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As the digital dawn unfolds, UOB Thailand finds itself basking in the glow of success, with the innovative mobile banking application, UOB TMRW, sweeping a grand collection of industry honours in 2023. Picture this: it’s November 29, 2023, and the air buzzes with electric news – UOB TMRW has just bagged not one, but multiple illustrious awards, planting its flag as a trailblazer in the realm of digital banking. This year alone, this high-flying app has soared over the competition, scooping up accolades galore, including Best Mobile Banking Application and Most Innovative Digital Bank from the prestigious International Finance Award, alongside other notable mentions such as the Best Customers Insights Initiative and the crown for Excellence in Digital Innovation from none other than the Global Retail Banking Innovation Awards.
Determined to climb new heights, UOB Thailand has its gaze firmly set on expanding its customer horizons and forging deeper, more meaningful connections. Enter UOB TMRW, the mighty app powered by next-gen technology – a maestro orchestrating a symphony of hyper-personalised experiences tailored for every individual that graces its digital doorstep. This isn’t just about banking; it’s about crafting a digital journey that feels as intimate as your favourite barista knowing just how you like your morning brew.
Collaborative ventures with the brightest minds in fintech have supercharged UOB TMRW not just to serve, but to anticipate – using the sharp wit of AI to divine what customers crave before they’ve even thought to ask. As the accolades pile up, they shine a spotlight on features that really set hearts racing, such as:
- Insight Cards: Imagine a world where your banking app knows you better than your closest pals. That’s what UOB TMRW’s Insight Cards are all about. These clever nuggets of personalised wisdom, powered by Personetics’ tasteful AI, dish up bite-sized, pertinent insights every time you log in, all while keeping your unique banking habits and preferences in mind.
- Rewards+: Banking doesn’t have to be a bore, and with UOB’s Rewards+, it’s downright delightful. This cornucopia of cashback, curated deals, and rewards is designed to dazzle, whatever your preferences. The Reward+ gizmo lets customers effortlessly track and redeem their rewards points, turning every transaction into a treasure hunt for perks.
- Chatbot and Livechat: Need a helping hand? UOB TMRW’s digital customer service is a seamless blend of self-service savvy, FAQ knowledge, and warm human assistance. Customers flow from chatting with an astute bot to engaging in a tete-a-tete with a live agent, all within the same slick interface.
Ms Peeruntorn Vannaprasert, the maestra behind UOB Thailand’s Retail Digital stream, shares, “At UOB, our compass has always pointed to the customer. Our digital banking innovations are composed with a laser-focus on the user, striving to deliver experiences as seamless as they are personal. This year’s bounty of awards doesn’t just pat us on the back – it reaffirms our vow to offer banking solutions both secure and groundbreaking, all while keeping pace with our customers’ ever-changing needs. On the horizon, we see UOB TMRW emerging as a symphonic digital platform across ASEAN, harmonizing the customer experience spectrum and welcoming the migration of Citi customers with open arms.”
For the curious, the intrigued, and the eager to dive into this award-winning digital banking experience, visit UOB TMRW at: www.uob.co.th/personal-en/ebank/tmrw/overview.page and watch as banking unfolds tomorrow’s possibilities, today.
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