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Patek Philippe and TKI Unveil Expanded Luxury Boutique in Bangkok’s EmQuartier

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Imagine stepping into a realm where every tick of the clock harmonizes with the rhythm of elegance and heritage—a world where every second tells a story of unrivaled craftsmanship and a passion that spans more than 185 years. This isn’t just a dream; it’s the reality at the heart of Geneva, brought to life by the legendary Patek Philippe and Thailand’s prestigious TKI, the oldest Patek Philippe retailer in the land. Together, they’ve penned a new chapter in their storied partnership with the unveiling of an expanded boutique that’s nothing short of a horological haven in EmQuartier, as of May 2024.

Step into a space that spans a generous 150 square meters on the ground floor of EmQuartier, and you’ll find yourself enveloped in an atmosphere where timeless design meets modern elegance. Every corner, every display, speaks to the ethos of Patek Philippe, inviting clients into a luxury-infused journey. The pièce de résistance? A façade boasting a grand Patek Philippe wall clock, drawing inspiration from the renowned Annual Calendar, complemented by a vibrant LED screen set against a backdrop of grooved walls and Crema Marfil marble. The boutique’s exterior further enchants with glass doors etched with artistry and panels adorned with the iconic Calatrava Cross, weaving the tapestry of Patek Philippe’s enduring charm and aesthetic brilliance.

Upon entering this realm of refined timekeeping, guests are met with a spectacle: the world’s most exquisite timepieces showcased in all their glory, alongside an exhibition corner that narrates the rich tapestry of Patek Philippe’s history. Bathed in soothing brown and beige tones, every detail within the boutique—from the mosaic patterns crafted from Crema Marfil and Emperador marble to the glistening Baccarat crystal chandelier—reflects a commitment to elegance and identity.

Leather-clad bar stools and marble tables offer a cosy nook for guests to marvel at timepieces and exchange tales of horological passion. TKI’s knowledgeable advisors stand ready to regale visitors with stories of Patek Philippe’s heritage, philosophy, and unwavering values. Venture further within, and you’ll discover a private lounge that promises an intimate encounter with Patek Philippe’s masterpieces, surrounded by literature on the brand’s storied history and innovations, all under the soft glow of innovative linear lighting.

The lounge is graced by a breathtaking triptych painting, inspired by the dome table clock (Ref. 1417M-001 Ancient and Modern Roses, 1995)—a testament to the cloisonné enamel technique and a celebration of roses that have bloomed across centuries.

The friendship and partnership between Patek Philippe and TKI, spanning over four decades, reflect a shared dedication to horological excellence and a commitment to the discerning collectors of Thailand. “The renaissance of our boutique at EmQuartier is a testament to our enduring bond with the Thai market and our anticipation of forging deeper connections with our esteemed clients,” shares Ms. Deepa Chatrath, General Manager of Patek Philippe Southeast Asia.

Mr. Phuris Bunjapamai, Director of the TKI Group, reflects on the journey, saying, “Our collaboration has always been driven by a passion for the world’s finest timepieces and educating our market on the unparalleled world of Patek Philippe. Today, as we expand our boutique, we renew our commitment to showcasing horological artistry, a rich legacy, and values that define Patek Philippe, all while offering an unmatched luxury experience and the pinnacle of service to the connoisseurs of Thailand.”

The Patek Philippe Boutique by TKI in Bangkok isn’t just a store; it’s a portal to a world where timekeeping transcends the ordinary, where every moment is an invitation to experience luxury, heritage, and unparalleled craftsmanship.

Visit us at Unit GA03, Ground Floor, EmQuartier Shopping Center, Helix Building, 693 Sukhumvit Road, Bangkok 10110, Thailand. Our doors are open daily from 10:00 AM to 7:30 PM. For an encounter with timeless elegance, call us at +662 003 6038.


  1. TimeMaster101 May 13, 2024

    Luxury watch brands like Patek Philippe are living in a bubble. The reality of today’s world demands functionality and connectivity, something that a mechanical watch costing tens of thousands cannot offer.

    • EleganceFanatic May 13, 2024

      It’s not just about telling time, it’s about heritage and the art of watchmaking. These pieces are timeless.

      • TechyTrevor May 13, 2024

        But can it sync with my smartphone and track my health? That’s the kind of functionality we need today.

    • ChronoCollector May 13, 2024

      You’re missing the point of luxury watch collecting. It’s an investment in craftsmanship and history.

  2. BangkokLocal May 13, 2024

    Thrilled to see such an iconic brand expanding in Bangkok. Definitely adds to the city’s luxury shopping scene.

    • SustainableSue May 13, 2024

      It’s nice and all, but in a world that’s veering towards sustainability, how does such opulence sit with the values of the next generation?

  3. HistoryBuff May 13, 2024

    To those doubting the relevance of luxury watches, remember that Patek Philippe is not just about what’s trending. It’s about owning a piece of history and exquisite craftsmanship that has stood the test of time.

  4. TechSavvy May 13, 2024

    In an age where my watch can pay for my coffee, why would I need a Patek Philippe? Overpriced nostalgia if you ask me.

  5. LuxLover May 13, 2024

    So excited about this! Can’t wait to visit the new boutique. It’s about the experience and the legacy that comes with owning a Patek Philippe.

    • EconomistEric May 13, 2024

      While I understand the allure of luxury, it’s hard to justify the economic sense in luxury goods in the long term, given their depreciation.

  6. MinimalistMike May 13, 2024

    I’ve always believed in ‘less is more’. Spending that much on a watch seems excessive when there are so many other pressing needs in the world.

  7. ArtAficionado May 13, 2024

    Considering the craftsmanship and the art that goes into each piece, I see these watches more as wearable art than mere timepieces.

    • PracticalPat May 13, 2024

      Wearable art that tells time. Sure, it’s beautiful but hardly practical for everyday use.

  8. EleganceFanatic May 13, 2024

    Responding to TechSavvy, you’re paying for something that a smartwatch could never offer—tradition, craftsmanship, and a legacy that lasts a lifetime and beyond. It’s something to pass down through generations.

    • TechSavvy May 13, 2024

      But who’s to say the smartwatches of today won’t become the vintage collectibles for future generations? Technology has its own legacy.

  9. CollectorCurator May 13, 2024

    Patek Philippe stands as a testament to the beauty of mechanical innovation and human craftsmanship. It’s not just a brand; it’s a legend.

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