The Phyathai-Paolo Hospital Group has demonstrated a remarkable commitment to sustainable business practices and social responsibility, recently earning the prestigious Marketing Company of the Year (MCOY) award at the 2024 Asia Marketing Excellence Awards. This accolade, presented by the Asia Marketing Federation (AMF), honors companies that set new benchmarks in marketing excellence across Asia. Notably, Phyathai-Paolo is the first Thai hospital group recommended by the Marketing Association of Thailand (MAT) and competed in Indonesia in May 2024, garnering international recognition and inspiring other organizations in the region.
The Marketing Association of Thailand (MAT) recently celebrated Phyathai-Paolo Hospital Group’s success, with key executives including Marketing Executive Director Mr. Supakorn Phawanna, Corporate Brand Marketing & Public Relations Director Ms. Wanida Setthasawet, and Business Strategy & Special Projects Manager Ms. Supapron Ngerndee, at the helm. The award ceremony, originally held in Thailand, precedes the official presentation by the Asia Marketing Federation (AMF) in the Philippines, slated for October 2024.
Mr. Supakorn Phawanna, Marketing Executive Director, highlighted the group’s leadership in health promotion through cutting-edge medical innovation and robust marketing strategies. In 2023, the Phyathai-Paolo Hospital Group clinched the Gold Award for ‘Strategic Marketing’ with their ‘All You Can Check’ campaign at the MAT Award 2023, underscoring the group’s visionary approach to enhancing patient quality of life. This achievement paved the way for Phyathai-Paolo to represent Thailand at the Asia Marketing Excellence Awards, the highest organizational honor in the region.
The hospital group’s award-winning presentation showcased their strategic marketing and management prowess, underscoring their capacity to foster sustainable growth in the medical industry, embodying the essence of a true Marketing Company of the Year.
“This award epitomizes Phyathai-Paolo Hospital Group’s dedication, vision, core values, and culture, all aligned strategically to support our business objectives,” said Mr. Supakorn. “Our post-COVID-19 transformation involves leveraging technology, such as AI, to enhance patient diagnostics and adapt to emerging trends. From 2021 to 2023, we’ve seen continuous growth, catering to 70% Thai and 30% international patients, particularly from CLMV countries, and we are setting a 10% growth target for this year.”
Ms. Wanida Setthasawet, Corporate Brand Marketing & Public Relations Director, emphasised the group’s success through innovative marketing and their focus on patient empowerment. Leading in holistic healthcare, Phyathai-Paolo prioritizes staff development, and a balanced approach to treatment, prevention, and rehabilitation aimed at improving overall health and life quality.
During the competition, Phyathai-Paolo Hospital Group presented “Healthcare Innovation Making Patient’s Life Possible,” aligning with their mission to lead in innovative marketing and health technology, thereby empowering patients and enhancing healthcare quality throughout the Total Health Journey.
Ms. Wanida highlighted, “The key to our success is our dedicated team, who continually strive for improvement. As our CEO, Mr. Att Thongtang, fosters a ‘People Culture,’ our team is not only highly skilled but also compassionate and proactive in addressing patient needs and improving our services. We believe in ‘there’s no best, only better,’ committing to excel today and innovate for a better tomorrow. This is what we call ‘innovation.’
“Beyond winning the AMF award, the experience revolutionized our perspective, opening new horizons in marketing as we learned from experts across various industries,” she added.
Dr. Somchat Visitchaichan, Vice President and Chief of Learning Architect & Marketing Innovation at MAT, expressed his gratitude for Phyathai-Paolo Hospital Group being honored as the ‘Marketing Company of the Year’ in Asia. This prestigious recognition applauds their exceptional performance in sales, profit, market share, and strategic vision that drives a positive societal impact, setting a new benchmark for health and wellness businesses in the region.
Dr. Somchat further remarked, “Receiving this award not only enhances the healthcare system but also motivates other companies to adopt similar strategies. It’s truly remarkable for a Health & Wellness business to achieve such prominence in the Asian marketing arena, showcasing the vital role of innovation and strategic marketing beyond traditional commercial enterprises.”
The Asia Marketing Federation (AMF), established in 1991, aims to promote marketing professionals and economic growth across Asia. Currently, it includes 18 national marketing organizations from Bangladesh, Cambodia, China, Hong Kong, Indonesia, Japan, Korea, Malaysia, Mongolia, Myanmar, Nepal, Pakistan, Philippines, Singapore, Sri Lanka, Taiwan, Thailand, and Vietnam.
Congrats to Phyathai-Paolo! It’s amazing to see healthcare providers being recognized for their marketing strategies.
Totally! It’s crucial for healthcare to evolve with innovative marketing.
Let’s hope they use these practices to genuinely benefit patients, not just their profits.
I agree. It’s a fine line between marketing for growth and for patient care. Ideally, it’ll be balanced.
Healthcare merging with AI and marketing is the future. What a time to be alive!
As a medical professional, I find it concerning that marketing is taking so much precedence over patient care.
Marketing is necessary to ensure better services and attract talent. It’s not always a bad thing!
It’s not about precedence, it’s about integration. Both can coexist to improve patient outcomes.
This whole award thing is probably just PR fluff. How do we know they’re really making a difference?
Numbers and international recognition can’t all be fake though.
Look at their ‘All You Can Check’ campaign. It’s impressive and has shown real results.
Campaigns can show results, but they don’t always paint the full picture of an organization’s integrity.
It’s inspiring to see a hospital group from Thailand getting such recognition. It sets a great example for the entire region.
Yes! It shows that excellence isn’t limited to Western countries.
Regional success is pivotal. It helps in sharing knowledge and practices across borders.
I’m skeptical about their ‘People Culture’. Sounds more like a corporate buzzword than actual practice.
While that might be true in some cases, I’ve heard good things about their CEO’s approach.
Skepticism is healthy. But sometimes, genuine practices are hidden behind corporate jargon.
Fair point. Actions will speak louder than words in the end.
This will surely motivate other hospitals to adopt better marketing and sustainable practices.
Awards like these can drive real change. Kudos to Phyathai-Paolo for leading the way.
I hope their use of AI in diagnostics doesn’t lead to dehumanizing patient care. Technology can’t replace doctors!
AI is a tool, not a replacement. It should enhance the abilities of doctors, not replace them.
AI can help in diagnostics but the final decision should always be in human hands.
It’s impressive how Phyathai-Paolo attracts international patients. Healthcare is becoming a truly global market.
Winning an award is great, but how is their actual patient care? Any testimonials from real patients?
They have a good reputation online, but firsthand accounts would be very helpful.
Patient testimonials are crucial for understanding the real impact. Hope more come forward.
Another win for sustainability! It’s high time the healthcare sector contributed to environmental causes as well.
Awards should go to those who innovate for society, not just their profit margins.
True, but profits are often necessary to fund further innovation and improvements.
Agreed, as long as they’re reinvested into real progress and not just CEOs’ pockets.
Phyathai-Paolo’s growth trajectory post-COVID is really something to study. Other businesses could learn from them.
Kudos to Phyathai-Paolo, but what’s more important is how they handle everyday operations, patient complaints, etc. Awards can only reflect so much.