In an exciting venture that seems tailor-made for modern living, TOA Paint (Thailand) Public Company Limited, the nation’s top producer of eco-friendly paints and construction materials, is stepping into the world of sanitary ware. Their entry into this market isn’t just any haphazard move—it’s a calculated leap alongside JOMOO, a global pioneer in smart bathroom tech. It’s a partnership focused on paving the way for premium lifestyles through the wondrous merger of advanced technology, stylish design, and sustainability. Get ready to be wowed as we’re about to delve into this stellar collaboration!
Mr. Jatuphat Tangkaravakoon, the visionary CEO of TOA Paint, sees Thailand’s sanitary ware market as a treasure trove of growth opportunities, driven by the winds of changing consumer behaviors—think more tech-savvy, design-conscious consumers with a penchant for health-oriented choices. “Nowadays, it’s all about finding top-tier quality bathroom products that don’t just look snazzy, but also integrate cutting-edge technology with health-focused features,” quipped Mr. Jatuphat.
TOA isn’t jumping into this alone but is leveraging its powerhouse distribution network, sprawling retail footprint, and prized alliances with the who’s who of property developers. This strategic entry into the sanitary ware sector is poised to be a game-changer.
The grand partnership with JOMOO is rolling out the red carpet for the brand in Thailand’s smart bathroom niche, all with a feisty sales target of a whopping 200 million baht in just three years. So, how’s this plan going to unfold? Let’s break it down:
Phase 1 – Building Brand Awareness
First on the agenda is to get the word out, particularly in project-based markets where TOA is already flexing its muscles. Think of it as the ‘roll out the welcome mat’ phase. Expect flagship offerings like Smart Toilets, armed with:
- Ultra-quiet tech (a whispery 38 decibels)
- Anti-bacterial thrones that nix over 99% of bacterial nasties (thank you, SIAA standard!)
- Platinum spray rods for that extra sparkle of hygiene
With over 200 tempting products—from bathtubs to faucets—TOA is setting up shop in more than 100 pilot retail hubs across the nation. Plus, a flashy showroom is debuting in Sukhumvit 26, decked out to serve up both pre- and post-purchase bliss.
Phase 2 – Market Expansion
This isn’t just about staying in your lane; TOA is widening the net. JOMOO’s reach is extending to 200 outlets nationwide, marking its territory in low-rise and high-rise residential projects, renovation escapades, and ambitious government ventures.
Final Phase – Full Digital Integration
Now here’s where it gets futuristic! The capstone phase introduces mind-boggling innovations—think voice-activated controls, health monitoring wizardry, all kinds of seamless digital marvels, and, of course, eco-friendly features that shout “We care about our planet!” JOMOO is confidently eyeing the throne of global leadership in smart bathroom solutions.
What makes JOMOO a crown jewel, you ask? Their reputation shines brightly on the global stage for trailblazing innovations, sky-high hygiene standards, and a passionate commitment to sustainability. Hero products feature Hydro Force Flush might, UV sterilization, coolly lead-free components, and carbon-neutral production for guilt-free indulgence. Claiming the throne as the largest market share holder in the smart sanitary space, JOMOO operates across a mind-blowing 120 countries.
Mr. Jatuphat summed it up perfectly: “Our leap into sanitary ware is a milestone in TOA’s journey, upping the ante for our brand while ushering world-class innovations into Thailand’s bathroom scene.” Intrigued? Get the lowdown and even more buzz on Facebook: JOMOO Thailand or drop by their digital home at www.jomoo.co.th!
This partnership is exactly what Thailand needs! We’re moving forward with more high-tech solutions, and I’m here for it.
Absolutely! But let’s not forget about those who still can’t afford basic sanitary ware in rural areas. Maybe this will drive some change.
Good point! Hopefully, as the technology becomes more widespread, the costs will lower and become more accessible.
High-tech is the way forward, but I’m skeptical. All these smart features could just mean more things to break down.
It’s great that they’re focusing on sustainability! Hopefully, they set a precedent for other companies.
Yeah, unless it’s just another marketing ploy. We need transparency about how eco-friendly their processes really are.
Transparency is key, for sure! Let’s hope they walk the talk.
Am I the only one who thinks this is over the top? Do we really need toilets with voice controls?
Honestly, why not? Everything else in our lives is becoming smart, it makes sense to bring that technology into our homes.
I just can’t help but think it’s excessive. We survived without voice controls before, after all.
Guys! This is like something out of a sci-fi movie! I can’t wait to see these smart bathrooms in action.
Right? Imagine all the possibilities! Automation really does make life easier.
For sure! Plus, it’s super cool to tell your shower to turn on before you even get out of bed.
I hope these products really are carbon-neutral. Every little bit helps in combating climate change.
Will this tech really penetrate the market, or just stay niche and overpriced?
Usually, innovation starts off expensive and niche, then becomes mainstream as production scales.
JOMOO’s reach must be incredible already if they’re in 120 countries! Hope Thailand steals the crown!
Their brand is indeed strong. With TOA’s network, they can cement their presence here fast.
The anti-bacterial features are a smart move. It’s a big bonus for families with young kids.
The showroom should pull people in. Honestly, people love seeing and testing new tech IRL before buying.
Can’t wait to see if they integrate any of these features into our new construction projects!