risen above the cacophony of market competitors, shining brighter with each passing fiscal year. Yes, we’re talking about GS BATTERY, the titan of car batteries, who has not only climbed to the pinnacle of success but has decided to make it its permanent residence. In the fiscal year 2023, GS BATTERY didn’t just grow; it soared, marking a new zenith with a sales increase of 6.2% year-on-year. You might wonder, how did they achieve this feat? Well, pull up a chair, grab a drink, and let us embark on this electrifying journey together.

The secret sauce to GS BATTERY’s success isn’t rocket science but a concoction of effective marketing strategies, a keen ear for customer needs, and, of course, products that pack a punch. This brand doesn’t just sell batteries; it sells a lifeline for your automotive needs, ensuring you’re never left stranded. From the bustling streets of Bangkok to the serene countryside of Chiang Mai, GS BATTERY has strategically positioned itself in the hearts of general consumers and within the reach of over 2,000 distributor stores via LINE OA. This ingenious approach ensures that anyone, anywhere, can access information and receive responsive after-sales services that resonate with the lifestyles of today’s discerning customers.

At the helm of this monumental success is none other than Siam GS Sales Company Limited, under the astute leadership of Mr. Somporn Changriphawong. Under his guidance, GS BATTERY has not just occupied a significant market share; it has claimed the throne as the country’s automotive battery market leader, boasting more than 35% in the aftermarket parts category. This brand is built on a foundation of credibility and trust, a legacy spanning more than 60 years.

But wait, there’s more. This sales crescendo in fiscal 2023 is the result of an unyielding commitment to meet, nay, exceed consumer expectations. GS BATTERY’s arsenal includes a product range wide enough to cater to all car models, quality unmatched with 100% full amp power, and innovations that keep setting new industry benchmarks, like the special durable Extra Hybrid for logistics. And for those moments when time is of the essence, the “GS Prompt 1380” battery delivery service comes to the rescue, promising and delivering emergency installations within 30 minutes in all serviced locales, from dawn till dusk.

Yet, the innovation train at GS BATTERY doesn’t make pit stops. Their “GS Warranty” service is revolutionizing the way we think about product warranties. By moving the whole process online, customers can now register their products, check their warranty status, and even get notified about the warranty expiration, all with a few clicks. This, my friends, is how GS BATTERY is not just leading the market but redefining it.

Mr. Somporn, with pride in his voice, shares, “As the leader in the automotive battery market in Thailand, our journey doesn’t end at product innovation. We are committed to deepening relationships with our distributors, who we view not just as business partners but as an extension of our GS BATTERY family.” He adds, “With unwavering confidence in our product quality and service standards, which have been the foundation of our trust with partners and customers alike, we’re gearing up to introduce new products accompanied by irresistible promotions to further electrify our sales this year.”

For those eager to keep up with GS BATTERY’s electrifying journey, follow their socials or visit their website. Be part of the GS BATTERY family today and never worry about being left in the dark again.

More electrifying insights await at their social media channels:

  • Facebook: GS BATTERY TH
  • Instagram: GS BATTERY TH
  • Website: GS BATTERY
  • LINE Official Account: @GSBATTERY


  1. ElectroFan93 May 16, 2024

    GS BATTERY skyrocketing in sales is no surprise to me. They’ve been leading innovations in the battery sector for years. Shows that focusing on quality and customer service actually pays off in the long run.

    • SkepticalSue May 16, 2024

      While I agree that innovation is key, I think the 6.2% growth isn’t solely due to GS BATTERY’s efforts. Thailand’s automotive market has been on a steady incline; pretty much any decent brand could have seen growth.

      • ElectroFan93 May 16, 2024

        That’s a fair point, but you can’t deny that dominating over 35% in the aftermarket segment isn’t just a happy coincidence. It’s clear evidence of GS’s strong brand and customer loyalty.

      • AutoInsider77 May 16, 2024

        What often goes unnoticed is the crucial role of aftersales service. GS BATTERY’s quick installation and robust warranty claims process surely add to customer satisfaction and repeat sales.

    • GreenTechy May 16, 2024

      All good points, but let’s not forget sustainability. With the push for electric vehicles, how is GS BATTERY adapting? Their current success is impressive, but future growth will depend on their adaptation to green technology.

  2. CarLover May 16, 2024

    I’m curious about this ‘GS Prompt 1380’ service. A battery delivery and installation service within 30 minutes sounds game-changing for car owners. Anyone here actually used it?

    • RoadRunner May 16, 2024

      Yes, and it was as promised! My car battery died out of nowhere, and they truly saved the day. It’s services like this that build customer trust and loyalty.

  3. EcoDrive May 16, 2024

    It’s all well and good praising sales growth and service innovation, but what about the environmental impact? Batteries are notorious for being hard to dispose of and recycle. Does GS address this?

    • BatteryBuff May 16, 2024

      They’ve been pretty tight-lipped about sustainability practices. I think it’s time companies like GS BATTERY start leading the way in environmental responsibility, not just sales.

    • EcoWarrior May 16, 2024

      Exactly! With such a significant market share, they have the power to influence the industry in adopting more eco-friendly practices. Their silence on this front is deafening.

      • Techie May 16, 2024

        On their site, they’ve mentioned some initiatives towards reducing waste and improving recycling processes. It might not be enough, but it’s a step in the right direction.

      • EcoDrive May 16, 2024

        A step indeed, but in 2023, we need leaps. Hope they push more on this front.

  4. MarketMogul May 16, 2024

    Impressive growth in a competitive market like Thailand’s is commendable. GS BATTERY’s strategic positioning and marketing prowess are lessons in how to lead in saturated markets.

    • BizWhiz May 16, 2024

      Totally agree! Their model of accessibility, mixed with innovative after-sales services, is an example of excellent market adaptation. Other sectors could learn a lot from their playbook.

  5. VintageCarEnthusiast May 16, 2024

    I appreciate the range GS BATTERY offers, especially for older car models that need specific battery types. Not many companies cater to the vintage market. Kudos to them!

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