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Japanese Hair Salon ‘fufu’ Set to Revolutionize Thai Beauty Industry: A Saha Group Collaboration

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Imagine walking into a salon where every strand of hair gets the royal treatment it deserves. Welcome to “Fast Beauty,” Japan’s leading hair coloring salon, which has thrilled many by partnering with the renowned “Saha Group” to launch “fufu” hair coloring salons across Thailand. This groundbreaking venture aims to enchant Thai women seeking that chic hair color transformation or those looking to gracefully cover grey strands, by utilizing top-notch CRM data analytics and state-of-the-art AI technology to recommend the best options for each customer. The ambitious goal? To roll out a staggering 100 branches all over Thailand.

Mrs. Teerada Ambhanwong, a distinguished board member of the Saha Group, passionately shared her insights, “Thai people, much like the Japanese, possess a profound interest in hair beauty. Moreover, with an ageing population on the rise in Thailand, the timing is perfect. Our collaboration with Fast Beauty to bring the ‘fufu’ hair coloring salon to Thailand is set to provide an exceptional, one-of-a-kind hair coloring adventure. Whether it’s teenagers, working professionals, or the elderly, leveraging Japanese salon standards, advanced technology, and comprehensive CRM systems, all while maintaining affordability, convenience, and speed, ‘fufu’ is poised to meet everyone’s needs splendidly.”

Mr. Yukihiro Higashikubo, the dynamic President & Founder of Fast Beauty Inc., added with enthusiasm, “Fast Beauty reigns supreme in the hair coloring salon industry in Japan with over 130 branches. We excel in offering swift, efficient hair coloring services at prices that won’t break the bank. Every year, we delight more than 4.15 million customers. Besides our renowned hair coloring services, Fast Beauty also extends its expertise by distributing a variety of beauty, skincare, and health products via our e-commerce platforms.” Talk about multitasking mastery!

As ‘fufu’ hair coloring salons prepare to set foot on Thai soil, they promise to deliver an all-encompassing customer experience. From trendy, fashionable hair coloring for teenagers and busy professionals to specialized services for covering grey hair tailored for older adults, every visitor can expect a treatment fit for a queen. To mark this momentous occasion, a memorandum of cooperation will be ceremoniously signed at the 28th Saha Group Fair. Be sure to catch this milestone event on Thursday, June 27, 2024, from 11:00 a.m. to 12:00 p.m. at the chic Silk 2 Room, BITEC Bangna.

So, whether you’re a trend-savvy teen looking to make a bold statement, a working professional aiming for a polished look, or someone wanting to flaunt a timeless grace, “fufu” hair coloring salons are all set to revolutionize the way Thais perceive hair beauty. Happy coloring!


  1. Sandy P June 14, 2024

    I’m really excited about ‘fufu’ opening in Thailand. We definitely need more high-quality hair salons here. The use of AI technology sounds fascinating.

    • James Rutherford June 14, 2024

      AI in hair salons? Seems a bit over the top. Can’t people just choose their own hair color? What happened to personal choice?

      • Sandy P June 14, 2024

        AI isn’t about taking away choice. It’s about enhancing the experience by recommending the best options for each individual. It saves time and avoids potential disappointments.

      • Nina M. June 14, 2024

        Exactly! Also, having AI means personalized service for everyone, which can be particularly helpful for those who aren’t sure what suits them best.

    • ThaiBeautyFan June 14, 2024

      I agree, Sandy. Also, Japanese beauty standards and practices are highly admired in Thailand. This is a win-win!

  2. Liam D. June 14, 2024

    This is just another way for big companies to cash in on people’s insecurities. Do we really need more beauty standards shoved down our throats?

    • Jess Wong June 14, 2024

      It’s not necessarily about insecurities, Liam. Some people genuinely enjoy changing their hair color and care about hair health. ‘fufu’ seems to offer both quality and convenience.

    • Liam D. June 14, 2024

      I still think it’s just a cash grab. Beauty should be natural, not dictated by what a company tells us is ‘chic’.

  3. Paulina G June 14, 2024

    I love the idea of having a fast but high-quality salon experience. Time is money, and if ‘fufu’ can offer quick and excellent services, I’m all in!

    • CurlySue23 June 14, 2024

      Right? Who has time to sit in a salon for hours these days? Quick services that don’t compromise on quality are what we need.

  4. Keiko H June 14, 2024

    I’ve been to their salons in Japan, and they are fantastic. If ‘fufu’ can bring that same quality to Thailand, it’s going to be a hit!

  5. Chai June 14, 2024

    Will they also offer haircuts? It would be great to have an all-in-one salon experience.

  6. Emily V June 14, 2024

    I’m skeptical. With such rapid expansion plans, how can they ensure consistent quality across all branches? It sounds ambitious, but also risky.

    • frostedtips101 June 14, 2024

      Good point, Emily. Scaling up quickly often results in compromised quality. I’ll wait to see the reviews before trying.

    • Emily V June 14, 2024

      Exactly. It’s better to be cautious and see how they handle the initial branches before jumping on the bandwagon.

  7. Sora Yamamoto June 14, 2024

    The collaboration with Saha Group speaks volumes about the potential success. They aren’t rookies in the market and have a great understanding of local needs.

  8. Luna June 14, 2024

    I find it concerning that every industry, even hair salons, is now relying heavily on CRM and AI. Are we moving towards a future where everything about us is an algorithm?

  9. TechSavvy June 14, 2024

    Luna, data is power. If used wisely, CRM and AI can provide tailored services that truly enhance customer satisfaction. It’s all about balance.

  10. Ella T June 14, 2024

    I’m really curious to see how their prices will compare to local salons. High quality usually comes at a high price, but they claim to be affordable.

  11. Fashionista09 June 14, 2024

    I hope they bring some of their niche beauty products to Thailand too. Japanese skincare and haircare items are usually top-notch.

  12. Brittany June 14, 2024

    I’m thrilled! More options mean more chances to find the perfect salon. Competition can only drive up the standards of local salons.

  13. Ong June 14, 2024

    Has anyone thought about the environmental impact of this rapid expansion? So many new branches could lead to increased waste and resource use.

  14. Lisa Marie June 14, 2024

    Ong, great point! Hopefully, they will incorporate eco-friendly practices in their expansions. It’s important for businesses to be sustainable.

  15. Jo June 14, 2024

    I’m all for it if they can deliver consistent results. Too many times I’ve left a salon with a color that looked nothing like what I wanted.

  16. Tania June 14, 2024

    I don’t see the big deal. It’s just another salon. We have plenty of good ones here already.

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