Thailand recently unveiled the groundbreaking, all-electric Macan 4 and Macan Turbo, treating an exclusive audience to a private preview at the Museum of Contemporary Art (MOCA) Bangkok. The evening was an extravagant fusion of art, fashion, and music, creating a perfect stage to showcase Porsche’s latest electric sports SUV. As guests mingled, they found themselves enveloped in a world teeming with luxury and sophistication.
Porsche Thailand left no stone unturned, orchestrating a mesmerizing performance that featured an enchanting opera and a chic fashion show, both mirroring the new Macan’s theme, “Keep Your Essence.” The climax of the event was marked by the appearance of Chris Horwang, who personified the theme with her impeccable style and elegance.
“The new all-electric Macan combines electrifying performance with Porsche’s iconic design language. Following in the footsteps of the Taycan – our first all-electric sports car – the new Macan epitomizes our passion for innovation while remaining quintessentially Porsche. In line with this, we encourage the Porsche community in Thailand to keep their essence and celebrate their unique identity,” remarked Mr. Peter Rohwer, Managing Director of Porsche Thailand.
First introduced in Singapore at its World Premiere in January 2024, the new Macan 4 and Macan Turbo are designed for all-terrain E-Performance paired with high day-to-day usability. Offering sports car-like performance, these models boast high-performance fast charging up to 270 kW and an impressive range of up to 613 km in WLTP ratings.
Porsche employs the latest generation of permanently-excited PSM electric motors on both the front and rear axles, ensuring top-notch efficiency and consistent power output. The figures speak volumes: with Launch Control, the Macan 4 delivers up to 300 kW (408 PS) of overboost power and a maximum torque of 650 Nm. The vehicle accelerates from 0 to 100 km/h in just 5.2 seconds, reaching a top speed of 220 km/h.
For those who crave even more power, the Macan Turbo maxes out at 470 kW (639 PS) with a staggering torque of 1,130 Nm, ensuring unmatched driving performance. It takes a mere 3.3 seconds for the Macan Turbo to sprint from 0 to 100 km/h, cruising to a top speed of 260 km/h.
Porsche enthusiasts can now configure their dream Macan using the Porsche Car Configurator. Prices start at 5.39 million THB for the Macan 4 and 7.79 million THB for the Macan Turbo.
From August 9th to September 30th, Porsche Thailand invites everyone to experience the new all-electric Macan at AAS House, located on the 2nd floor of the EM Innovation Zone, EMSPHERE.
Special offers for customers who book their new Porsche Macan at the event include:
- Special price charging cards, offering up to 850 kWh per year for 3 years
- A 2-year unlimited mileage vehicle warranty, with an option to purchase an extended warranty package for up to 15 years
- Exclusive premium items from Porsche, such as a handbag and a Porsche Martini Racing umbrella
- Exclusive privileges from EMSPHERE, including a free parking card for 1 year with a minimum spend of 200,000 THB and a Platinum M Card with a minimum spend of 1.5 million THB
Don’t miss your chance to own the new Porsche Macan and take advantage of these numerous benefits by September 30th.
Wow, those specs are incredible! Porsche is really pushing the boundaries with electric vehicles.
Agreed! But are they really worth the high price? Over 7 million THB seems excessive to me.
Definitely! You’re paying for the brand and the performance. It’s a status symbol as much as a car.
Good point, Sophia. But keep in mind you’re also paying for cutting-edge tech and the reliability of a brand like Porsche.
What about the environmental impact? Even electric cars have a significant carbon footprint when you consider battery production.
Chris Horwang being there is such a big deal! She definitely adds a touch of elegance to the whole event.
Celebrities are overrated. They distract from the actual innovations of the car.
Maybe, but they do draw attention which helps in promoting the car. Marketing genius, if you ask me.
I don’t get why everyone is so excited. Most people can’t afford these cars. Porsche should work on making more affordable models.
It’s more than just a car; the whole event seems like an art piece. The blending of art, fashion, and tech is pretty groundbreaking.
It’s all just marketing fluff. The car industry is renowned for gimmicks. Show me the road performance.
Gimmicks or not, it’s a smart way to attract attention and differentiate themselves from the competition.
Those acceleration stats are insane! 3.3 seconds for 0 to 100 km/h? Sign me up!
I love the move to electric vehicles. Hopefully, this means fewer emissions in the long run.
Electric isn’t as green as you think. Mining for battery materials is causing lots of environmental damage.
True, but it’s still a step in the right direction. We need to improve those processes rather than abandoning electric altogether.
Porsche configurator makes it so easy to customize. I could spend hours on it!
Smart move by Porsche to include special offers like those charging cards and warranties. Really increases the value proposition.
All this is great, but what’s the real-world range? 613 km sounds a bit too optimistic.
Fashion shows and cars? Porsche is trying too hard to be trendy. Just focus on making great cars!
Combining different elements like art and fashion makes the launch more of a cultural event. It’s innovative marketing.
Cultural event or not, at the end of the day, it’s the car that people are buying.
Fantastic event! Wish I could’ve been there. Anyone know if there’s going to be another similar event?
I’m curious how these electric motors compare to traditional engines in terms of performance and longevity.
I think luxury electric cars are the future. Porsche seems to be leading the way.
Porsche always nails it with their designs. The new Macan is stunning!
Encouraging the community to keep their essence is a smart move by Porsche. It’s all about identity in today’s market.
It’s more about creating a sense of exclusivity and loyalty amongst their customers. Smart, but manipulative.
Marketing is always a bit manipulative, but at least it’s encouraging positive identity.
I think it’s great Porsche is stepping into electric vehicles, but it’d be even better if they offered more affordable models.
Can’t wait to see these on the streets! They sound amazing.
Those torque numbers are out of this world! Porsche really knows how to engineer powerful vehicles.
Agreed! But can the average driver actually handle that much power safely?
That’s a valid concern. Hopefully, Porsche has also enhanced the safety features accordingly.
What an amazing event! Porsche truly knows how to create an experience, not just a car.
I wonder how the charging infrastructure is in Thailand. Can you even use an electric car efficiently there?
It’s improving but still has some way to go. Porsche including charging cards is a good step though.
That’s good to hear. Hope it keeps getting better.