With over three decades of experience in hospitality and culinary arts education, Dusit Thani College (DTC) stands as Thailand’s first and largest institute specifically dedicated to the field. Renowned for its Bachelor’s programmes, DTC has also been offering short course Public Programmes in culinary arts and hospitality management for the past decade. However, these offerings have been exclusively in Thai—until now.
Thanks to a stellar partnership with the world’s premier international hospitality sales and marketing association, HSMAI, and the HSMAI Academy, Dusit Thani College is set to bring HSMAI’s globally recognised onsite and online courses to the Thai market. This groundbreaking collaboration will open doors to HSMAI’s entire suite of online programmes, facilitate HSMAI-led live training sessions, and nurture valuable connections between HSMAI and Thai hotels. In essence, this alliance aims to elevate the Thai hospitality sector to international standards of knowledge and expertise.
The HSMAI Academy is the crown jewel of hospitality education, offering an exhaustive range of courses in sales, marketing, revenue management, and leadership through various versatile platforms such as online learning experiences, face-to-face workshops, certifications, and qualifications. Tailored for individuals involved in hotel sales, marketing, and revenue management, HSMAI’s courses are crafted to serve everyone from novices to seasoned professionals.
The initial step in this partnership was the launch of a specialised HSMAI hub on the Dusit Thani College website. From this centralized online platform, users can explore the range of HSMAI’s online courses and enrol in programmes that are now globally accessible and affordably priced. Some of the standout courses include:
- Restaurant and Revenue Management
- How to Read an STR Report
- Introduction to Revenue Management
- Introduction to Digital Marketing
Additionally, certificates are available for specific courses in Digital Marketing and Revenue Management.
Stepping it up, the second phase involves co-hosting live training sessions and events. Mark your calendars for the 14th and 15th of October, because HSMAI, Dusit Thani College, and Dusit Princess Srinakarin Hotel will be offering live courses on:
- How to Create Marketing Content
- Optimising Profit from Your Restaurant
- Building Your Hotel Sales Strategy for 2025
These courses will be conducted in English right in the heart of Bangkok and will feature lectures by international experts from the HSMAI trainer’s network.
“HSMAI leads the world in providing hospitality sales and marketing knowledge, and partnering with Dusit Thani College presents an unparalleled opportunity to bring this expertise to the Thai hospitality industry,” said John Lohr, Executive Director of External Affairs at Dusit Thani College. “This collaboration stands to benefit professionals immensely, equipping them to meet and exceed global industry benchmark standards.”
“We’re thrilled to team up with Dusit Thani College to expand our presence in Thailand,” added Jackie Douglas, President of HSMAI APAC and Chair of the HSMAI Academy. “By offering commercial courses in English, we respond to the growing demand for upskilling and cross-skilling within Thai hotel leaders. This partnership will provide the tools hospitality professionals need to boost their performance and drive impressive ROI for the industry.”
Founded in the United States in 1927, HSMAI has over 6,000 members across 35 countries. Dusit Thani College, proudly owned by Dusit International, boasts a rich history of over 30 years in hospitality education, and its alumni network exceeds 10,000.
For more insights into Dusit Thani College and HSMAI’s exciting partnership and programmes, please reach out to Mr. John Lohr, Executive Director of External Affairs at Dusit Thani College, via email at [email protected].
This partnership sounds fantastic for the Thai hospitality industry! Providing global-level education could really elevate the standards.
Sure, but will it really make a difference? Or is it just another marketing ploy?
I think it depends on the implementation. If the courses are as good as they claim, it could be transformational.
I’ve taken HSMAI courses before, and they’re top-notch. If properly integrated, it could be great for Thai professionals.
I’m particularly excited about the culinary management courses. Quality teaching can improve restaurant standards across Thailand.
It’s commendable that they’re offering courses in English too. Being bilingual opens international opportunities.
True, but how accessible are these courses financially for an average Thai worker?
Good point, Maria. It remains to be seen how affordable they will be.
Maybe they’ll offer scholarships or financial aid. That would help make it more inclusive.
The live sessions with international experts are so exciting! But why are they only in Bangkok?
Hosting them centrally in Bangkok makes sense for maximum reach. Plus, it’s the hub of Thai hospitality.
I see your point, but regional workshops could help include more people who can’t travel to Bangkok.
I’m skeptical about the ‘affordable pricing’ claim. These international courses usually come with a hefty price tag.
Well, knowledge isn’t cheap. But investing in education usually pays off in the long run.
True, but when people are struggling financially, it’s easier said than done.
Maybe companies will sponsor employees to take these courses. That could offset costs.
I would be interested to know if the course content is adapted to the Thai market or if it’s just a generic copy-paste from their global programs.
That’s a good point. Tailoring the content to local markets could make a huge difference in its effectiveness.
Absolutely. Contextual understanding is key when applying these strategies.
This is exciting news for the tourism sector in Thailand! I hope it leads to more sustainable tourism practices.
Sustainable tourism is crucial, but will it be included in the curriculum? They should focus on this.
Given HSMAI’s comprehensive approach, I hope they do include sustainability modules.
I’ve heard of HSMAI, and their courses are highly respected. Dusit Thani College must be thrilled about this collaboration.
Does anyone know if these courses will be available online for those who can’t attend in person?
The article states they will provide both onsite and online courses, so that should cover everyone.
Thanks, Roger. That’s great news!
Seems like a win-win for both institutions. I wonder if similar partnerships are common in other countries?
As an alumni of Dusit Thani College, I can say this is a great move. It adds more credibility to their programs.
The partnership is impressive but will it actually help improve service quality on the ground?
This could bridge the gap between Thai hospitality workers and international standards. Exciting times ahead!