Porsche is turning the big 5-0, celebrating a landmark anniversary of their iconic 911 Turbo, and how better to commemorate than by toasting with a stylish twist? Announcing an exclusive series of twelve sneaker designs created in collaboration with sportswear maestro Puma, Porsche enthusiasts everywhere are in for a special treat. Each sneaker model is limited to a mere 911 units – a nod to the legendary car’s model number – making them as collectible as they are fashionable. Two of the standout models bear significant historical ties to Porsche’s legacy.
First off, we have the “Turbo No. 1” sneaker, a glamorous tribute based on the 911 Turbo gifted to Louise Piëch for her 70th birthday. This design, boasting a metallic silver exterior, mirrors the iconic red and blue tartan pattern found within the original car’s interior. Then there’s the “Turbo 930,” which honors Dr. Ferry Porsche’s 1976 Turbo with a sleek Oak Green Metallic finish and an inner lining reflecting the vehicle’s green tartan theme. Both models exhibit the finest craftsmanship with full-grain leather for the “Turbo No. 1” and nubuck leather for the “Turbo 930,” ensuring not just style but supreme comfort.
The entire sneaker lineup is a high-octane blend of nostalgia and innovation. Each pair features dynamic vintage turbo lettering, a subtle yet impactful Porsche logo, and a heel section reminiscent of the distinctive “whale fin” rear spoiler and red tail lights. Adding to the unique flair is a tonal Porsche Crest in 3D print on the heel and a removable plaque with 50th-anniversary engraving on the lacing front. These kicks are riding high on Puma’s “Road Rider” sneaker silhouette, bringing motorsport vibes to every step.
But wait, there’s more! Porsche has rolled out ten exclusive market editions, each taking inspiration from a specific Porsche 911 Turbo in selected regions around the globe. From Germany to Japan and the USA to Taiwan, these sneakers are tailored to each market’s distinct heritage, all limited to 911 pieces. Each region flaunts bespoke colorways handpicked from original Porsche palettes of the mid-70s, adding a localized nod to the global celebration.
Set your alarms for 29th August 2024, 9:11 a.m. (CEST) sharp, because that’s when the anniversary editions “Turbo No. 1” and “Turbo 930” drop. Priced at a cool 169 Euro (RRP), these pairs will be available on Porsche’s online shop and at the Porsche Museum Shop in Stuttgart, Germany. Each purchase is adorned with a set of black laces for a personalized spin, and packaged in a sleek black Porsche Puma sports bag with zip and adjustable shoulder strap, underscoring the exclusive nature of this release.
Now, here’s a Thai twist – the limited-edition sneakers are making a splash in a vibrant Polar Blue, celebrating the incredible transformation of the region over the past five decades. This hue of blue signifies loyalty, stability, and progress, mirroring both Porsche’s storied history and Asia Pacific’s dynamic growth.
Porsche Thailand, through its exclusive distributor AAS Group, celebrated the sneaker launch in grand style at Curvistan Bangkok, the ultimate hotspot for Porsche devotees. The event buzzed with the presence of celebrities and trendsetters like Yam Mati-ra, Belle Kemisara, Mind Kanyakorn, Toon Pimpawee, and many more, showcasing the fusion of high fashion and high performance. Attendees were treated to a display of iconic Porsche models, including the 911 Turbo S (992) and the Porsche 930 Turbo Slantnose, taking the center stage.
Thailand’s special-edition “Turbo 50 Years” sneakers in Polar Blue are ultra-rare, with just 911 pairs globally and only 240 pairs allocated locally, offering a treasured piece of Porsche heritage. These stylish kicks are available at Curvistan Bangkok, as well as all Porsche Centres & Studios, proving once again that Porsche knows how to celebrate a legacy in style.
This is just another marketing gimmick to rip off collectors with overpriced sneakers. Who in their right mind would pay 169 Euro for a pair of shoes?
You clearly don’t understand the collector’s market. These are limited edition items tied to a legendary brand. It’s more about owning a piece of history.
Yeah, and they’ll be worth even more in a few years. It’s an investment!
Investment? Please! Most of these ‘collectibles’ end up unsold or forgotten. It’s a waste of money.
Exactly, Markus. This isn’t art or stocks – it’s just shoes with a fancy name slapped on them.
It’s more than just about the shoes. It’s about the craftsmanship and the history associated with Porsche. That’s what makes them special.
The designs sound amazing, especially the Turbo No. 1 with the metallic silver and tartan pattern. I can’t wait to get my hands on a pair!
Good luck with that. Only 911 units? Those will be sold out in minutes.
True. People are going to line up in front of stores for these.
I know! That’s why I’m setting my alarm for the exact release time. Fingers crossed!
Why are they bothering with limited editions? Just make more so everyone who wants a pair can buy one.
Limited editions create hype and exclusivity. If everyone had them, they wouldn’t be special.
If more units were made, the brand could lose its premium feel. Exclusivity is a big part of luxury markets.
What a waste of resources! People should invest in renewable energy or education, not some sneakers.
People can spend their money on what makes them happy. Not everyone wants to be told where to use their earnings.
Diego has a point, though. These luxury brands cater to the wealthy while ignoring global issues.
Thanks, Tony. Priorities should be on making the world better, not flashing a logo on your feet.
I love the idea of market-specific editions. It really adds a personal touch to each region’s collection.
That’s just another way to get people to buy more. Now collectors will want every regional pair.
True, but it also shows appreciation for different cultures. It’s a nod to Porsche’s global presence.
Seriously, why is everyone so hyped up about sneakers? They’re just shoes, folks.
These aren’t just any shoes. They symbolize the heritage and innovation of Porsche. If you’re not a fan, you won’t get it.
You’re right, I don’t get it. But to each their own, I guess.
I think it’s a brilliant business move by both Porsche and Puma. Limited editions create demand, and this collaboration will likely boost both brands’ visibility.
I’m all for cool sneakers, but these seem overpriced for what they are. Definitely not for everyone.
169 Euro for a pair of sneakers is standard these days. Especially for a limited edition. Look at brands like Yeezy or Off-White. Porsche is just following the trend.
Exactly! If people are willing to pay for it, why not?
I get it, but luxury fashion often feels like a ridiculous money grab.
I’ve been a Porsche enthusiast for years, and this sneaker line looks like the perfect way to wear my passion on my feet.
Honestly, the design and story sound appealing, but I’d feel guilty splurging on something like this when there are more important things to spend money on.
I think it’s awesome how they’re considering the local heritage in the designs of the sneakers. Very thoughtful approach.
This is why luxury brands will keep thriving. They know how to create experiences, not just products.
Great, now the rich have a new toy to flaunt. Meanwhile, everyday folks struggle to make ends meet.
True, but luxury has always been for those who can afford it. It’s not meant to be accessible to everyone.
Yet another example of how wealth inequality is so visible in our consumer culture.