Fasten your seatbelts because Porsche has just unleashed a showstopper in Thailand! Introducing the all-new Cayenne S E-Hybrid Coupe, an ASEAN-assembled marvel that promises higher specifications and a more tempting price for Thai enthusiasts.
Peter Rohwer, the managing director of Porsche Thailand under the revered AAS Group, acknowledges that despite a global economic downturn, Porsche’s sales in Thailand remain resilient. The iconic German brand’s allure isn’t fading anytime soon, with its steadfast fan base eager for the latest offerings.
Come 2024, Porsche’s success story is set to hit a high gear with the Cayenne S E-Hybrid Coupe, the latest variant exclusively assembled in Malaysia for the vibrant Thai market. This model strikes a harmonious balance between elevated luxury, superior quality, and dynamic performance, all at an attractive price point.
“The Cayenne S E-Hybrid Coupe is the second Cayenne model to be assembled by Porsche Malaysia, following the exclusive Cayenne SUV for Malaysia. This new variant underscores our commitment to the Thai market, which remains a key player in our regional strategy,” shared Rohwer, who boasts the accolade of Bangkok Post’s 2023 CEO of the Year for luxury car distribution.
In a groundbreaking move in 2022, Porsche Asia Pacific and Porsche AG launched their first assembly plant outside of Europe at Inokom in Kulim, Kedah, in partnership with Sime Darby Group. This collaboration has given birth to locally-assembled vehicles destined for Thailand, bringing Porsche closer to its passionate customer base.
“Our decision to collaborate with Sime Darby stems from a strategic vision to bolster our regional presence and serve an important market like Thailand more effectively. We’re dedicated to nurturing and expanding the community of Porsche enthusiasts here, with exciting events like Das Treffen,” Rohwer enthused, reflecting on his 28-year journey with AAS Group.
Thanks to a local content of over 40%, vehicles from the Malaysian plant enjoy duty-free entry into Thailand, making the Cayenne S E-Hybrid Coupe a steal at 6.29 million Baht. And that’s not all – this model boasts a higher level of standard features compared to its European counterpart, ensuring Thai customers get remarkable value for their money.
While it’s possible to order the Cayenne S E-Hybrid Coupe from Germany, the Malaysian-assembled variant promises the same impeccable build quality that Porsche is renowned for, yet at a friendlier price. The first deliveries are set to stun in August.
Under the hood, the Cayenne S E-Hybrid Coupe roars with a turbocharged V6 petrol engine, delivering a breathtaking 353 PS, paired with an innovative electric motor. This duo generates a formidable 519 PS and a whopping maximum torque of 750 Nm. With the Sport Chrono package as standard, the car sprints from 0 to 100 km/h in a mere 4.7 seconds, reaching a top speed of 263 kph.
An 11kW onboard AC charger provides an all-electric range of 88 km, and the 25.9kWh battery charges from 0 to 100% in just 2.2 hours. The Porsche Active Suspension Management (PASM) with its two-chamber, two-valve technology promises stellar on- and off-road performance, complemented by adaptive air suspension for precision driving in all modes.
Style-conscious? The Cayenne S E-Hybrid Coupe comes in three chic body colors: Carrera White, Chromite Black, and Dolomite Silver, tailored to the preferences of Thai customers. Customization is a breeze thanks to a dedicated microsite, https://thcayenne.online, offering options for exterior colors and luxurious interior finishes in black or red/black, along with Tequipment accessories.
A glance at the features reveals the essence of Porsche’s commitment to excellence. The front sports newly designed HD Matrix LED headlights with over 32,000 micro-LED pixels, ensuring dynamic and precise illumination. The standard 20-inch Cayenne S alloy wheels in Vesuvius Grey, alongside optional 21- and 22-inch choices, and the electrically-powered tailgate with kick gesture control add to the convenience.
Inside the cockpit, the multi-function GT Sports steering wheel, Sport Chrono package with Porsche Design analogue clock, and BOSE Surround Sound System envelope you in luxury. Leather upholstery, 14-way powered seats, and a 12.6-inch curved digital driver display combine functionality with flair.
Upgraded tech includes a 12.3-inch infotainment screen and optimized gearshift lever placement for enhanced storage and convenience. Adaptive Cruise Control, ParkAssist with 360-degree Surround View, and Apple CarPlay/Android Auto ensure cutting-edge connectivity and safety.
Porsche Thailand is expanding its network with four current centers: Porsche Centre Bangkok (Vibhavadee), Porsche Centre Pattanakarn, Porsche Studio Siam Paragon, and Porsche Studio Bangkok Iconsiam. Look out for three new additions: Porsche Center Kalpapruek, Porsche Center Bangna, and Porsche Center Pattaya in the near future.
Visit the official site to explore more: https://www.porsche.com/pap/thailand/.
This Cayenne sounds amazing, but isn’t 6.29 million Baht still too expensive for a car in Thailand?
Not really. For a Porsche, especially one with these specs, it’s actually a great deal. Plus, it’s duty-free!
I guess you’re right. It’s just hard to wrap my head around that price tag. But yeah, duty-free does make it more appealing.
People pay for luxury and performance. If you want the best, sometimes you gotta pay the price.
Porsche’s strategy to assemble in Malaysia has really brought the prices down for the Thai market, making luxury more accessible.
I’m curious about the electric range. The 88 km range on this hybrid seems decent, but is it enough for daily commutes in Thai cities?
Absolutely! Most people in cities don’t drive more than 50 km a day anyway. You can easily charge it overnight.
Good point. Anything to help reduce emissions and save on fuel costs is a win in my book.
As long as there are enough charging stations around, that range should be more than enough for daily use.
I love the tech upgrades, especially those HD Matrix LED headlights. Porsche really thought of everything!
Totally! It even has Apple CarPlay and Android Auto. Tech-savvy drivers will find it irresistible.
Right? It’s like driving a computer on wheels. Can’t wait to test it myself.
Does anyone really need a car that does 0 to 100 km/h in 4.7 seconds? Seems excessive.
Why not? It’s not just about need; it’s about the thrill and the engineering. If I can afford it, why limit myself?
Fair enough, I guess, if you’re into that sort of thing. Just seems a bit over the top for daily driving.
Performance enthusiasts exist, and they want the best. This car isn’t just for commuting; it’s for driving.
I’m skeptical about assembling luxury cars outside Europe. Can Malaysia really match the quality of German-built Porsches?
Actually, Porsche has stringent quality control measures in place. No matter where it’s assembled, it’s still Porsche.
I hope so. Reputation is everything, and I’d hate to see it compromised.
The reviews so far have been great. As long as the quality is maintained, does it really matter where it’s built?
Why does Porsche still even bother with petrol engines? They should go fully electric by now!
Hybrid technology is a step towards full electric. Not everyone is ready to make the full transition just yet.
I guess, but we need to speed things up if we want to make a real impact on the environment.
Fully agree, GreenWarrior. Hopefully, Porsche’s commitment to hybrids is just a stepping stone to their all-electric future.
Love the option to customize online. Makes it so much easier to get exactly what you want without dealer hassle.
I’m still amazed they’re offering such a high-spec model here. Europe usually gets all the good stuff first.
Strategic moves like Malaysia assembly are game-changers. They bring luxury within reach of more people, and that’s a smart market move.
Porsche is expanding its centers. With more access points, the service and community experience will only get better.