Siam Paragon, Siam Center, and Siam Discovery are cementing their status as global destinations right in the bustling heart of Bangkok. To stay on top for both Thai and international shoppers, they’ve rolled out a dazzling strategy for the latter half of the year, unveiling new attractions to craft extraordinary experiences and keep the excitement alive. By teaming up with elite brands and beloved stores, they’re satisfying shoppers’ desires and driving robust sales for the famed brands nestled within their malls.
Saruntorn Asaves, First Executive Vice President and Head of the Shopping Center Business Division at Siam Piwat Co., Ltd., proudly announced, “In the first half of 2024, we successfully generated impressive sales for well-known brand stores within our centers, with customer footfall far surpassing expectations. Together, Siam Paragon, Siam Center, and Siam Discovery witnessed over 37 million visitors, and this upward trend is set to continue in the second half of the year.”
In an impressive accolade, Siam Paragon and Siam Center recently snagged the 2024 Travelers’ Choice Award on Tripadvisor. This honor, determined by travelers worldwide, reinforces their standing as world-class shopping havens that win hearts globally.
“We’re all about delivering mind-blowing experiences and constantly creating novelty and excitement,” said Asaves. “Our commitment to ‘extraordinary experience-driven’ goals means we continually attract both Thai and international customers, whether they’re new or returning. Each visit to our malls offers innovative products and activities that perfectly align with our concept of value creation, ensuring every trip here is valuable and memorable.”
The second half of 2024 promises even more excitement as Siam Paragon, Siam Center, and Siam Discovery introduce a slew of new attractions to cater to diverse lifestyles. Siam Paragon continues its reign as a luxury destination, with top-tier luxury brands unveiling new flagship stores set to amaze. Expect jaw-dropping highlights like Dolce&Gabbana’s groundbreaking concept store, the first in Southeast Asia, Gucci’s revamped store boasting a fresh new look, and Casablanca’s premiere shopping space in Thailand.
Moreover, several refurbished stores are ready to make their grand return. Dyson, the premier electrical appliance brand from England, is debuting a flagship store on Siam Paragon’s 2nd floor, showcasing its latest technological marvels. Asia Book is also rolling out a new concept, the first of its kind in Thailand, offering a comprehensive collection for book lovers. Parisian clothing brand Sandro, known for its timeless style, will launch its latest store at Siam Paragon too.
The excitement continues with a special lineup of new stores from renowned brands spanning various categories, enhancing Siam Paragon’s ability to cater to every shopper. Watch out for new women’s boutiques from Prada, a fresh Bulgari store, and new entries from Montblanc, Zara Home, Pasaya, Boonlapo, Nespresso, and a unique concept Loft tailored specifically for Siam Paragon.
Foodies are in for a treat with new dining options galore. KATEI Shabu is set to offer premium Shabu and Yakiniku delights from Japan. And for a unique experience, look forward to the launch of Karun Thai Tea’s flagship store on the 5th floor, introducing a new concept coveted by tourists. Additional tempting treats include Pang Cha by Lukkaithong, Ronnies Macaron, Acai Waikiki, Buddhi Belly, and Hikari.
Siam Center – The Ideaopolis – has wooed the new generation of food lovers with several new dining and dessert spots. Just opened on the 2nd floor in Q2 is Zhang Liang Malatang, famed as “The King of Malatang,” renowned for its legendary Mala soup. BHC Chicken also joins the 2nd-floor lineup, bringing authentic Korean fried chicken made with high-quality oleic sunflower oil. Plus, Sicha Premium Thai Tea is transporting its famous Chatuchak Weekend Market tea experience to the heart of Siam.
Satisfying sweet lovers, After You, a celebrated dessert café renowned for over 15 years, has opened a new branch in Siam Center. Health-conscious shoppers will adore LUGGAW, a fresh fruit shop with the “Fresh, Clean, Safe” concept, meeting a rising demand among locals and tourists alike. Additionally, fashion enthusiasts can look forward to FUNDAO, the limitless leather fashion brand by Thai designer Fundao Baesakul, who recently stunned at Paris Fashion Week 2024.
Creativity and innovation flourish at Siam Center with multiple new stores. C.P.S. COFFEE introduces top-quality coffee beans meticulously roasted for a sublime experience. King Kong Fried Skewer offers delectable Mala grilled skewers, while Victoria’s Secret reopens with a refreshed look and their latest collection. The fashion wave continues with flagship stores from TARMAFIA and allur.store, paired with unique collections at Pop Mart’s pop-up shop.
Siam Discovery: The Exploratorium maintains its role as ‘The Biggest Arena of Lifestyle Experiments.’ Thrilling adventures await, urging visitors to Experiment, Create, and Cultivate without limits. LuLu the Piggy’s first pop-up store in Thailand makes its debut here, delighting art toy enthusiasts until August 31, 2024, on the 1st floor.
