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MINT’s Remarkable Profit Surge: A Deep Dive into 2024’s Hospitality and Restaurant Triumphs

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Get ready to celebrate a remarkable tale of success, as Minor International Public Company Limited (MINT) unveils its core net profit triumph of THB 5,514 million for the first three quarters of 2024. A whirlwind of growth, this feat marks a 19% leap from the previous year, with Core EBITDA rising 11% to reach THB 33,623 million. How did they do it, you ask? By orchestrating an impressive symphony of hospitality and restaurant ventures that struck a chord with effective revenue optimization, MINT dazzles with increased ADR and RevPAR, keeping costs in check while riding a wave of strategic brilliance.

Explosive Hospitality Growth Across the Globe

MINT’s hotel operations have danced to a vibrant tempo in the third quarter, buoyed by strong demand from both business and leisure travelers, particularly across Europe. With Minor Hotels Europe & Americas striding ahead, boasting a 9% year-on-year RevPAR increase and ADR notching up by 7%, the high season in regions like Spain, Central Europe, and Benelux was nothing short of a performance masterpiece. This dazzling display was matched by visitors flooding in from the US and UK, as MINT deftly spun strategic pricing and marketing moves to capitalize on these thrilling travel trends.

In Thailand, even as monsoon rains played their part in the seasonal symphony, RevPAR saw a 12% crescendo, applauded by international tourists who kept on coming, and a domestic travel sector in full swing. MINT’s flair for yield optimization allowed a 9% uptick in ADR and a 2% rise in occupancy, highlighting their knack for attracting traveler varieties who are, let’s face it, as diverse as a well-stocked candy store!

Ever ambitious, MINT expanded its hotel cadre in 2024 with stellar new additions. From NH Hotels marking their territory in Paris and South Africa, the suave Avani popping up in Amsterdam, to NH Collection gracing Helsinki — and Asia didn’t trail behind with Anantara Jaipur in India and NH Hotels setting stage in the Maldives, Sri Lanka, and Bangkok. Urban hotspots like Samui didn’t miss out, with NH Collection adding to the mix. Adopting an asset-light muse, approximately half of these newcomers are managed, strategically aligning with MINT’s profitability crescendo while sharpening their management prowess across promising markets.

Feasting on Resilient Growth: The Restaurant Scene

Now, let’s indulge in MINT’s fabulous feast in the restaurant realm. Minor Food has proven to be as indestructible as a knight in shining armor, showcasing robust growth with total system sales (TSS) climbing by 6% in Thailand and an 8% appetizing rise in Singapore. Building on its brands like Dairy Queen, Swensen’s, and GAGA, along with a smorgasbord of innovative product offerings, this culinary kingdom is cooking up a storm! The advent of Dairy Queen’s Belgian chocolate was a chocoholic’s dream, elevating both customer numbers and their delectable spending. Across the straits, Minor Food’s BatterCatch, a crispy new fish & chips concept in Singapore, captured hearts and taste buds alike. Indonesia bore witness to brand proficiency with sparkling new GAGA stores, as they celebrated the landmark of 50 outlets in Thailand, poised to seize fervent demand as the year-end revelry amps up.

Financial Finesse: Highlights in a Grand Symphony

As 3Q24 unfolded, MINT hit high notes of core profit growth and margin expansion, elevated by prowess in yield optimization, disciplined cost management, and vigorous thirst in both hotel and restaurant sectors. Reported revenues for 9M24 generously rose by 10% y-y to THB 124,473 million, with EBITDA numbers gleaming at an 8% growth reaching THB 32,545 million. While non-core FX elements played a temporary sour note in reported NPAT at THB 4,119 million, currency swings echoed across derivatives, their ultimate impacts deftly neutralized as these contracts unravel upon settlement — showcasing strategic cunning aimed at trimming funding costs.

Optimistic Overtures for 4Q24

Looking ahead, MINT is buzzing with optimism as it eyes a vibrant fourth quarter, ripe for travel dreams waiting to be fulfilled. The high season promises a medley of experiences in coveted spots like Thailand and Bali, where exclusive holiday escapades beckon high-end travelers urgently packing their bags. Corporate wanderlust holds steady in Europe, while December bookings gain momentum, riding the festive crescendo.

And in the restaurant haven, Minor Food orchestrates a thrilling finale for Q4 with special seasonal menus and campaigns set to draw in enthusiastic crowds, maximizing in-store traffic and elevating customer spend amidst celebratory cheer. Thailand’s holiday offerings from icons like Swensen’s, Sizzler, and The Pizza Company are out to capture hearts and appetites in a seasonal affair of flavors.

