On the enchanting evening of Thursday, July 25, 2024, Maurice Lacroix, the renowned luxury Swiss watch brand, orchestrated an unforgettable event: the ‘Maurice Lacroix 2024 The AIKONIC Novelties Unveiling.’ This exclusive soirée took place at The Coffee Academics Thailand, Velaa Langsuan branch, nestled within the charming Sindhorn Village. The event was graced by distinguished guests, esteemed members of the ML Club Thailand, and prominent media representatives, coalescing to form a congenial and inviting ambiance.
Adding to the allure, Mr. Marcel Gut, the Global Commercial Director of Maurice Lacroix, journeyed all the way from Switzerland to personally inaugurate the event. He was joined by Mr. Ravis Haetanurak, Manager Area Sales Indochina of Maurice Lacroix, who provided intriguing insights into the evening’s proceedings. The evening was further enlivened by the effervescent host, Elizabeth Sadler, affectionately known as ‘Liza’.
The pièce de résistance of the night was undoubtedly the exclusive first-look at Maurice Lacroix’s latest 2024 watch models. ML Club Thailand members, VIP patrons, and media personnel were given an unparalleled preview ahead of the grand unveil at Geneva Watch Day 2024 in Switzerland this August. This thoughtful gesture significantly emphasized the brand’s deep-rooted commitment to its loyal members and esteemed customers.
The event wasn’t merely about showcasing breathtaking timepieces; it was designed to be a multisensory delight. Attendees were treated to a captivating WINE Tasting activity, where they could savor up to 25 exquisite wine varieties. A knowledgeable wine sommelier was on hand to elucidate the unique characteristics and nuances of each wine, enriching the tasting experience manifold. To further elevate the evening, the melodious voice of Fonpa, Pramoj Na Ayutthaya (May) from The Voice Thailand, serenaded the guests with enchanting Bossa and Light Jazz tunes, casting a magical spell over the wine tasting.
Amidst the elegance and luxury, the event also carried a profound message of environmental stewardship. Representatives Karina and Lalita from the organization “Tide” took the stage to highlight the urgent need to tackle the plastic waste crisis plaguing our oceans. Mr. Marcel Gut echoed this sentiment, elucidating Maurice Lacroix’s unwavering dedication as a partner and supporter of Tide’s initiatives.
Furthering their commitment to ocean conservation, Maurice Lacroix announced a noble campaign: the ‘2 Prices 2 Months’ initiative. During this period, the Tide collection watches will be available at special prices—10,900 THB for the regular Tide collection and 13,900 THB for the Tide collection with diamond dials. For every Tide watch sold during this campaign, Maurice Lacroix pledges to donate an additional 2,000 THB to Tide. This exclusive offer is currently available solely to ML Club Thailand members until September 30, 2024, a testament to the brand’s genuine commitment to cleaner oceans.
For those intrigued non-members, fret not! You can immediately take advantage of this exceptional privilege by joining the Maurice Lacroix Club Thailand Facebook Group. This initiative not only exemplifies Maurice Lacroix’s support for marine conservation but also extends an invitation to be part of a conscientious and elite community.
As the evening drew to a close, a thrilling teaser was revealed by the ML Club Founders, Arun Shukla and Dr. Pramote Rienjaroensuk. They hinted at a special project involving an exclusive, top-of-the-line watch that will be available exclusively in Thailand. This highly anticipated announcement has already begun to stir excitement among ML Club members and VIP customers, promising more exhilarating details in the near future. Stay tuned!
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Your Time Is Now.
Exclusive events like these are so elitist. The average person can’t afford to even dream of attending, let alone buying these watches!
But luxury brands have always catered to the elite. It’s part of their appeal. Nothing new here.
Exactly! If it weren’t exclusive, it wouldn’t be desirable. That’s how luxury works.
It’s not just about affordability; it’s about exclusivity and experience. Not everyone needs to be included in everything.
Still, it feels a bit tone-deaf in today’s world, where equality and inclusiveness are vital!
So they’re selling expensive watches to fund ocean conservation. Irony much?
At least they’re doing something. Better than other brands doing nothing at all.
True, but we should be wary of greenwashing. How much of those profits actually go to conservation efforts?
Exactly my point! It’s a marketing strategy disguised as philanthropy.
Wine tasting and jazz music? Sounds like the perfect evening!
It sure does! It’s all about creating an experience, not just selling a product.
Enjoying luxury while the world burns. Typical.
The special pricing for Tide watches is a smart move! Makes being environmentally conscious stylish.
It’s a clever way to attract more buyers and support a good cause simultaneously.
I’d rather see companies commit to real sustainability practices than just special sales.
But isn’t this a step in the right direction? Every bit helps.
Hosting in a coffee shop, even a fancy one, for such an event seems odd.
Maybe they wanted something cozy and less stuffy. It could be refreshing!
It’s about blending luxury with everyday charm. A unique approach, I’d say.
Why not make these events virtual? It would be more inclusive and sustainable.
An interesting idea, but it wouldn’t have the same impact or allure as an in-person event.
A hybrid event might work better, offering both physical presence and virtual participation.
Fascinating how they combined luxury with charity. It’s a win-win!
It’s certainly a memorable evening for those who attended.
Those diamond dial Tide watches sound stunning! Wish they were accessible globally, not just to a specific group.
Corporate social responsibility is just a buzzword for these brands. Actions speak louder than marketing.
Maurice Lacroix is just jumping on the environmental bandwagon to boost sales.
This event sounds glamorous. Would love to attend something like this someday.
VIP previews are unfair. Everyone should get a chance to see the new models at the same time.
It’s all about exclusivity and making people feel special. That’s luxury 101.
The partnership with Tide shows that brands can care about the environment and make profits.
Hosting such an event in Thailand highlights the brand’s global reach and respect for different cultures.