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Step into the radiant future of sustainable fashion where Indorama Ventures Public Company Limited, an emblem of global chemical innovation committed to sustainability, ignites creative spirits with the “RECO Young Designer Competition.” This illustrious competition has not merely been a contest; it’s been a decade-long journey sculpting the landscape of environmentally conscious fashion and recycling awareness. As we pop the champagne for RECO’s transformative tenth anniversary, we unveil the groundbreaking ‘RECO Collective’—a fashion renaissance where avant-garde designers are converging to sculpt the ethos of ‘InnovensityFashion.’
Imagine innovation, intensity, and sustainability woven into the very fabric of fashion—that’s ‘InnovensityFashion’ for you, an exclusive initiative spearheaded by Indorama Ventures. The handpicked virtuosos forming the RECO Collective are set to synergize with our visionary company and the trailblazers of Thailand’s circular fashion cosmos. We’re not just designing clothes; we’re tailoring a revolution. Each creator will spin enchanting narratives through their exclusive collections, breathing life into them using the recycled PET yarns and fabrics gifted by the skilled artisans at Thai Taffeta Co. Ltd., our ardent ally in weaving sustainable dreams. This tapestry of innovation won’t just hang on racks but will cascade down into the eager arms of consumers through RECO’s far-reaching retail haven, inviting them to be the vanguards of recycling, ethical commerce, and the greater circular economy.
The ever-passionate Mrs. Aradhana Lohia Sharma, the beating heart of Indorama Ventures as Vice President, reflected on RECO’s monumental journey—how it became a valiant champion for the circular crusade, knitting sustainable tales from rPET bottles reclaimed from the clutches of waste. The launch of ‘RECO Collective 2023′ marks the dawn of an audacious collective endeavor. Indorama Ventures’ pride in recycling a staggering 100 billion post-consumer PET bottles elucidates an unwavering dedication to redefining recycling. “RECO is more than a platform; it’s our clarion call to join hands, stir minds, and empower actions across the globe to cherish and safeguard the treasure of recycled materials,” Mrs. Sharma announced with fervor.
Accolades to Thai Taffeta’s linchpin of sustainability, Mrs. Krittika Chaiwilai, Vice President of Marketing, who stands shoulder to shoulder with Indorama Ventures in the valiant stance for RECO. Her pronouncement sang praises of Thai Taffeta’s pivotal role in nurturing this initiative, providing the fabric from 100% Indorama Ventures recycled PET yarns, thus weaving a narrative of enduring commitment to the planet—because together, forging a sustainable and circular fashion industry isn’t just a possibility; it’s the manifesto we live by.
With an aim to transform this sustainable symphony into an opus of practical wisdom, the ‘InnovensityFashion’ program will become a crucible for the alchemy of knowledge. The RECO Incubation Lab is not a mere classroom; it’s a realm where industry sages impart wisdom across the spectrum—from the genesis of a green label to the finesse of marketing a brand that breathes eco-consciousness. RECO’s Incubation Lab is essentially “How to Launch a Sustainable Brand 101″—a bible for the eco-entrepreneur.
And at the helm, guiding this ship through the sustainable seas, Ms. Kamonnart Ongwandee, RECO Incubation Lab Course Director, shared her treasure map of success. She promises an odyssey that bestows upon designers the golden keys to the kingdom of brand launch mastery. By harnessing her impressive network of eco-advocates, from fabric suppliers to design maestros, Ms. Ongwandee is dedicated to elevating the RECO Collective’s creations to a stage where the spotlight of market attention shines brilliantly.
As the pages turn to a new chapter in the art of conscious couture, RECO beckons the thinkers, dreamers, and doers to wear their hearts on their sustainable sleeves. This is not just a collection; it’s an epoch-making movement, where fashion not only makes a statement—it starts a conversation that echoes through the ages.
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