In the year 2019, Maurice Lacroix unveiled a true marvel of horology, the world’s first AIKON Mercury timepiece, birthed in their Manufacture in Saignelégier, serenely nestled in the heart of the Swiss Jura. At a casual glance, the AIKON Mercury might seem like an ordinary watch. But with a gentle tilt or the slightest movement of the wrist, something magical happens—the hour and minute hands shift, whimsically straying from the correct time. Raise your wrist to check the time, and as if by enchantment, the hands swiftly realign to display the precise time. It’s this captivating illusion, reminiscent of how time seems to slip away unnoticed, only to reappear when we need it most, that makes the AIKON Mercury so mesmerizing. This ingenious mechanism was three years in the making, blending Maurice Lacroix’s hallmark innovation with sleek, modern aesthetics. The AIKON Mercury is not just a timepiece; it’s a testament to the intricate nature of time itself.
Come 2020, the world stood still due to unprecedented global events, and the mesmerizing AIKON Mercury disappeared from the spotlight just as quickly as it had appeared, fittingly echoing its own elusive mechanism. Only 50 units were released, leaving aficionados spellbound before they vanished, much like the fleeting moments we often overlook.
Your Time is Now
The adage “right place, right time” resonates more profoundly with each passing second. Approaching its 50th anniversary in 2025, Maurice Lacroix continues to uphold its commitment to unparalleled watchmaking excellence. To celebrate this landmark occasion, Maurice Lacroix Thailand, in collaboration with the founding members of the Maurice Lacroix Club Thailand, envisioned an exquisite timepiece for their loyal collectors—those who have cherished the brand through decades. This vision materialized into a masterpiece reserved exclusively for collectors in Thailand. And just like that, time pivots once more as Maurice Lacroix presents the AIKON Mercury Thailand Limited Edition 2025.
This extraordinary model boasts unique and almost enchanting functionality, inspired by the vibrant colors of the Thai national flag—blue, white, and red. These shades are artistically integrated into a transparent sapphire dial, revealing the intricate skeletonized mechanism underneath. The 44mm black DLC-coated case houses the innovative “free-hand” system, a trailblazer in its own right. “AIKON Mercury” aptly embodies the fluid, mercurial essence of time, with its hands effortlessly maneuvering with the grace of natural gravity.
The Thailand Limited Edition 2025 redefines the art of timekeeping with its groundbreaking blue “time memory module” mechanism. Elevating the display of hours and minutes, the watch features elegant dauphine hands coated in luminous white Super-LumiNova, accented with hints of blue. The harmonious rotation of balance weights and the signature “M” logo on the hour hand dances in sync with the counterbalance of the minute hand and the striking red-tipped second hand, creating a visual spectacle. The patriotic palette—white, red, and blue—captures the essence of the Thai flag, complemented by the sapphire case back bearing a printed image of the flag at the center. The inscription “Thai Edition of 25 pieces” further underscores its rarity and exclusivity to Thailand.
Crafting this horological wonder demanded the impeccable prowess of Maurice Lacroix’s expert team. Every detail was meticulously calculated to ensure the watch hands not only tell time but also float gracefully as the watch shifts positions, embodying both function and form.
Today, the Maurice Lacroix AIKON Mercury Thailand Limited Edition 2025 elevates timekeeping to unprecedented heights. This singular timepiece responds to every flick of the wrist, as though the AIKON Mercury itself orchestrates time for its wearer. Maurice Lacroix’s bold message is undeniably clear: “Your time is now.” Accompanied by both red and white rubber straps, produced solely for Thailand, the Limited Edition will be available in an exclusive run of only 25 pieces. Come December 2024, it will make its grand debut, priced at 386,000 THB.
For more details and pre-orders, enthusiasts can visit the Maurice Lacroix Boutique on the 2nd floor of Gaysorn Village or reach out via telephone at 02-853-9742 or LINE Official @MauriceLacroixTH.
Technical Specifications of the AIKON Mercury:
- Movement: Calibre ML225, developed and patented with an in-house time memory module; automatic winding mechanism with hour, minute, and hacking second hands; frequency of 4 Hz (28,800 vph); 54 jewels; 38-hour power reserve.
- Case: Stainless steel, 44 mm; water-resistant to 10 ATM (100 metres).
- Dial: Skeleton design with sapphire crystal and hour markers; dauphine hour and minute hands with Super-LumiNova.
- Crystal: Sapphire with anti-reflective coating; transparent sapphire case back.
- Strap: Interchangeable red and white rubber straps with the “M” logo and folding clasp.
This watch looks absolutely stunning! The innovation and design are top-notch. I’m definitely considering getting one!
Sure, it looks good, but is it worth the price? I mean, 386,000 THB is crazy for a watch.
For true horology enthusiasts, it’s not just about telling time. It’s an art form and an investment.
Art form or not, that money can be better spent elsewhere. Quality doesn’t mean it has to be overpriced.
As a collector, I think it’s a great addition, considering the limited availability. Exclusivity does come with a price.
I’m just amazed at the technology behind this watch. The hands moving in reaction to the wrist’s movement is a game-changer.
Agree. The free-hand system sounds revolutionary. I’m excited to see how it performs in real life.
Imagine impressing your friends with this trick; it’s both useful and fun!
Only 25 pieces? That just makes it unattainable for most people, which feels a bit elitist.
Luxury watches are always about exclusivity. If everyone had one, it wouldn’t be special anymore.
But does exclusivity really justify the price? There has to be a balance.
Exclusivity can be an important aspect in luxury markets. It elevates the brand and product status.
I can’t wrap my head around spending so much on a watch. Seems like a waste of money to me.
Different people value different things. Some find joy and pride in owning luxury items.
It’s about passion. Just like any other hobby, people invest in what they love.
Is this really a limited edition if they keep releasing new ones every few years? Feels like a marketing gimmick.
The craftsmanship is truly impressive. This is not just a timepiece—it’s a piece of art.
Art is subjective. For some, this watch is just ticking machinery.
Beauty is in the eye of the beholder. If people see it as art, then it is art for them.
True. I guess everyone has their own perspective on value and beauty.
Interesting piece, but I doubt the average person can actually afford this. It’s really aimed at the wealthy.
That’s why it’s a luxury item. Not everything needs to be accessible to everyone.
Agreed. It’s precisely its inaccessibility that makes it desirable to some.
The Thai flag colors make it visually striking. Truly unique!
But wouldn’t the colors make it less versatile with outfits?
I don’t think practicality is the main concern here. It’s a collector’s item.
Does anybody know if there’s a warranty for this watch?
Yes, Maurice Lacroix usually offers a warranty. You should check their official site for details.
How does this model compare to other luxury watches at this price point?
It’s quite competitive, especially with its unique features and limited run.
Wild how a watch can cost more than a car in some countries!
I think it’s remarkable. If you have the money and the passion, why not?