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Imagine a world where beauty, health, and sustainability are not just interconnected, but actually fuel each other in a harmonious cycle. Enter NAOS – Human Care Enterprise, the skincare virtuoso that’s not just about face value but deeply invested in the value of our face’s future. It’s a tale of skin ecobiology—a love story between mankind and their largest organ, curated by NAOS’s seventh-year initiative, NAOS CARE, a fusion of advanced science and tender, loving care for our societal and environmental fabric.
NAOS isn’t playing in the minor leagues of sustainability; they’re the founding members of the Eco Beauty Score Consortium. With the aim to design an environmental impact score that’s the gold standard for beauty products worldwide, they’re waving the flag of unity for Mother Earth’s well-being. It’s about making every choice count, from responsible ethical work practices to treasured partnerships, all bouncing back to the three P’s – Product, People, Planet – that make up the NAOS CARE trifecta.
At the heart of their philosophy lies “ECOBIOLOGY” — a term coined by NAOS signifying a golden handshake between skincare and the ecosystem. It’s not your average beauty buzzword, but a science that amplifies the skin’s innate powers. Shall we name drop? Why, yes! The company proudly watches over brands like BIODERMA, INSTITUT ESTHEDERM, and ETAT PUR as its innovative offspring. But it doesn’t end there. With the world’s population aging like a fine wine, NAOS’s AGING SCIENCE project is their secret laboratory concocting potions for timeless radiance, in cahoots with none other than Professor Miroslav Radman and MedILS.
People, lovely people. NAOS’s philosophy about them is reflected in their Shareholder foundation and Endowment Fund that pumps the lifeblood into humanity projects like the Bioderma Solidarity Mission and Naos Village. It’s all about giving, nurturing, and uplifting communities from Vietnam to India with the gift of health, education, and a better tomorrow.
Then there’s the mighty Planet. NAOS takes their hat off to Mother Nature by weaving eco-friendly practices into their product development, packaging, and alliances. With their AQUATIC ECOSYSTEM TESTED label, their products high-five marine life instead of harming it. They dream big, aiming to turn all packaging 100% recyclable and bringing the 4Rs—Reduce, Reuse, Recycle, Replace—into their plastic usage manifesto. They’re not just talking the eco-friendly talk; they’re walking it, one beauty product at a time.
Zoom into the Land of Smiles, Thailand, where NAOS has been sprinkling their CARE magic since 2018. From the heart-touching “Saving Skin And More…” campaign to generous product donations, NAOS Thailand’s philanthropic efforts paint a picture of a company with a colossal heart. They’re not just selling skincare; they’re healing, supporting, and championing the cause for cancer patients to students aiming high in pharmaceutical dreams.
As NAOS marches into 2023, they open their treasure chest of research funding to educational institutions, all in the name of groundbreaking skincare innovation. The “Creating Skilled Children for a Strong Nation” campaign, in partnership with Boots Retail Thailand, is more than just charity; it’s investing in the potential of tomorrow’s changemakers. With NAOS, it’s never only skin deep. It’s about nurturing the foundation of a robust nation, both in skin and spirit.
All in all, with the leadership of the effervescent Wallapa Rattanachaipipat, NAOS stands not just as a skincare brand, but a beacon of holistic beauty, a maestro of sustainability, and a custodian of global responsibility. It’s living proof that when you care for the world, it becomes undeniably beautiful—a beauty you can feel on the skin and cherish in the heart.
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