CEO’s Proclamation

In the words of MINT’s charismatic Group CEO, Dillip Rajakarier, “Our diversified portfolio is tuned like a maestro’s masterpiece to meet the distinct desires this holiday season brings. With strategic campaigns and a mission to deliver unforgettable experiences, we’re stepping into 4Q24 confident of crafting extraordinary moments for our guests, alongside stellar results for our stakeholders and partners.” He continues with optimism, “Fiscal prudence remains our mainstay. This quarter, a smart cut of THB 7.6 billion in interest-bearing debt further fortifies our financial framework. An added interim dividend joins the chorus, totalling THB 0.57 per share in 2024, reflecting our robust cash flow and unwavering commitment to shareholder returns.”

Introducing Minor International (MINT)

Welcome to the world of Minor International (MINT), a global titan with a core focus on hospitality and restaurants. A prestigious hotel owner, operator, and investor, MINT holds a magnificent portfolio of over 560 hotels gracing picturesque landscapes across 57 nations — from the vibrant Asia Pacific to the dramatic realms of the Middle East, Africa, the Indian Ocean, Europe, and the Americas. The brands are illustrious — spanning Anantara, Avani, Oaks, Tivoli, NH Collection and others, forging a legacy of luxury and comfort over continents.

On the culinary side, MINT shines as one of Asia’s largest restaurant dynasties, presiding over 2,600 outlets across 24 countries under the banners of The Pizza Company, The Coffee Club, Swensen’s, and more. With a tantalizing over 1,000 further outlets powered through strategic alliances, it’s a cornucopia of gastronomic grandeur. For more details and to bask in the glory of MINT’s offerings, visit www.minor.com.

23 Comments

  1. Joe November 12, 2024

    Impressive growth figures from MINT, but I wonder how sustainable this growth is. Are they overextending themselves?

    • Amanda999 November 12, 2024

      It seems like they’re riding a wave of post-COVID travel rebound. It might be a one-time boom.

      • Larry D November 12, 2024

        Travel rebounds come with the risk of saturation, especially in the hospitality industry. But MINT’s strategic expansions appear thoughtfully planned.

      • Joe November 12, 2024

        Maybe, but with all the new hotels and restaurants, what if there’s an economic downturn? They could be left with too many properties and reduced revenue.

  2. Sophia K November 12, 2024

    I’m more curious about their restaurant business. Can a high-end focus work everywhere, especially in markets like Asia and Europe?

    • foodie22 November 12, 2024

      Their brands like The Pizza Company and Swensen’s are very adaptable and have been successful across different markets. High-end strategies in places like Europe could be risky but promising.

  3. Tom Y November 12, 2024

    Good for MINT! It’s about time an Asian company shows such prowess in the global hospitality sector. European companies better watch out!

  4. Tina M. November 12, 2024

    How does MINT’s portfolio strategy compare to other giants like Marriott or Hilton? Seems they are less asset-heavy?

    • Sam_G November 12, 2024

      They’re going asset-light in some expansions, which reduces risk. Still, asset management requires careful balancing; it wasn’t that long ago asset-light was seen as risky.

    • Tina M. November 12, 2024

      Exactly, and sometimes an asset-heavy approach provides more control over brand identity and customer experience.

  5. pessimist42 November 12, 2024

    I’m not convinced their profit numbers reflect real success. What about underlying debt levels and economic conditions?

  6. Evelyn November 12, 2024

    MINT’s CEO mentioned cutting debt significantly. That’s a positive sign, but it doesn’t address regional risks or global inflation impacts on their profitability.

  7. Larry Davis November 12, 2024

    The new concept in Singapore, BatterCatch, sounds like a hit. How do you think it will fare against local competitors?

    • singfoodlover November 12, 2024

      Pretty well, I’d guess. Singaporeans love variety and are always open to new food concepts. But the market’s competitive, and they’ll need consistent quality to maintain interest.

      • Larry Davis November 12, 2024

        True, sustaining initial interest is always a challenge. Let’s see if they can maintain the quality across all outlets.

  8. green_dragon November 12, 2024

    The CEO’s comments sound overly optimistic. Maybe it’s all PR and spin.

  9. growth_advisor November 12, 2024

    MINT’s diversified portfolio is key to their resilience. However, they should keep monitoring international regulations that could impact their operations.

  10. Cathy November 12, 2024

    How will climate change impact their hotel expansions, especially in places like the Maldives where rising sea levels are a threat?

  11. explorerJoe November 12, 2024

    MINT’s new locations in South Africa and Paris are intriguing choices! Anyone have insights into their market potential there?

    • travelguru November 12, 2024

      Paris always has potential due to its tourist influx, though already crowded. South Africa could be a niche yet lucrative market with wildlife tourism kickstarting post-pandemic travels.

  12. businessbuff November 12, 2024

    Given the rumors about a global recession, is MINT’s optimistic outlook realistic for Q4?

    • realist101 November 12, 2024

      The hospitality sector is typically hard hit in downturns, so optimism helps, but they need contingency plans as well.

    • Joe November 12, 2024

      Exactly, resilience in hospitality comes from adaptability. If they rely too heavily on traditional high-spending tourists, they might be in trouble.

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