Thailand is recognised for its burgeoning population of health-enthusiastic individuals who acknowledge the integral role of intestinal health in overall wellness. This makes it ripe for the consumption and growth of food and beverage commodities laden with prebiotic contents. This perspective comes courtesy of a recent global consumer analysis executed by One Inch Whale for BENEO, a leading manufacturing titan of functional ingredients derived from plants. The investigation covered 9,243 responders from nine nations, inclusive of 1,002 respondents in Thailand. BENEO will grace the Food Ingredients Asia event in Bangkok, Thailand, slated for September 20th to 22nd. Their collaboration with Sales Network Partner DPO International at Booth number: S01 allows patrons to explore the company’s portfolio of prebiotic solutions moulded from chicory root fibres and their favourable influence on gut, inner and overall health.
Data from the research illustrates that 55% of Thai consumers tout themselves as health-minded, approximately 29% already showing a proclivity towards nutritious feeds and their constituent ingredients. Among this cluster, the widespread recognition of the deep-seated link between digestive and overall wellness is palpable; it includes physical, mental and immunity dimensions. Remarkably, a fifth of the Thai consumer populace already integrate prebiotic commodities and/or supplements into their daily regimen.
Prebiotics are chiefly interpolated as instrumental agents towards nourishing digestive health by 58% of responders. In Thailand, an impressive conglomerate of 70% of consumers correlate prebiotics with broad health, a percentage valuation that comfortably eclipses the global 53% mean. This highlights the awareness and comprehension levels of Thai consumers. They also attach a high premium to on-pack communication, 67% utilising this information during purchase decision-making. The allure of prebiotics in on-pack communication among Thais registers at an impressive 62%.
However, despite their expressed interest and cognisance of the boons of prebiotics on health and wellness, latent demand persists in the Thailand market. Over half of the respondents voiced their need for a richer choice of healthful merchandise to permeate into their everyday lifestyles. This reflects their embracing of a panoramic approach towards intestinal health – the base pillar of a wellness-driven existence that nourishes full-spectrum body well-being (55%).
At the Food Ingredients Asia occasion in Bangkok, Thailand, happening between September 20th to 22nd, Christian Phillippen and Thomas Schmidt, Managing Director and Marketing Director of Beneo respectively, underscored the latent prebiotic market for food and beverage in Thailand. They accentuated the Thai consumer’s recognition of the importance of the gut system for overall health and immune response. Beneo’s chicory root fibres, Orafti® Inulin, and Oligofructose are non-genetically modified, plant-based, and have passed scientific and clinical scrutiny.
The Chinese Nutrition Society (CNS), the nation’s most extensive and efficient nutritional body, ranks both inulin and oligofructose as accepted prebiotics. Already, over 150 high-grade human intervention probes have been published on chicory root fibre, underscoring its unique physiological advantages.
With BENEO’s technical prowess reaching across global boundaries, food manufacturers are in a favourable position to generate fresh merchandise with prebiotics that appeal to their consumer’s region-specific tastes. This juxtaposition of technical and scientific finesse is the driving force behind BENEO’s mission to fuse nutrition and health, prop up manufacturers in offering healthful commodities in retail spaces.
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