The venerable Nishitetsu Group, famously known as The Nishi-Nippon Railroad Company, Ltd., celebrated a significant milestone on the 9th of September, 2024, by inaugurating its first ‘CROOM’ brand hotel outside Japan—Nishitetsu Hotel Croom Bangkok Silom. Nestled in the frenetic heart of the Silom area, one of Bangkok’s premier business districts, this venture marks the group’s second foray into the city’s hospitality scene, building on the success of the Solaria Nishitetsu Hotel Bangkok, which opened its doors in 2020.
Based in Fukuoka, Nishitetsu Group is distinguished as one of Japan’s ‘Big 16’ private railroad companies. Beyond its well-paved tracks, this diversified conglomerate spreads its wings across a multitude of sectors, operating buses, supermarkets, real estate ventures, travel agencies, and extending its influence to hotel management, logistics, and distribution services on a global scale. The strategic placement of the new Silom hotel, conveniently near the MRT (Subway) and BTS (Skytrain), positions guests at the nexus of business and tourism, ensuring seamless transit to key urban hotspots.
Nishitetsu Hotel Croom Bangkok Silom boasts a collection of 172 meticulously designed rooms, spanning six distinct room types to suit the varied needs of both business and leisure travellers. Guests can choose from double-bedded and twin-bedded accommodations, some of which are outfitted with personal kitchens, washing machines, and designated workspaces, making it an ideal choice for longer stays. The attentive and dedicated hotel staff are committed to providing a bespoke experience, ensuring every guest feels at home.
The culinary delights served at the hotel’s breakfast restaurant on the B1 floor are a homage to a fusion of cultures. The buffet table is laden with an enticing array of Japanese, Western, and Thai dishes, with Thai-style curry being a crowd favorite. Notably, guests can savor specialties from Fukuoka, the birthplace of the Nishitetsu Group, such as the savory Tonkotsu noodles, the flavor-packed Mentaiko, and the hearty Chikuzen-ni. Additionally, the restaurant space doubles as a co-working haven, and for events and meetings, a room equipped with a 55-inch monitor is available to facilitate seminars and gatherings.
The buzz around the newest CROOM hotel is palpable, with reservations opening at 14:00 on the 16th of August. To sweeten the deal, a limited-time opening offer is accessible via the official website https://nnr-h.com/croom/bangkoksilom/. Demonstrating their burgeoning ambitions, the Nishitetsu Group is set to further expand the ‘CROOM’ brand, continuously reinforcing their global presence by rolling out new hotels both in Japan and internationally, catering to an ever-growing clientèle seeking comfort, convenience, and exceptional hospitality.
It’s exciting to see more Japanese hospitality brands establishing their presence abroad! Hopefully, the same quality and service standards are upheld.
Yeah, but I find it surprising that they’d want to expand in such a competitive area like Silom.
Competition can actually be a good thing though. It keeps everyone on their toes and often leads to better services for customers.
Exactly, Anna. Plus, Nishitetsu is known for its thorough market research. I’m sure they wouldn’t have expanded here without a solid plan.
I stayed at their Solaria Nishitetsu Hotel last year. If CROOM is anything like that, it’s going to be a hit.
I hope they maintain reasonable pricing. These branded hotels often come with a hefty price tag for average service.
The Solaria wasn’t cheap, but the experience was worth it. You get what you pay for.
Cultural fusion in cuisine sounds intriguing, but isn’t it just a marketing gimmick to attract more guests?
Bangkok’s already flooded with hotels. Do we really need another one?
But this one is different! It offers long-stay amenities like kitchens and washing machines. Perfect for travelers who need more than just a room.
Exactly, Steve. The market dictates what’s needed. If there’s demand for more hotels, especially ones offering something unique, why not?
Sure, Sarah, but how many ‘unique’ hotels can one city sustain?
Steve, Bangkok is a huge city with tons of tourists year-round. There’s always room for more hotels if they offer something new.
Point taken, but let’s see how long they can keep that ‘unique’ selling point before blending in with the rest.
I love the idea of having a designated workspace in my room. Perfect for digital nomads!
Absolutely, Jennifer! The co-working trend is growing, and hotels need to keep up with it.
Props to Nishitetsu for tapping into the long-stay market. The personal kitchens and washing machines are game-changers for regular travelers.
A breakfast buffet with Japanese, Western, and Thai dishes sounds like a dream! Definitely checking this place out!
Tonkotsu noodles for breakfast? Sign me up!
Right? And the Mentaiko sounds delicious too.
Fukuoka specialties in Bangkok? That’s a must-try. How authentic do you think they’ll be?
I wish their reservation system was more user-friendly. Had a hard time booking a room last time.
Same here, Elaine. But the hotel itself is worth the hassle. Hoping they improve it this time around.
Why are Japanese companies investing outside their country? This just takes away jobs and opportunities from local Thai businesses.
Do these rooms have soundproofing? Silom can be pretty noisy, and that’d be a dealbreaker for me.
Good point, Sammy. Hotel noise levels can make or break your stay. Hope they considered that.
Does anyone know if they have fitness facilities? That’s a make-or-break for my bookings.
I read somewhere they do. Might want to double-check though.
Prestigious companies like Nishitetsu expanding outside Japan is a significant cultural exchange. We should welcome that!
Are they offering any promotions for the opening? Looking for a good deal.