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Television Centre’s The Ariel Launch: Luxurious London Apartments Captivate Thai Buyers

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Television Centre enthusiastically announces the grand global launch of The Ariel, marking Phase 2 of the remarkable redevelopment of the erstwhile BBC headquarters in the dynamic White City, West London. Set to unveil on 19 August 2024, this majestic 23-storey marvel, developed by Mitsui Fudosan UK, introduces a collection of 167 luxurious private apartments and magnificent penthouses. This exceptional venture is poised to captivate Asian markets, extending a unique and enticing prospect for Thai homebuyers to secure a spectacular residence within London’s iconic and lively Television Centre.

The exclusive sales exhibitions are slated to take place in the vibrant city of Bangkok on 13–14 September 2024, from 10 am to 5 pm, at the prestigious Park Hyatt Hotel, situated in the Central Embassy. It promises to be an event of grandeur, where potential buyers can immerse themselves in the unparalleled offerings of The Ariel.

Price points for these exquisite dwellings are projected to start from £595,000 (27,768,650 THB) for a chic Studio apartment, escalating to over £6 million (280 Million THB) for an opulent penthouse. These luxurious living spaces are available through the esteemed sales agent, Savills, whose details can be found here.

Potential buyers in Bangkok are invited to reach out to the dedicated and highly skilled sales agent:

Prapaporn Boonkajornkul
Director of Sales and Marketing,

Savills (Thailand) Limited.

Mobile: +66 (0) 9619 6519 1

Email: [email protected]

37 Comments

  1. John Smith July 26, 2024

    I can’t believe the prices! £6 million for a penthouse? This is only affordable for the super-rich.

    • amy12345 July 26, 2024

      Exactly, who even has that kind of money? Totally unrealistic for most people.

      • Willow Brown July 26, 2024

        But that’s London real estate for you. It’s a global hub, so prices are naturally inflated.

    • Henry Daniels July 26, 2024

      It’s all about supply and demand. There’s always going to be someone willing to pay for exclusivity.

      • John Smith July 26, 2024

        True, but it still feels out of reach for regular folks. Wonder how this impacts locals?

  2. Saif Alghamdi July 26, 2024

    Interesting to see such a focus on Thai buyers. Seems like London developers know where the money is coming from.

    • Emily_Price July 26, 2024

      Thailand’s economy is booming, lots of wealthy individuals looking to invest overseas. Smart move, I’d say.

      • Saif Alghamdi July 26, 2024

        Absolutely. And it’s not just the wealthy; middle-class investors are also looking for opportunities abroad.

    • David Lee July 26, 2024

      Yeah, but what’s the impact on the local housing market in London? Prices are already sky-high.

  3. Linda Nguyen July 26, 2024

    These apartments look stunning, but it feels like a gentrification project. What happens to the community living there?

    • Jess R. July 26, 2024

      Gentrification is always a trade-off. Some benefit, others are pushed out.

      • Linda Nguyen July 26, 2024

        Exactly, it’s a double-edged sword. I just hope current residents aren’t displaced.

    • Luke Thompson July 26, 2024

      White City has been undergoing changes for years. This is just another phase, but a lot of locals aren’t happy.

  4. Chris_B July 26, 2024

    Investing in luxury properties seems like a safe bet nowadays, especially in a city like London.

    • Anna S. July 26, 2024

      Safe bet if you have the cash. Common folks can’t even dream of affording this.

      • Chris_B July 26, 2024

        True, but it’s an investment for generational wealth. These properties will only appreciate over time.

    • Markus July 26, 2024

      If you have millions lying around, sure. But for the rest of us, it’s just another unattainable dream.

  5. Maya L. July 26, 2024

    The design of The Ariel looks absolutely breathtaking. Anyone know more about the architecture?

    • janelovesart July 26, 2024

      Yes, I heard it’s designed by a renowned architect. Lots of modern touches while preserving the historic essence of the place.

      • Maya L. July 26, 2024

        That sounds amazing! Would love to see it in person someday.

    • Robert K. July 26, 2024

      It does look nice, but those designs often cost a fortune. I wonder how much of the price is just for the aesthetic.

  6. AsiaFan_99 July 26, 2024

    Nice to see Thai buyers getting some love. I might not buy one, but great info.

    • Tom H. July 26, 2024

      Yeah, but it’s interesting how these developers are so focused on Asian markets. Shows where the money is flowing.

      • AsiaFan_99 July 26, 2024

        Indeed, it will be fascinating to see how this affects future investments in London.

  7. Jen Adams July 26, 2024

    Are there any affordable housing options in this development at all?

  8. Global_Guy July 26, 2024

    With such high prices, I wouldn’t be surprised if they have simply ignored the need for affordable housing completely.

  9. Sophia West July 26, 2024

    I’d love to own a piece of London history, but those prices are daunting.

    • jane_doe July 26, 2024

      You’re paying for the historical and cultural value too. It’s not just about the building.

    • Martin Reed July 26, 2024

      There are other costs to consider, the upkeep in such a high-profile location won’t come cheap.

  10. Elena July 26, 2024

    I’m curious how Brexit might affect these overseas investments in the UK property market.

    • Peter N. July 26, 2024

      Brexit has already shaken things up quite a bit. But real estate in London remains resilient.

      • Elena July 26, 2024

        True, but there are still many uncertainties ahead. It’s a gamble.

    • Gregory Y. July 26, 2024

      Brexit or not, London will always be a prime market. It’s got too much going for it to fail.

  11. Bob July 26, 2024

    Why would anyone in their right mind spend so much on a tiny studio? It’s madness.

    • Sarah Wilson July 26, 2024

      A studio in a prime location like this can be a great investment. Location is everything.

  12. Jake July 26, 2024

    This looks like a good opportunity for high net-worth individuals to diversify.

  13. Vivian T. July 26, 2024

    I hope this doesn’t drive prices up for current London residents even more. It’s tough enough as it is.

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