From left: Mr. Ravis Haetanurak, Dr. Pramote Rienjaroensuk, Mr. Marcel Gut, Mr. Chin Chinawut, Mr. Arun Shukla, Ms. Araya Wathanyupharp, and Mr. Adjaranat Siphaya.
Maurice Lacroix, the epitome of luxury Swiss watchmaking, dazzled watch aficionados on July 26, 2024, as they unveiled their stunning 2024 models. The grand reveal, featuring the new QUARTZ COLLECTION and the FIABA TRIO SPECIAL EDITION 2024 for women, took place at the Maurice Lacroix booth in the chic Fashion Hall during the prestigious SIAM PARAGON WATCH & JEWELRY EXPO 2024. Esteemed guests and media personalities gathered to witness this exquisite launch.
The launch event was graced by the presence of Mr. Marcel Gut, Global Commercial Director of Maurice Lacroix, who jetted in from Switzerland to personally inaugurate the ceremony. With him was Mr. Ravis Haetanurak, Manager Area Sales Indochina, who enthusiastically shared the intricate details of the latest QUARTZ COLLECTION with the eager audience. Attendees were treated to delightful brews from THE COFFEE ACADEMICS at the Maurice Lacroix coffee corner, creating an elegant ambiance. Adding to the charm, Maurice Lacroix’s Friend of the Brand, Mr. Chin Chinawut Indracusin, serenaded the crowd with a captivating mini-concert, imparting an aura of warmth and camaraderie. Chin also expressed his deep admiration for Maurice Lacroix watches, particularly lauding the QUARTZ COLLECTION, much to the delight of the attendees.
Let’s delve into the fascinating specifics of the latest 2024 QUARTZ COLLECTION watches that stole the show:
- AIKON QUARTZ COLOURS:
- Available in sleek 35mm sizes, offered in two enchanting hues: Sunset Pink and Deep Sky Blue, with options for either diamond-set hour markers or sophisticated rhodium-plated hour markers.
- Also available in a larger 40mm size, flaunting a mesmerizing Deep Sky Blue dial.
- Prices start at a tantalizing 42,900 THB.
- AIKON Quartz Chronograph:
- Encased in a robust 42mm frame, available in three striking dial colors: classic Black, serene Aqua Blue, and sophisticated Silver with blue sub-dials.
- Each watch is priced at 49,900 THB—truly a steal for its elegance!
- FIABA TRIO SPECIAL EDITION:
- Boasting vibrant dials adorned with 46 diamond-set circles, offered in three delightful colors: Baby Blue, Blush Pink, and Pistachio Green.
- Each masterpiece is priced at 53,900 THB.
Special Offer! For those visiting the Maurice Lacroix booth during this event, if you sport a Maurice Lacroix watch or purchase one at the venue, you’re entitled to choose from a variety of beverages from THE COFFEE ACADEMICS at no extra cost. Immerse yourself in the elegance of these timepieces in person until August 13, 2024, at the Maurice Lacroix booth on the 1st floor, Fashion Hall, Siam Paragon.
For exclusive promotional details, make sure to inquire at the booth during the event or contact the Maurice Lacroix Boutique at 02-853-9742. Alternatively, connect via LINE Official @MauriceLacroixTH. Click here for more information.
#MauriceLacroixThailand
Your Time Is Now.
Why would anyone spend over 50,000 THB on a watch? It’s just a time-telling device!
It’s not just a time-telling device! It’s a piece of art and engineering, plus it adds a touch of elegance to your outfit.
Art and engineering? Maybe, but it’s still just a watch. I can’t see spending that much on it.
You’d be surprised what people are willing to pay for quality and prestige. Would you say the same about luxury cars or designer clothes?
The new AIKON Quartz Chronograph in Silver with blue sub-dials is absolutely stunning. Worth every baht for true connoisseurs.
Totally agree! The precision and craftsmanship of Maurice Lacroix watches are unmatched.
Maurice Lacroix never ceases to amaze. If only I could afford one!
It’s all about priorities and saving up. You can definitely get one if you plan for it.
Great marketing, but does anyone really ‘need’ a luxury watch?
A lot of things people buy aren’t about ‘need,’ it’s about luxury, status, and enjoyment.
Ever heard of ‘treating yourself’? It’s a thing. Sometimes it’s okay to splurge on something beautiful.
How can they justify such high prices in this economy? Isn’t this out of touch with reality?
Luxury brands always target a specific market segment that isn’t as affected by economic downturns.
Exactly! Most people can barely afford their daily necessities, let alone a luxury watch.
This event sounds like it was a blast. I would have loved to attend.
Same here! The mini-concert and the coffee corner just added to the experience.
Seriously, watches are obsolete. Who needs them when you have a smartphone?
Smartphones are practical, but they don’t have the elegance or tradition of a fine wristwatch.
That’s like saying shoes are obsolete because you can walk barefoot. Sure, you can, but why would you want to?
I get it, but I still think it’s just a status symbol. It’s not for everyone.
Those AIKON Quartz Colours sound perfect for everyday wear, yet elegant for special occasions. What a fantastic collection!
The diamond-set hour markers are a bit much. Isn’t there something simpler and still stylish in their collection?
I think the non-diamond ones still look classy with the rhodium-plated markers.
Different strokes for different folks! Some like a bit of bling while others prefer a minimalist look. It’s all about personal taste.
The FIABA TRIO SPECIAL EDITION in Pistachio Green is such a unique color. I’d love to get that for my wife’s birthday.
Is the special offer on beverages enough to lure people into buying these watches? Feels like a marketing gimmick.
It might be, but it also creates a luxurious experience, which people buying luxury watches appreciate.
I wonder if this collection would be a good investment. Watches often appreciate in value.
Just imagining sipping coffee while admiring those watches… heavenly! Maurice Lacroix knows how to pamper its audience.
Maurice Lacroix continues to maintain high standards. Kudos to their team for such an impeccable launch event.
I feel like the brand is more about European markets. Will they ever focus seriously on Asia?
They’ve been expanding steadily in Asia. Just take a look at the expo happening in Thailand.