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The Ariel’s Luxurious Apartments Launch in London: Insights from Savills Thailand’s Prapaporn Boonkajornkul

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Seen at the exciting launch event are (from left to right): Ash Scholes, Associate Director of International Project Marketing at Savills UK; Prapaporn Boonkajornkul, the dynamic Director of Sales and Marketing for Savills Thailand; Peter Allen, the energetic Sales & Marketing Director for Residential at Stanhope PLC, representing Television Centre; and Robert Collins, the visionary CEO of Savills (Thailand) Limited.

Television Centre is thrilled to unveil the much-anticipated global launch of The Ariel, marking the second phase in the iconic redevelopment of the historic BBC headquarters located in White City, West London. Scheduled to launch on 19 August 2024, this dazzling new 23-story tower is a project by the renowned developer, Mitsui Fudosan UK. It boasts a splendid collection of 167 private apartments and lavish penthouses, offering a rare chance for Thai buyers to secure a residence in one of London’s most vibrant landmarks.

A series of engaging sales exhibitions are set to take place in the bustling city of Bangkok on the 13th and 14th of September 2024, from 10 AM to 5 PM, at the luxurious Park Hyatt Hotel, situated at Central Embassy, Bangkok.

Prices are forecasted to start at £595,000 (27,768,650 THB) for a sleek Studio apartment and soar above £6 million (280 Million THB) for opulent penthouses. This incredible opportunity is being managed through the esteemed sales agent, Savills. For more details, visit their website at Savills Thailand.

For aspiring homebuyers in Bangkok, please reach out to:

Prapaporn Boonkajornkul

Director of Sales and Marketing, Savills (Thailand) Limited

Mobile: +66 (0) 9619 6519 1

Email: [email protected]

36 Comments

  1. urbanista7 July 26, 2024

    Why would anyone spend so much on a flat in London? Ridiculous pricing!

    • Helen K July 26, 2024

      It’s London we’re talking about. Prime location always comes with a hefty price.

      • urbanista7 July 26, 2024

        Still, it’s an outrageous amount! There are better investments out there.

      • Samantha84 July 26, 2024

        Some people value prestige and convenience over money. To each their own.

  2. Marcus L July 26, 2024

    Mitsui Fudosan always delivers quality. I wouldn’t doubt the construction or the aesthetics.

    • David W July 26, 2024

      True. Their track record speaks for itself. But isn’t the market already saturated?

    • Marcus L July 26, 2024

      In some areas, yes. But London always finds buyers.

  3. Sarah T July 26, 2024

    I’d love to live in central London, but these prices are way out of reach for most people.

  4. Jonas P July 26, 2024

    The prices are crazy, but these developments are meant for high-net-worth individuals. It’s not a surprise.

    • Ada V July 26, 2024

      Yeah, but it makes the city less inclusive. Regular folks are priced out.

    • Jonas P July 26, 2024

      True, but this isn’t new. London’s been like this for decades now.

    • Ada V July 26, 2024

      I guess you’re right. Still, one can hope for more accessible housing options.

  5. Emma J July 26, 2024

    I’ve seen these kinds of exhibitions before. They usually promise a lot but deliver barely half of it.

    • Chris B July 26, 2024

      Which ones are you talking about? Some actually deliver pretty well.

    • Emma J July 26, 2024

      Mostly local ones, but international projects can be the same sometimes.

  6. Oliver S July 26, 2024

    Those penthouses must be something out of this world. Imagine the view from the top!

    • Gina W July 26, 2024

      Yeah, and the price tag to match! Over 6 million pounds is no joke.

      • Oliver S July 26, 2024

        If I had that kind of money, I wouldn’t think twice.

  7. Mike89 July 26, 2024

    Savills might ease the buying process, but what’s their cut in all this? Must be huge.

    • Jenny L July 26, 2024

      They’re the best in what they do. You pay for premium service.

    • Mike89 July 26, 2024

      Still feels like you’re paying an arm and a leg for intermediaries.

  8. Alex M July 26, 2024

    Interesting that they’re specifically targeting Thai buyers. Why not local Londoners?

    • Paula G July 26, 2024

      Probably because the market in London is already tapped out or too competitive.

  9. Rebecca S July 26, 2024

    It would be a dream to live in such a historic landmark. The old BBC headquarters has so much character.

  10. Thomas J July 26, 2024

    I attended one of Savills’ exhibitions in the past, very professional setup. But the prices were clear turn-offs.

    • Elena K July 26, 2024

      Agreed. Professional, but not affordable for the average person.

    • Thomas J July 26, 2024

      Absolutely. It’s like they’re only focusing on the elite.

  11. Liam P July 26, 2024

    Anyone know if the apartments are fully furnished? At these prices, they should be!

    • Nancy D July 26, 2024

      I doubt it. Most high-end places offer options, but fully furnished usually costs extra.

  12. Jackie July 26, 2024

    Wow, Thai real estate agents must be really good to manage such high-profile sales abroad.

  13. Robert K July 26, 2024

    It’s a pity that such developments don’t focus on sustainable and affordable housing.

    • Patricia R July 26, 2024

      Unfortunately, sustainability often takes a backseat when profit is the priority.

    • Robert K July 26, 2024

      True. But someone has to start prioritizing it sooner or later.

  14. Eliza July 26, 2024

    I am intrigued by the design. Mitsui Fudosan always has unique architectural ideas.

  15. Kevin July 26, 2024

    Just another playground for the rich. The real estate market is getting more and more skewed.

  16. Darius G July 26, 2024

    Has anyone here actually attended one of these sales exhibitions in Bangkok? What’s the atmosphere like?

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