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Srettha Thavisin Champions Durian Exports: Boosting Thailand’s Economy with Chanthaburi’s Golden Fruit

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Under the golden glow of the Thai sun, Prime Minister Srettha Thavisin found himself amidst the lush greenery of the Nuanthongchan orchard in the heart of Chanthaburi district. It was a Saturday that smelled of success and durians; the king of fruits was in full splendor as the Prime Minister indulged in a taste-testing session. This wasn’t just a casual visit; it was a strategic move aimed at bolstering the nation’s economy through its golden fruit, as captured in vivid detail on the premier’s X account (@thavisin X account).

The ambiance in Chanthaburi was electric, with the local air rich with aspirations and the unmistakable aroma of durians. Prime Minister Srettha Thavisin made a bold declaration that resonated through the orchards and beyond. The government, under his watchful guidance, has engineered a master plan to skyrocket durian exports by a staggering 8%, targeting an eye-watering figure of 130 billion baht. With the robust backbone of Chanthaburi’s prized durians, known far and wide for their unrivaled quality, this goal seemed not just attainable, but inevitable.

The previous year’s revenue from durian exports was impressive, clocking in at 120 billion baht, yet the ambition for the year was to push these boundaries further. Mr. Srettha’s conversation with the ministries unveiled his comprehensive strategy to maintain the upper edge in the quality and competitiveness of Thai durians. From adhering to Good Agricultural Practice (GAP) standards to ushering in advanced durian varieties, the gears of progress were in full motion. Furthermore, the spotlight turned to resolving longstanding issues of cold-storage container shortages and effectively managing the influx of migrant workers during the peak harvest season, ensuring that the durian export machinery ran smoothly without a hitch.

The Prime Minister’s journey through the orchard was not just a solo affair. Accompanied by Deputy Agriculture Minister Chaiya Promma, he engaged in earnest discussions with the local durian cultivators. The air was thick with concerns over drought, pestilence, and the perennial issue of labor shortages which threatened to dampen the spirits. However, Mr. Srettha, with the poise of a seasoned leader, reassured the community. His commitment to addressing these concerns head-on and championing the cause of durian export amid burgeoning demand underscored his vision of not just competing but excelling beyond the markets of Vietnam.

In stark contrast to the potential bleakness of unmet challenges, Mr. Srettha’s next revelation was a ray of light. His insistence on the proper ripening of durians before hitting the market was a testament to his dedication to preserving the integrity of this national treasure. This commitment poised to cement the global stature of Thai durians, ensuring that every bite into the creamy, fragrant flesh of this fruit was a tasteful journey into the heart of Thailand’s agricultural marvels.

The narrative took a fascinating turn with the spotlight on the Nuanthongchan orchard itself, a verdant testament to Thai agronomic excellence. Here lay the cradle of the Nuanthongchan durian variety, a fruit so exquisite that it had been honored with a geographical indication (GI) certification. This was not just an orchard; it was a heritage site, a beacon of Thai pride, and Prime Minister Srettha Thavisin’s visit underscored the national importance of durians in Thailand’s socio-economic landscape.

As the day wrapped up, the visit by Prime Minister Srettha Thavisin to the Nuanthongchan orchard in Chanthaburi wasn’t just about sampling the reputed durian. It was a pivotal moment that highlighted the blend of tradition, innovation, and ambition. With strategic foresight and a dedicated team at the helm, Thailand is set on a course to revolutionize its durian exports. The mission is clear, the blueprint is laid out, and the fruits of labor are ready to be harvested, both literally and metaphorically. With such initiatives, Thailand’s dominance in the durian market is not just preserved but propelled into a future ripe with potential and prosperity.


  1. Jane Doe April 27, 2024

    Is focusing so heavily on durian exports really a good idea for Thailand’s economy? Seems like putting all eggs in one basket.

    • FruitLover99 April 27, 2024

      You’re missing the point, Jane. Durians are a gold mine for Thailand. It’s not about putting all eggs in one basket, it’s about expanding on what works.

      • EcoWarrior April 27, 2024

        But what about the environmental impact? Durian farming can be tough on land and resources. We need sustainable practices.

    • Jane Doe April 27, 2024

      That’s a valid point, FruitLover99, but diversity in exports can safeguard against market fluctuations. The concern is if the focus becomes too narrow.

  2. LocalFarmer April 27, 2024

    As a durian farmer, this announcement fills me with hope. We’ve struggled with market access and cold storage issues for years. It’s about time.

    • MarketAnalyst April 27, 2024

      Interesting perspective, but aren’t you worried about oversupply and the drop in durian prices affecting your income?

    • EcoWarrior April 27, 2024

      And does this intensified focus on durian cultivation come at the cost of biodiversity? Single-crop dependence could be risky.

      • LocalFarmer April 27, 2024

        Both are valid concerns. But with government support, we hope to manage these risks through sustainable practices and diversifying locally.

  3. OptimistPrime April 27, 2024

    This is a brilliant move for Thailand. Positioning durians as a premium product globally could redefine their agricultural export landscape.

    • SkepticalSam April 27, 2024

      Until the next ‘superfood’ fad replaces it. Trends are fickle. What then?

      • OptimistPrime April 27, 2024

        True, trends can change, but durians have a longstanding cultural significance and market demand in several countries. It’s not a passing fad.

  4. GlobalCitizen April 27, 2024

    I’m curious about how Thailand plans to compete with other durian-producing countries. Quality alone might not cut it in the tough export market.

  5. DurianDevotee April 27, 2024

    There’s nothing like Thai durians! If this plan means I get easier access to them abroad, I’m all for it. Let’s spread the durian love!

  6. EcoWarrior April 27, 2024

    Everyone’s talking about the economy, but what about the ecological footprint? We need to discuss the environmental implications more.

  7. TradeTalker April 27, 2024

    Increased exports sound good on paper, but what about import duties in other countries? Those can really hinder the profitability of exporting durians.

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