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Rise and Fall of Jirapong: The Young Entrepreneur Behind Thailand’s Underground E-Cigarette Empire

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In a tale that seems ripped straight from a crime thriller, a young entrepreneur’s foray into the world of e-commerce took a dark turn, leading to an arrest that sounded the alarm on an underground e-cigarette ring. The stage was set in Thailand, where a 23-year-old, known only as Jirapong, turned his dorm room into the command center of an operation targeting a market most would overlook – students hungry for the forbidden allure of vaping devices.

The protagonist of our story was no ordinary vendor. With the savvy of a seasoned businessman and the audacity of a rebel without a cause, Jirapong carved out his niche in the shadowy corners of the online world. Utilizing the popular social messaging app Line, he created a virtual marketplace named “Vape Zone KPS V2,” a haven for those seeking to indulge in the vaping culture clandestinely.

This secret society wasn’t just any online forum. It became the go-to spot for school and university students to acquire their vaping fix, complete with enticing offers, discounts, and the promise of door-to-door deliveries. The level of customer service would have been commendable, had the merchandise been anything less than contraband. Jirapong’s marketing prowess was evident in the way he frequently changed the group’s name, a cunning move to slip through the police’s net.

The drama escalated when the Consumer Protection Police Division (CPPD), led by the astute Pol Maj Gen Witthaya Sriprasertpap, caught wind of this illicit operation. With the precision of detectives on a primetime police procedural, CPPD Sub-Division 1, under the command of superintendent Kraiwit Saentaweesuk, embarked on a mission to dismantle Jirapong’s underground empire.

Their investigation led them to Jirapong’s lair, a seemingly innocuous dorm room in Nakhon Pathom’s Kamphaeng Saen district. Yet, within its walls lay the heart of the operation – 7,600 pieces of vaping paraphernalia valued at a staggering one million baht. The cache was a vaper’s dream, comprised of closed-system pods, e-liquid bottles, and disposable e-cigarettes. The raid was not just a display of law enforcement’s reach but a stark reminder of the scale of Jirapong’s ambitions.

As the authorities carted away the illicit goods, the reality of the situation sank in. The entrepreneurial engineering graduate, who once harbored dreams of conquering the e-commerce world, saw his empire crumble overnight. Charged with selling e-cigarettes and e-liquids illegally, Jirapong now faces a future fraught with uncertainty, a stark contrast to the empire he envisioned.

This story serves as a cautionary tale about the perils of venturing into the shadowy realms of the black market. It’s a vivid illustration of how the pursuit of profit, when divorced from ethics, can lead to a downfall. As the curtain falls on this chapter of Jirapong’s life, one can’t help but ponder the age-old adage: Crime doesn’t pay, especially not when it’s packaged in the form of e-cigarettes, delivered right to your door.


  1. AlexR April 11, 2024

    It’s fascinating how Jirapong managed to build such an extensive operation right under everyone’s noses. Goes to show what you can accomplish with some entrepreneurial spirit… and a disregard for the law.

    • ThailandLaw April 11, 2024

      It’s this kind of ‘entrepreneurial spirit’ that undermines legitimate businesses and poses serious health risks to consumers, especially young students. Selling vaping products illegally is dangerous, and glamorizing it is reckless.

      • VapeLover99 April 11, 2024

        But shouldn’t this prompt a discussion on why vaping products are banned in the first place? Many argue that vaping is a less harmful alternative to cigarettes.

      • AlexR April 11, 2024

        You might have a point on the health discussion, but it doesn’t change the fact that operating outside the law is not the right way to challenge it.

    • MarketMaverick April 11, 2024

      You’re missing the point. Jirapong’s ingenuity in dodging law enforcement and using social media platforms to grow his business is worth noting. Maybe the real issue lies with the laws and regulations stifling young entrepreneurs.

  2. EcoWarrior April 11, 2024

    The real tragedy here is the environmental aspect. Imagine the waste generated from 7,600 pieces of vaping products. The focus should be on the ecological damage that these devices cause.

    • Skeptic April 11, 2024

      While the environmental angle is worth considering, isn’t it a bit far-fetched to make it the central issue here? The primary problem is the illegality and potential harm to minors.

  3. TechGuru April 11, 2024

    This highlights the pervasive reach of technology and social media. It’s tools like Line that enable operations like this to flourish. Makes you wonder about the role of tech companies in policing their platforms.

    • PrivacyPatriot April 11, 2024

      That’s a slippery slope. Start policing too heavily, and you’re infringing on privacy and freedom of speech. It’s not the platform’s job to enforce the law.

    • ConcernedCitizen April 12, 2024

      I disagree. When platforms become hubs for illegal activities, the companies should be accountable. Ignoring the misuse of your platform is just irresponsible business practice.

  4. Samantha April 11, 2024

    Stories like these always paint the entrepreneur as a cunning villain, but what about the failing system that drives individuals to seek out such risky ventures in the first place?

    • Realist April 11, 2024

      It’s easy to blame the system, but let’s not excuse illegal behavior. People choose to break the law, and they should be prepared to face the consequences.

    • Dreamer April 12, 2024

      But not everyone has the same opportunities. Sometimes the ‘system’ truly fails, and people have to get creative to survive. Maybe we need more empathy and better solutions for economic development.

  5. HistoryBuff April 11, 2024

    This whole saga could be a modern parallel to the Prohibition era in the U.S. Banning substances often creates more problems than it solves, including a spike in criminal activities.

    • LawAbidingCitizen April 12, 2024

      That’s an oversimplification. Bans on harmful products are put in place to protect public health, not to incite a rise in criminal activity. The enforcement might need adjusting, but the idea is sound.

    • RebelWithoutACause April 12, 2024

      Exactly my point! Where there’s a demand, there will always be a supply. Instead of bans, we should focus on regulation and education to mitigate risks.

  6. LegalEagle April 12, 2024

    We’re all missing the bigger picture here. Jirapong exploited a legal loophole and thrived in a gray market due to the lack of clear legislation around vaping products. This is a wake-up call for regulatory bodies.

  7. Ronnie April 12, 2024

    The downfall of Jirapong’s empire is a testament to the effectiveness of law enforcement in Thailand. It sends a strong message against the illegal trade of vaping products.

    • JonDoe April 12, 2024

      Effective? They caught one guy. How many others are out there still running operations just like this one? Seems more like a drop in the ocean to me.

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