Jatuphat Tangkaravakoon, the dynamic Chief Executive Officer of TOA Paint (Thailand) Public Company Limited, has once again proven the company’s mettle by earning the prestigious No.1 Brand Thailand 2024 award. This accolade, voted by Thai consumers across the nation, cements TOA’s dominance in the building paint category for an astounding 12th consecutive year. The honor, which reaffirms the brand’s unwavering market leadership, doesn’t merely reflect consumer trust; it solidifies TOA’s reputation as the top choice for high-quality paint products. Garnering this recognition from a thorough survey conducted by Marketeer Group in partnership with Marketing Move Company Limited — including a diverse sample of 6,000 respondents across various regions — has set a benchmark that marketers and brands aspire to reach. The grand award ceremony, graced by the presence of Permpol Popermhem, the visionary Editor and Founder of Marketeer, took place with much fanfare at the luxurious Siam Kempinski Bangkok.
Beaming with pride, Jatuphat shared, “For over six decades, TOA has been synonymous with quality and trust, consistently rising to the occasion as the number one paint brand in Thailand. This landmark achievement underscores our position as the brand of choice for homeowners, painters, architects, and leading property developers alike. Our relentless pursuit of excellence in product quality and technological innovation allows us to meet consumer demands with unparalleled safety and reliability. At TOA, we ensure that every brushstroke brings joy to homeowners while we steadfastly uphold our commitments to societal and environmental welfare.”
As Jatuphat continued, he highlighted the impressive repertoire of TOA’s flagship products that have driven the company’s market leadership — from the highly celebrated SuperShield and TOA Shield-1 Nano to the versatile 4Seasons collection. He added, “Our innovative range, including TOA Organic Care and TOA AQUA SHIELD, further enhances our portfolio, fueling rapid business expansion. As part of our Total Solution platform, we have diversified into construction chemicals, gypsum boards, tiles, hardware, and other essential construction materials, which provide us with crucial competitive advantages and avenues for growth.”
In a forward-looking statement, Jatuphat emphasized TOA’s commitment to sustainable growth, aligning with ESG (Environmental, Social, and Governance) frameworks and the Green Mission aimed at achieving Net Zero emissions by 2050. “Our aspiration to develop into a sustainable organization is unwavering,” he remarked. “By continually evolving and embracing innovative practices, we aim to create lasting value for both our customers and society at large.”
Wow, 12 years in a row! What an achievement! 👏 TOA Paint must be doing something right to maintain consumer trust like this.
Sure, but let’s not forget they’ve got a near-monopoly. It’s easier to stay on top when you have little real competition.
Even if they dominate the market, consumer trust still matters. People are clearly satisfied with their products.
Agreed. Forget the market dynamics; maintaining quality and innovation for over a decade is impressive in any industry.
TOA Paint is overrated. There are plenty of other brands that offer similar or better quality.
I disagree. I’ve used TOA Paint for years, and it’s superior in durability and finish.
I guess it’s a matter of personal preference, but I’d say they’re just good at marketing.
Maybe it’s both? Great product AND great marketing.
I think Jatuphat’s focus on sustainable growth is the real winner here. Businesses should care about the environment!
Completely agree! The push towards Net Zero emissions by 2050 is commendable.
It’s a nice talking point, but how much of it is actually being implemented, and how much is just corporate greenwashing?
Fair point, but the fact that they’re even addressing it is a step in the right direction.
Can we talk about the innovation in their products? TOA Shield-1 Nano is revolutionary!
As a professional painter, I can vouch for the quality of TOA Paint. It’s reliable and consistent.
Consistent quality is definitely a big deal. Nobody likes surprises in their paint job.
Absolutely! And consistency is what keeps clients happy and loyal.
Jatuphat’s commitment to ESG and the Green Mission is inspiring. More companies should follow suit.
I’m curious about the other construction materials they mentioned. Anyone use their tiles or gypsum boards?
Winning awards is great, but I hope they’re also paying their workers fairly.
There’s no denying their success, but the true test will be if they can maintain it without compromising quality or ethics.
TOA Paint has stood the test of time. Kudos to them!
Right? 60+ years in the industry speaks volumes.
TOA’s total solution platform seems like they’re trying to monopolize the market. Is that really good for consumers?
Consumer choice is essential. I hope other brands get recognized too.
Their SuperShield and 4Seasons collections are fantastic! Used them for my house, and the results were amazing.
Prime example of why local companies matter. 12 years as a market leader is no small feat.
Indeed. Supporting local industries boosts the economy and fosters innovation.
Exactly! Plus, they’re more attuned to local needs and preferences.
I love how they focus on both product quality and social responsibility. It’s a win-win.
True, responsible business practices are just as important as quality products.
Exactly! A company that looks out for people and the planet has my respect.