Ah, the golden jubilee of Maurice Lacroix—half a century of crafting timepieces that not only tell time but also narrate timeless elegance and refinement. In celebration of this remarkable milestone, the Maison has unveiled the 1975 Collection, an ode to its rich legacy and a bold stride into the future. Overflowing with both automatic and quartz movements, these watches seamlessly marry the allure of vintage aesthetics with the zest of contemporary design. Each watch in this collection carries the indelible Maurice Lacroix identity—a blend of refinement, elegance, and undeniable value that charms timekeeping aficionados worldwide.
Your Time is Now with MAURICE LACROIX
Since its inception in the illustrious year of 1975, Maurice Lacroix has thrived at the crossroads of urbane sophistication and Swiss precision. Its headquarters, nestled in the picturesque heart of the Franches-Montagnes region, has been a nucleus of horological excellence, birthing both in-house movements and trendsetting designs. With masterpieces like the Square Wheel in 2010, the enigmatic Mysterious Seconds in 2013, and the imaginative Triple Rétrograde in 2021, the brand has rightfully secured over 15 prestigious accolades. Such iconic creations have captured the hearts of collectors and enthusiasts alike.
The revival of the legendary Calypso in 2014 and the groundbreaking launch of the AIKON collection in 2016 marked a spirited endeavor to woo younger generations, crafting watches that are as at home in contemporary urban landscapes as they are in the pages of horological history.
Vintage Inspiration, Modern Sensibility
The 1975 Collection is a resplendent embodiment of Maurice Lacroix’s ethos: honoring tradition while seducing modern sensibilities. With an inspiring nod to Les Classiques—a prestigious line first presented in 1988—the creative visionaries at Maurice Lacroix have conjured a retro-modern tapestry woven from exquisite new materials. These vibrant timepieces resonate with the cosmopolitan spirit, appealing to urban adventurers who demand both style and substance.
Variety is woven into the fabric of this collection, offering an array of sizes, dial colors, and strap options. Each watch is meticulously crafted to cater to diverse lifestyles while perpetuating its sleek, timeless aura.
Timeless Aesthetics, Crafted for Choice
The Maurice Lacroix 1975 Collection comes in splendid variances. The Automatic model graces wrists at sizes of 36 mm and 40 mm, while the Quartz watch offers a 39 mm masterpiece—there’s something for every horological preference, be it mechanical or battery-powered. Available in mesmerizing hues of blue, black, or silver dials, these watches boast signature dauphine hour and minute hands, sculpted and polished to perfection. Some pieces even sparkle with diamond-adorned details. The sunbrushed dial texture pirouettes with light and flaunts date windows strategically positioned at 3 o’clock for the automatic and 6 o’clock for the quartz versions.
Swiss Craftsmanship Meets Urban Design
Encapsulating each timepiece is a “Masterpiece Specification” case, an elegant dance of brushed and polished surfaces. The sophisticated five-row steel bracelet—adorned with a folding clasp—echoes these refined nuances, and complementary leather strap options feature the Maurice Lacroix Easy Strap Interchange System, empowering effortless personalization. Though the mechanisms might differ, both automatic and quartz models boast uniformity in their case and bracelet designs, ensuring a cohesive stylistic narrative throughout the collection.
A Legacy in Motion
“With the 1975 Collection, we endeavored to crystallize the essence of Maurice Lacroix into cutting-edge yet timeless timepieces,” expressed Stéphane Waser, Managing Director of Maurice Lacroix. “This collection encapsulates our five decades of exalting craftsmanship and innovation.”
The Maurice Lacroix 1975 Quartz model starts at a sublime THB 27,800, while its Automatic counterpart begins at THB 51,500. For those intrigued by the siren call of these exquisite timepieces, a visit to the Maurice Lacroix Boutique on the second floor of Gaysorn Village is nothing short of destiny. Alternatively, ringing 02-853-9742 or getting in touch via LINE Official: @MauriceLacroixTH invites you to delve deeper into the grandeur. Visit: https://lin.ee/TYO5J3F
The 1975 Collection is just another example of creating hype without offering anything truly innovative. It’s all about luxury branding rather than horological advancement.
While I agree that some brands rely heavily on their name, you can’t deny the craftsmanship Maurice Lacroix brings to the table.
Craftsmanship is a given in luxury watches, but where’s the innovation? The industry should push boundaries, not play it safe.
But the need for innovation varies. Sometimes people just want a beautiful timepiece that nods to classical designs.
Are the price tags really justified for watches that seem to mainly recycle vintage designs with minor updates?
For collectors, these watches have sentimental value and a story behind them, which justifies the cost.
I see your point, but it feels like paying extra just for nostalgia. Wouldn’t you agree that innovative functions offer a better investment?
Depends on what you value more in a watch—sentiment or functionality. Both have their merits.
Investment in watches can be tricky, Sarah. Sometimes vintage makes a strong comeback in the market.
I love the integration of both vintage aesthetics and modern sensibility. Maurice Lacroix has done a great job with this collection.
Why would I pay over 27,000 THB for a quartz? At this price, mechanical is a must!
Some people prefer quartz for its accuracy and lower maintenance. It’s not always about the mechanics.
Plus, quartz options often have slimmer profiles, which can be more comfortable for everyday wear.
Good points, but I still cater to the charm and intricacies of mechanical craftsmanship.
This collection really bridges the gap between classic and contemporary design. Perfect for urban explorers!
The Calypso revival in 2014 was a personal favorite, but how does the 1975 Collection stack up?
It offers more variety in design and is aimed at attracting a younger audience, something Calypso didn’t quite address.
Aesthetically it’s on par, but time will tell if it reaches the iconic status of past collections.
Diamond-adorned watches—just another ploy to target wealthy buyers drawn to shiny things.
Maurice Lacroix’s dedication to carrying a cohesive stylistic narrative is commendable.
They’ve refined their aesthetic and managed to keep it consistent, which is not easy to achieve.
A 15 accolade legacy speaks volumes about their reputation. It’s not just a hype, it’s deserved credibility.
Accolades are great, but it’s the consumer feedback and sales that truly reflect a brand’s success over time.
True, but a strong award history does boost buyer confidence and market presence.
Maurice Lacroix continues to tell time through beautiful stories of history and innovation.
I’m ecstatic for the Easy Strap Interchange System. It’s perfect for those who want versatility with ease.
The dimensions and color options are underwhelming in my opinion. More diversity is needed in design choices.
Sometimes brands stick to a tried and tested formula, which can disappoint but also ensures reliability.
Sticking to the formula works, but they risk blending into the background with so many vibrant competitors.
I have one of your good watches, lost the winder took in to a jeweller’s could not get a replacement, very disappointed.