Venture into the breathtaking expanses of Norway, known the world over for its gleaming fjords and icy climate. This region, teeming with marine life and historic fishing culture, is turning heads for its globally recognized and remarkably sustainable aquaculture practices. An industry rooted in centuries-old traditions, today it has metamorphosed into a modern symbol of sustainable development, merging advanced technology with marine biology, food safety procedures, and environmental preservation principles.
Dotted across the untamed, open Norwegian seas, fish farms are nestled within clear and icy fjord waters, far from the bustling maritime routes. Salmon, a worldwide favorite for connoisseurs and everyday individuals alike, proliferates in expansive pens. The environment is meticulously controlled and impeccably hygienic, maintaining a ratio of nearly all clear water to a scant 2.5% fish. Minimizing harm to marine life, advanced methods like AI-aided lasers are employed to tackle sea lice, underpinned by digital analytics to spot and track any affected fish. Ensuring high-quality taste, stress levels are kept at a minimum among the fish, with abundant rest periods between farming cycles for environmental conservation. Stringently controlled, a maximum of 750 farms are permitted along Norway’s sprawling 28,953 km long coastline. Prioritizing innovation, fish farmers invest a whopping THB 6 billion annually into exploring new avenues in aquaculture research and development. Thanks to an optimally streamlined supply chain, Norway can make the journey from pen to plate swift and fresh, directly delivering salmon to Suvarnabhumi Airport in Bangkok in under 48 hours, putting Norwegian produce on Thai menus in record time.
In response to a growing worldwide demand for wholesome, high-quality seafood cultivated sustainably, Norwegian seafood producers are leading the way with groundbreaking innovations. From traditional net-pen farming to futuristic ocean farms and sea vessels, strides are being made to elevate the aquaculture sector. As consumers increasingly choose sustainability, many Norwegian companies are leading the pack at the vanguard of the industry. One such enterprise operates a colossal sea vessel, spanning nearly four football fields, and holds the title of being the world’s most expansive floating structure. IoT sensors monitor, analyse, and broadcast real-time data, ensuring quality control and adherence to strict compliance regulations. A tech-infused approach of this magnitude showcases how Norway is expertly navigating the crossover of advanced technology and seafood cultivation. Ensuring a sustainable industry for the generations to come, Norway proves that the seafood industry doesn’t have to compromise environmental conservation.
Yaya – Urassaya Sperbund, a prominent Thai-Norwegian actress and the first-ever seafood ambassador from Norway in Thailand, embarked on a journey to traditional and modern salmon farms in Vesterålen, Norway. As part of ‘The Story from the North’ campaign, Yaya’s trip served to strengthen cultural ties between Thailand and Norway, giving Thais a snapshot of Norway’s coastal lifestyle and profound respect for nature. Experience the exhilarating story of Norway’s tech-savvy and uber-sustainable aquaculture in ‘The Story from the North’. This captivating 2:40-minute video offers an intimate glimpse into the intricate relationship between humans, nature, and sustainability through the lens of Yaya – Urassaya. Watch now.
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