The vibrant universe of hot pot buffets saw an unexpected spark in 2019 when Suki Teenoi burst onto the scene, challenging the traditional titan, MK Restaurant Group, a culinary force since 1989. With each brand wielding unique strengths and addressing distinct audiences, their rivalry is akin to a simmering broth full of competition.
Suki Teenoi, aiming to tantalize taste buds and wallets alike, is stirring the pot with an audacious 50% buffet discount at 10 select locations. For a mere 117 baht per diner—down from the usual 276 baht—this appetizing offer covers 109 baht for the buffet itself, complimentary refills, and a 7% value-added tax. This sizzling promotion is set to unfold during the nocturnal hours of July 17 and 18, from just past midnight to the early morning light.
The bustling branches peppering this promotion include:
- Phahol – Watcharapol
- The Street Ratchada
- Rainforest King Kaew
- Lamlukka Klong 2
- Petkasem 69/1
- Lotus Khok Chang, Phitsanulok
- K-Space Lamlukka Khlong 6
- Lotus Ban Sila, Khon Kaen
- Porto Chino, Samut Sakhon
- Lat Krabang 24/1
Not to be left behind, the culinary maestros at MK Restaurant Group have unleashed BONUS SUKI, their ambitious stride into the hot pot buffet arena. Set to debut on July 16 at Robinson Saraburi, this delectable experiment offers a buffet priced at 276 baht, mirroring Suki Teenoi’s regular price and keeping pace with its spicy competitor, Lucky Suki.
For those early birds, BONUS SUKI entices with a whimsical offer: every first 100 patrons who bring a friend get a one-for-one deal until July 20. It’s a feast fit to fuel lasting friendships.
In a chat with Krungthep Turakij, MK Restaurant Group unveiled that BONUS SUKI represents a fresh concept still in its early days. Depending on the stew of consumer responses, they might whisk this concept to new locales. The hype train is already rolling down the track, with the BONUS SUKI Facebook page boasting over 2,000 followers—no small feat for a fledgling brand.
As documented in MK’s 2025 annual meeting report dated April 24, the launch of a value-focused brand was part of a strategic blueprint to navigate heightened competition. This comes against a backdrop of economic headwinds and evolving customer habits. Despite predictions of flat or slightly decreased 2025 revenues, MK is bubbling with excitement over growth opportunities abroad, especially for seafood sensation Laem Charoen Seafood. They’re also banking on the burger bonanza with Hikiniku To Come, pulling in large crowds at CentralWorld, and promising international expansion on the horizon.
Meanwhile, Lucky Suki, a spicy addition to the market since 2022, makes its own stand by eschewing price wars. Confident in their pricing’s inherent value, they’ve sailed through the year’s first half, reporting robust growth and aiming for a 2-billion-baht revenue milestone by the end of the year.
While the broth bubbles and boils in the hot pot market, newcomers and veterans alike are dishing out tantalizing choices. Whether you find yourself gravitating towards the enticing offers of Suki Teenoi or the experimental flavors of BONUS SUKI, one thing’s certain: Competition is heating up, and culinary delights await all who dare to feast.
I can’t believe Suki Teenoi has the audacity to slash their prices like that. It’s practically giving food away!
Right? How is MK supposed to compete with prices like that?
MK has been around long enough, I bet they’ll adapt. Besides, quality over quantity, right?
Honestly, I’m more excited about BONUS SUKI’s one-for-one deal. Great marketing strategy if you ask me.
Agreed! It’s a fun way to entice people to try something new and brings more people together.
But is it enough? Suki Teenoi’s deal is still cheaper and more accessible.
I’ve always been a loyal MK fan, but I have to admit Suki Teenoi’s promotion is tempting. I might just have to switch allegiance!
Is anyone else concerned about the quality of food with such low prices? Seems too good to be true.
As long as they’re transparent about their ingredients and sources, it should be fine. But it’s a valid point!
MK has always been reliable in that regard. I’d trust them over Teenoi any day.
With the economic challenges, these tactics feel more like survival strategies than long-term growth plans.
Maybe, but they’re definitely stirring the market and keeping things exciting!
Lucky Suki just standing their ground with premium pricing while others fight it out. Seems bold.
A hot pot buffet at midnight sounds like an adventure! Kudos to Suki Teenoi for mixing things up.
I’d rather stick with MK. I trust their consistency over flashy discounts.
Still, you can’t ignore the savings with Suki Teenoi’s offer. I’ve got kids to feed!
That’s a good point. For families, such discounts are a big deal.
BONUS SUKI needs to expand quickly if they want to keep up with the buzz. Social media hype can only last so long.
Yeah, I follow their page and all the comments show people are eager for more locations already.
The real winner here is the consumer. More competition means better choices for us!
I just had a meal at BONUS SUKI and it was incredible. Worth every baht!
MX’s shift toward international growth with brands like Laem Charoen Seafood is a smart move.
Agreed, but what about the domestic market? Are they spreading themselves too thin?
Expansion needs careful strategy. Otherwise, they could end up overreaching.
I might try all of them just to see what the fuss is about. Why choose when you can have it all?
Does anyone know which options are healthy and sustainable? These deals are making me curious, but I want to stay mindful.
Regardless of who ‘wins’ the battle, this innovation wave will surely elevate Thailand’s culinary landscape.
Planning my holiday around these deals! Hot pot tour, here I come!
At the end of the day, it’s personal taste that will determine which brand reigns supreme.