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Phuket Tourism Boom: Targeting 500 Billion Baht Revenue with Electric Transport and Green Spaces

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Last year, as December unfolded in its usual festive charm, tourists arrived at Phuket Airport to a warm welcome, setting the stage for a dazzling tourism revival. But hold on to your sunhats, because Phuket is dialing up its tourism game this year. It’s not just about sandy beaches and turquoise waters anymore; we’re talking a whopping 500 billion baht in tourism revenue, a significant stretch from the already ambitious 420 billion baht goal set earlier.

Why the leap, you ask? Well, Rewat Areerob, the dynamic president of the Phuket Provincial Administrative Organisation (PAO), is aiming high, banking on Phuket’s robust potential as a powerhouse in tourism, transportation, and aviation. The strategy is laser-focused on attracting high-spending tourists, not just for the dough but to ensure that every visit is richer, glitzier, and more unforgettable than ever.

So, what’s in the bag of tricks to lure these well-heeled tourists to the sunny marvel that is Phuket? There are two robust strategies in play, ready to transform the island into a tourist’s dream come true.

First on the list, an electrifying overhaul of the traffic scene. Say goodbye to the iconic pink pho thong buses that have faithfully served the cityscape for over a decade. In their place, a futuristic fleet of 24 electric vehicles (EVs) will zip around, emitting not a whiff of exhaust as they glide along. This isn’t just about moving people. These sleek EVs, each seating 21 passengers, will take travelers along four thoughtfully planned routes that cover key attractions and bustling centers. Imagine zooming from Saphan Hin to the glamour of Central Phuket shopping mall, or bridging the ocean breeze at Ao Chalong Pier straight to the bargains of Super Cheap supermarket.

And, oh, to water wonderland Andamanda from Rassada Pier! And let’s not forget a breezy drive from Phuket Airport all the way to the serene shores of Rawai Beach. Talk about rolling out the (electric) green carpet! Trials of these new routes will take off in December, offering a seamless link between tourists and their Phuket adventures, complete with hassle-free access to schools, local communities, and thriving commercial areas.

The second ace up Phuket’s sleeve is the intriguing transformation of the current provincial prison site. Imagine, the site where once weary travelers turned away, there will soon stand a sprawling 33-rai public park. Nestled in the heart of the island, in the picturesque setting of Ban Bang Jo in Thalang district, this green oasis promises to be a haven for both locals and visitors. The plan is as bold as it is welcoming, replacing bars with blossoms and cells with serene walking paths and recreational facilities.

With a handsome budget of 169.5 million baht, the park project aims to weave together existing green spots, creating a central park that pulses with life and offers a breath of fresh air to everyone who steps in its bounds. And did I mention the park will feature parking for 300 cars? Parking woes, begone!

So, what does this all mean for visitors with a penchant for paradise? As Phuket glides towards its ambitious revenue target, it promises to woo tourists not just with its sun-soaked beaches and vibrant nightlife, but with an enhanced experience that boasts improved transportation, sustainable spaces, and an ethos of well-being and community spirit. All in all, Phuket is shaping up to be more than just a vacation spot—it’s becoming a premium lifestyle destination. Each step forward on these plans is like adding another bright hue to the already vivid canvas of Phuket, ensuring that every tourist who arrives leaves with a heart full of stories and a suitcase brimful of memories. Got your tickets ready?

28 Comments

  1. Samantha G October 14, 2024

    I love the move to electric vehicles! It’s about time Phuket moved toward sustainable tourism.

    • Paul82 October 14, 2024

      Sure, if they actually follow through on it. A lot of these projects are just for show.

      • Samantha G October 14, 2024

        I get your skepticism, but I’m hopeful! Other places have successfully transitioned to EVs.

  2. Traveler Jane October 14, 2024

    Revamping an old prison site into a park is brilliant! More cities should do this. It’s like giving the world a second chance.

    • Dan T October 14, 2024

      Yeah, unless they overspend and then the project stalls halfway. Seen it happen before.

    • Kim L October 14, 2024

      It’s an innovative idea, but I wonder about the actual execution and maintenance. Parks need constant care.

    • Traveler Jane October 14, 2024

      True, maintenance is key. Hopefully, they have a solid plan for that.

  3. EcoWarrior77 October 14, 2024

    Fantastic initiative on the public transport front, but I feel like they should also consider more pedestrian zones.

  4. Chris V October 14, 2024

    This is great news for local businesses! More tourists mean more money flowing into the local economy.

    • Anna Fair October 14, 2024

      Definitely, but what about the environmental impact? More tourists can mean more waste too.

    • Chris V October 14, 2024

      True, but hopefully, the focus on green initiatives will help counteract some of that.

  5. Mark1973 October 14, 2024

    I don’t buy into the whole EV hype. They might be ‘green’ but their production is anything but. Just more virtue signaling if you ask me.

  6. Sophia October 14, 2024

    Phuket is transforming into a luxury travel destination now. Hope they keep it affordable for the regular folks as well.

  7. BoomerBob October 14, 2024

    As long as they don’t mess with the natural beauty of the place, I’m all for these upgrades. It’s what people come to see after all.

  8. globalnomad October 14, 2024

    Sustainable tourism is the future if we want to keep our favorite places alive and vibrant. Phuket is setting a great example.

  9. Paula_S_98 October 14, 2024

    Would these changes affect local residents? I wonder if their needs are being considered as well.

    • EcoWarrior77 October 14, 2024

      Good point, Paula! The local culture should be preserved and integrated into tourism planning.

  10. Enrique.P October 15, 2024

    I can’t wait to check out Phuket with these new attractions. Sounds like it’ll be an even better vacation spot!

    • SkepticalSam October 15, 2024

      Assuming it all happens on time and as planned. Delays are pretty common in these large projects.

    • Enrique.P October 15, 2024

      True, but I guess we’ll see soon enough. Fingers crossed!

  11. Larry D October 15, 2024

    Kudos to them for addressing transportation! But are there any plans to improve waste management?

  12. Patricia H. October 15, 2024

    Replacing buses with EVs is fantastic, but what’s the cost to ride? If it’s too expensive, that’s a problem for lower-income tourists.

  13. Vicky_Vibes October 15, 2024

    A paradise with a thriving ecosystem and luxurious amenities? Count me in. Just curious about the local opinion on the changes.

    • Larry Davis October 15, 2024

      From what I’ve heard, there are mixed feelings. Some are excited, while others are worried about authenticity being lost.

  14. grower134 October 15, 2024

    Phuket’s vision aligns well with global trends. Other tourist destinations should be taking notes.

  15. Tina M October 15, 2024

    The budget seems pretty extensive. I hope they utilize it well without any corruption eating into funds.

    • Paul82 October 15, 2024

      That’s always the big question with such projects. Transparency is key.

  16. Kendra O October 15, 2024

    Is it just me, or does this seem like a lot of focus on tourists? I hope there’s something in these projects for locals too.

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