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Short-haul marketing activities are being ramped up by tourism officials

According to a Bangkok Post report published today, Thanet claims that new transportation infrastructure, including Bangkok’s Bang Sue Grand Station and the M6 motorway to the north-eastern province of Nakhon Ratchasima, as well as the high-speed rail service between Laos and China, can help bring travelers from other parts of Southeast Asia and eventually China.

During the off-peak season, tourism officials are focusing on short-haul markets, with a number of marketing events planned. For the time being, the agency is focusing on Singapore, Malaysia, and Australia, where visitor numbers have already surged dramatically since entry restrictions were removed and commercial flights were reinstated. India, Australia, Singapore, and Malaysia, according to Thanet Phetsuwan of Thailand’s Tourism Authority, are potential markets.

The TAT has a number of marketing events planned during the off-peak season, including inviting 40 Malaysian bus operators to a trade convention in Hat Yai at the end of this month, as well as touring Malaysia and Singapore with its “Amazing Thailand Road Show” in July.
From October 19 to 21, the TAT will be present at the International Tourismus-Brse Asia 2022 trade show in Singapore. Thanet also states that one of its most important marketing events will be the Travel Mart Plus 2022, which will take place in Phuket from June 8 to 10. The organization also hopes to send the roadshow to Cambodia and Vietnam, with a stop in South Korea planned for next month. This month, the TAT attended the South Asia Travel and Tourism Exchange 2022 in New Delhi to increase demand from the Indian market, and it is also working with major airlines and tour operators in Australia to create bespoke packages for families, luxury visitors, golfers, and lone travelers.

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