Partnering with Babyccino & Co., Siam Discovery introduces exclusive dessert and drink menus inspired by LuLu the Piggy, creating joyous moments on the G floor. This multi-dimensional marketing strategy aims to enchant Lulu fans and elevate the customer experience.
June 2024 witnessed the grand reopening of MUJI at Siam Discovery, unveiling a store redesigned to triple its original size. Located on the 2nd floor with over 1,300 square meters, this store features more than 5,000 lifestyle products, making it a haven for daily necessities and lifestyle-centric shoppers in Bangkok.
New and exciting brands are on the horizon at Siam Discovery, featuring big names in fashion. GANNI, a trending Danish fashion label, will launch its new store, while Finnish lifestyle brand Marimekko expands to offer a wider range. Additional eagerly anticipated openings include EVISU, Moleskine’s first flagship store in Thailand, Lojel’s debut luggage store, and LUXOPTIC’s newest branch.
With an influx of new brands, Siam Paragon, Siam Center, and Siam Discovery aim to create fresh experiences and meet the needs of their primary clientele, including locals and international tourists who crave the latest trends. Their goal is to consistently dazzle visitors, ensuring these shopping centres remain the top choice for all.
Reading this feels like it’s just another commercial, trying to hype up consumerism. Do people really need more luxury brands in their lives?
It’s not just about luxury brands; it’s about providing a world-class shopping experience. These malls are one of the driving forces behind tourism in Bangkok!
But doesn’t this hyper-focus on consumerism detract from local culture and community? There’s so much more to Bangkok than just shopping.
Is it just me, or does this look like we’re moving towards unaffordable experiences for the average Thai?
Not at all! There are plenty of affordable options within these malls. From budget-friendly eats to mid-range fashion, they cater to everyone.
I suppose, but the emphasis seems more on luxury. How many people can afford a $2,000 handbag anyway?
Yes, Jake P.! Locals are already feeling the pinch. The focus should be on making shopping accessible for everyone, not just the elite.
Fantastic news! Siam Paragon is one of my favorite spots. Cannot wait to see the new Dolce&Gabbana store!
I’m super pumped for the new Gucci store too! Always love how they renovate with such elegance.
Absolutely, Shasha! It’s like they’re redefining the shopping experience every time.
While I love new stores, I’m more excited about the food new spots. KATEI Shabu and Karun Thai Tea sound amazing!
The thrill-seeker in me can’t wait to visit ‘The Exploratorium’. That sounds like a blast!
Yes! It’s about time we get more interactive experiences rather than just the usual shopping and dining.
It’s these unique experiences that make these malls stand out globally. It’s not just about shopping; it’s about the entire day’s adventure.
@ThailandFan31, absolutely. It’s places like these that push boundaries and redefine what malls can be.
Honestly, I think this is overkill. Investing so much in malls seems shortsighted given the e-commerce boom.
MUJI tripling its size at Siam Discovery? I’m sold! Always loved their minimalist lifestyle products.
The new line-up of food options is brilliant! Bangkok has always been a foodie haven, and it looks like they’re staying true to that.
Sandro and PASAYA opening new stores in Paragon is great! Love their styles. Can’t wait to visit the new outlets!
While I get the excitement, these malls need to remember to be inclusive and consider the local communities’ needs too.
I agree. Gentrification and over-commercialization can harm local cultures and businesses.
But they do contribute a lot to the local economy and provide jobs too.
True, but balance is key. Catering only to tourists and wealthy locals could alienate many who call Bangkok home.
These updates seem more about catering to tourists rather than addressing the needs of the locals.
After You opening another branch? That café is legendary! I can never get enough of their desserts.
The influx of new international brands is cool, but let’s not forget to support our local Thai brands.
Pang Cha and Ronnies Macaron? Sign me up! I love spots that offer unique dessert experiences.
These constant renovations and new stores really help keep things fresh and exciting. Stagnation is the death of retail!
Interesting! Siam Discovery’s focus on lifestyle and innovation seems like a great way to stay relevant.
BHC Chicken on the 2nd floor of Siam Center is amazing! Korean fried chicken is a massive hit.
Not everyone is impressed with the ‘novelty.’ Seems like over-commercialization to me.
I see your point, but malls need to evolve to attract visitors. It’s a win for everyone.
I get it, Shasha. But let’s not forget the essence of the city amidst all these changes.
Dyson opening a flagship store!? Can’t wait to see what new tech innovations they bring!
Honestly, how many of these over-hyped ‘experiences’ actually stick around for the long term? Seems like a lot of fluff.
Zhang Liang Malatang is the bomb! So happy they’re opening up a new spot.
MUJI’s expansion is great news for eco-friendly and minimalist shoppers!
Exactly! We can’t overlook the benefits of diversity in shopping and dining options.
Are we just becoming a city of endless shopping malls now? What about parks and public spaces?