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SHARP Unveils Innovative Home Appliances and AIoT Solutions at SHARP SYNC UP 2024 in Thailand

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The ASEAN region, boasting a bustling populace of 671.7 million, has captured the keen interest of SHARP Corporation (Sharp), a renowned global leader in consumer technology and business solutions. Inspired by the ever-evolving household trends across this vibrant region, SHARP recently showcased an impressive array of home appliances, TVs, and Cocoro Home AIoT Home solutions at the SHARP SYNC UP 2024 regional event in Thailand.

“Sharp is deeply invested in future growth within the ASEAN region. Our solid presence here provides us with invaluable insights into the dynamic needs of our consumers. The unwavering trust and loyalty shown towards the Sharp brand is evident, as we’ve secured the title of ASEAN’s number one brand in the refrigerator and microwave segments. This accolade reflects our commitment to innovation and excellence. Moving forward, we are excited to introduce a myriad of new products and solutions that align with the evolving ways of living and working, thereby enriching the lifestyles of our consumers,” remarked Tomoki Tamura, Vice President of the Business Unit and General Manager of the Global Kitchen Appliance Business Unit at Sharp Corporation.

The SHARP SYNC UP 2024 regional showcase is a dedicated effort to respond to the shifting needs of consumers who prefer sustainable living, demand innovation, prioritize convenience, and seek a personalized, family-focused lifestyle. Delegates, comprising Sharp subsidiaries and business partners from ASEAN and beyond, converged in Bangkok, Thailand for the two-day event. The showcased segments were strategically divided into five categories: Smart Home (covering cleaning, air solutions, and kitchen appliances), New Energy Concept, Smart Entertainment, Smart Lifestyle, and Smart Office.

Designing For Busy Lifestyles And Healthier Kitchens

In response to the ASEAN region’s penchant for cutting-edge design and technology, Sharp unveiled its revolutionary microwave drawer. This innovative product, originally pioneered by Sharp and a hit in the West with over a million units sold in the United States, is now making its debut in the ASEAN market. Seamlessly integrated into contemporary kitchens, it features a user-friendly sensor cooking system that adeptly adjusts cooking time and power levels, ensuring healthier and more convenient meals. Notably, the Easy Wave Open door system, activated via motion sensor, prevents messy spills. The microwave’s large cooking capacity caters perfectly to mid to large-sized households and remains easily accessible to users of all heights and mobility levels.

In the realm of home appliances, another standout is the Ractive Air SR-9, Sharp’s high-powered, low-noise, and lightweight stick vacuum, tipping the scales at just 1.7kg. This re-engineered vacuum promises powerful suction while operating at an impressively low noise level, ranging from 52db to 60db in strong mode, based on JIS standards, compared to the market’s norm of 75 to 82db. The outcome is a cleaner, quieter, and more sustainable living environment, providing a versatile cleaning experience with minimal noise disruption.

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34 Comments

  1. Alex J. July 23, 2024

    It’s great to see companies like Sharp investing in smart home technologies. They seem to really understand the modern household.

    • techie_guru July 23, 2024

      Absolutely! The smart home industry is booming, and Sharp’s innovations are right on the mark.

      • Jane Doe July 23, 2024

        I just hope this technology doesn’t make us lazier. Convenience is good, but it can also make us too dependent.

      • Alex J. July 23, 2024

        That’s a fair point, Jane. Balance is key. We should use technology to enhance our lives without losing basic skills.

    • Larry P. July 23, 2024

      I mean, do we really need AI in our kitchen appliances? Feels a bit too over-the-top.

  2. Sophie L. July 23, 2024

    The microwave drawer sounds like a game-changer for small kitchens!

    • Mike B. July 23, 2024

      Totally agree. And it’s safer too, especially for families with kids.

    • Liam74 July 23, 2024

      But is it really worth the probably high price tag? Regular microwaves work just fine.

    • Sophie L. July 23, 2024

      For some, the added features and convenience might justify the cost. It’s all about personal preference.

  3. Rick S. July 23, 2024

    Less noise from vacuum cleaners is something we all need! Good job, Sharp!

    • Melissa W. July 23, 2024

      Yes! My dog always freaks out with the noise. This would be a blessing.

    • SilentCleanerFan July 23, 2024

      I’ve been waiting for something like this. Can’t stand the noise of traditional vacuums.

  4. Tom J. July 23, 2024

    I’m a bit skeptical about the long-term durability of these high-tech appliances.

    • geek_Greg July 23, 2024

      With any new tech, there’s always a trade-off between innovation and longevity. Time will tell.

    • Nina C. July 23, 2024

      Sharp has a good track record; I think they’ll hold up well.

  5. Green_Warrior July 23, 2024

    What about the environmental impact of all this new tech? Sustainable living should include less electronic waste.

    • EcoEnthusiast July 23, 2024

      Sharp claims to be focusing on sustainability, but let’s see the actual impact before jumping to conclusions.

    • Jill M. July 23, 2024

      Good point! We need to be cautious about contributing to e-waste.

  6. David C. July 23, 2024

    Awesome, but what about affordability? Are these innovations going to be accessible to everyone?

    • Ezra_L. July 23, 2024

      High-tech usually comes with a high price. Probably not affordable for everyone initially.

    • Sam F. July 23, 2024

      Tech prices usually come down over time. Early adopters pay more.

  7. InnovatorMark July 23, 2024

    The ASEAN market is a smart move for Sharp. Lots of potential there.

  8. Linda P. July 23, 2024

    Not sure if all these smart home devices are necessary. Seems like overkill.

    • Tina B. July 23, 2024

      Depends on your lifestyle. Some people really benefit from these conveniences.

    • Jay July 23, 2024

      For sure, family-focused lifestyles can really make this tech worthwhile.

    • Linda P. July 23, 2024

      I see that point, but I still think we’re over-automating our lives.

  9. Paul G. July 23, 2024

    Excited to see how these technologies will shape our homes. Sharp is definitely leading the way.

  10. Allison8 July 23, 2024

    I can’t wait to try the new microwave drawer! It sounds super innovative.

    • TechLover July 23, 2024

      It does! And it’s already popular in the U.S., so it must be good.

  11. OldSchoolMike July 23, 2024

    I miss the days when appliances were just simple and lasted forever.

  12. Sandy J. July 23, 2024

    The convenience of modern appliances is unmatched. I wouldn’t trade it for anything.

    • Peter K. July 23, 2024

      Right? I mean, why not embrace innovation if it makes life easier?

  13. TechMaster48 July 23, 2024

    I’m curious about the integration between these devices. Will they really communicate seamlessly?

    • Sarah V. July 23, 2024

      That’s the million-dollar question. Interoperability is crucial for a true smart home experience.

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