Greetings, fellow wanderlusts and travel enthusiasts! Prepare to embark on an adventure through the hidden gems of Thailand, as the Tourism Authority of Thailand (TAT) unveils its audacious plan—the gaze set on the glittering horizon of 2024 with an ambitious revenue goal of a whopping 3.5 trillion baht. Imagine that—a treasure trove worth 2.5 trillion baht expected from global trotters and a cool 1 trillion baht from the feet of local explorers!
Now, Thapanee Kiatphaibool, the esteemed Governor of TAT, envisions a journey not just to the usual hotspots but to the delightfully uncrowded secondary cities, teeming with untapped cultural richness. This voyage is about embracing quality over quantity, spreading the joy of travel far and wide, and harmoniously tiptoeing the path of sustainable exploration.
Intrigued? Well, the secret sauce lies in “creating valuable experiences,” a mantra echoing through every initiative, powered by the enchanting soft power strategy. TAT’s plan is to weave tourism deep into the fabric of local products and services—the spellbinding stories, tantalizing tastes, and charming crafts that make Thailand uniquely irresistible.
Oh, and for those local adventurers, TAT has unfurled the “365 Days, Marvellous Thailand Every Day” campaign—a daily invitation to discover a kaleidoscope of regional wonders that shine all year round. It’s like cracking open a geode, finding a new glistening facet each day!
Moving on, the spotlight turns on the secondary cities, currently stepping out of the shadows. With more than 4 million tourists dazzling these towns, they’re blossoming into primary hotspots. Oh, and the plot thickens, as the wise sages at the Thai Chamber of Commerce are brewing plans to elevate 10 of these burgeoning burgs to star-studded primary city status.
An enchanting statistical spell reveals that in the first three-quarters of 2023 alone, the secondary cities witnessed a staggering 73.32 million visits by Thai travelers—a leap of 34.47%! Cha-ching! That’s 169.608 billion baht lining the pockets of these enchanting locales. And with an average expenditure of 2,313 baht per trip, dare we dream of a growth sprint of not less than 40% by year’s end?
Glancing further over the horizon, TAT’s crystal ball for 2024 forecasts a robust growth of 10-15% in the golden coins of tourism income. Think sustainability, new quality markets, fresh partnerships, expanded transportation networks, and the digital wizardry of contemporary marketing—are you not entertained?
Now, hitch a ride on the digital dragon as TAT conjures up the revival of the Chinese tourism phoenix in 2024. The goal? A legendary 8.2 million visitors from the Middle Kingdom, with coffers brimming with 450 billion baht!
Yet, wise planners know not to put all their golden eggs in a single basket. So, TAT’s savvy risk management entails a splendid spread of worldly guests, with an eye on Malaysia, India, Russia, and Taiwan—plus an intriguing expansion into emerging markets like Vietnam, Kazakhstan, and Laos. Look out, world, there’s so much more to Thailand beyond the beaches and buzzing Bangkok!
So grab your maps, pack your spirit of curiosity, and join TAT in their epic quest to unveil the soul of Thailand—you just might find that every corner of this paradise has its own story to tell, and every day is a chance to be marveled. Journey on!
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