Press "Enter" to skip to content

Dusit Thani College and HSMAI Partner to Elevate Thai Hospitality Education in 2024

Order Cannabis Online Order Cannabis Online

With over three decades of experience in hospitality and culinary arts education, Dusit Thani College (DTC) stands as Thailand’s first and largest institute specifically dedicated to the field. Renowned for its Bachelor’s programmes, DTC has also been offering short course Public Programmes in culinary arts and hospitality management for the past decade. However, these offerings have been exclusively in Thai—until now.

Thanks to a stellar partnership with the world’s premier international hospitality sales and marketing association, HSMAI, and the HSMAI Academy, Dusit Thani College is set to bring HSMAI’s globally recognised onsite and online courses to the Thai market. This groundbreaking collaboration will open doors to HSMAI’s entire suite of online programmes, facilitate HSMAI-led live training sessions, and nurture valuable connections between HSMAI and Thai hotels. In essence, this alliance aims to elevate the Thai hospitality sector to international standards of knowledge and expertise.

The HSMAI Academy is the crown jewel of hospitality education, offering an exhaustive range of courses in sales, marketing, revenue management, and leadership through various versatile platforms such as online learning experiences, face-to-face workshops, certifications, and qualifications. Tailored for individuals involved in hotel sales, marketing, and revenue management, HSMAI’s courses are crafted to serve everyone from novices to seasoned professionals.

The initial step in this partnership was the launch of a specialised HSMAI hub on the Dusit Thani College website. From this centralized online platform, users can explore the range of HSMAI’s online courses and enrol in programmes that are now globally accessible and affordably priced. Some of the standout courses include:

  • Restaurant and Revenue Management
  • How to Read an STR Report
  • Introduction to Revenue Management
  • Introduction to Digital Marketing

Additionally, certificates are available for specific courses in Digital Marketing and Revenue Management.

Stepping it up, the second phase involves co-hosting live training sessions and events. Mark your calendars for the 14th and 15th of October, because HSMAI, Dusit Thani College, and Dusit Princess Srinakarin Hotel will be offering live courses on:

  • How to Create Marketing Content
  • Optimising Profit from Your Restaurant
  • Building Your Hotel Sales Strategy for 2025

These courses will be conducted in English right in the heart of Bangkok and will feature lectures by international experts from the HSMAI trainer’s network.

“HSMAI leads the world in providing hospitality sales and marketing knowledge, and partnering with Dusit Thani College presents an unparalleled opportunity to bring this expertise to the Thai hospitality industry,” said John Lohr, Executive Director of External Affairs at Dusit Thani College. “This collaboration stands to benefit professionals immensely, equipping them to meet and exceed global industry benchmark standards.”

“We’re thrilled to team up with Dusit Thani College to expand our presence in Thailand,” added Jackie Douglas, President of HSMAI APAC and Chair of the HSMAI Academy. “By offering commercial courses in English, we respond to the growing demand for upskilling and cross-skilling within Thai hotel leaders. This partnership will provide the tools hospitality professionals need to boost their performance and drive impressive ROI for the industry.”

Founded in the United States in 1927, HSMAI has over 6,000 members across 35 countries. Dusit Thani College, proudly owned by Dusit International, boasts a rich history of over 30 years in hospitality education, and its alumni network exceeds 10,000.

For more insights into Dusit Thani College and HSMAI’s exciting partnership and programmes, please reach out to Mr. John Lohr, Executive Director of External Affairs at Dusit Thani College, via email at [email protected].

33 Comments

  1. AnnaB September 25, 2024

    This partnership sounds fantastic for the Thai hospitality industry! Providing global-level education could really elevate the standards.

    • XanderJ September 25, 2024

      Sure, but will it really make a difference? Or is it just another marketing ploy?

      • AnnaB September 25, 2024

        I think it depends on the implementation. If the courses are as good as they claim, it could be transformational.

      • Sara Kim September 25, 2024

        I’ve taken HSMAI courses before, and they’re top-notch. If properly integrated, it could be great for Thai professionals.

    • GourmetGal September 25, 2024

      I’m particularly excited about the culinary management courses. Quality teaching can improve restaurant standards across Thailand.

  2. Andy T September 25, 2024

    It’s commendable that they’re offering courses in English too. Being bilingual opens international opportunities.

    • Maria September 25, 2024

      True, but how accessible are these courses financially for an average Thai worker?

      • Andy T September 25, 2024

        Good point, Maria. It remains to be seen how affordable they will be.

      • Ramesh September 25, 2024

        Maybe they’ll offer scholarships or financial aid. That would help make it more inclusive.

  3. Foodie29 September 25, 2024

    The live sessions with international experts are so exciting! But why are they only in Bangkok?

    • Manu September 25, 2024

      Hosting them centrally in Bangkok makes sense for maximum reach. Plus, it’s the hub of Thai hospitality.

      • Foodie29 September 25, 2024

        I see your point, but regional workshops could help include more people who can’t travel to Bangkok.

    • Jackie Douglas September 27, 2024

      We are also running some live classes in Phuket. Hope to share the love around.

  4. MarkJ September 25, 2024

    I’m skeptical about the ‘affordable pricing’ claim. These international courses usually come with a hefty price tag.

    • LindaD September 25, 2024

      Well, knowledge isn’t cheap. But investing in education usually pays off in the long run.

      • MarkJ September 25, 2024

        True, but when people are struggling financially, it’s easier said than done.

      • JoeyS September 25, 2024

        Maybe companies will sponsor employees to take these courses. That could offset costs.

  5. Gamon September 25, 2024

    I would be interested to know if the course content is adapted to the Thai market or if it’s just a generic copy-paste from their global programs.

    • Ali September 25, 2024

      That’s a good point. Tailoring the content to local markets could make a huge difference in its effectiveness.

      • Gamon September 25, 2024

        Absolutely. Contextual understanding is key when applying these strategies.

  6. Heather M September 25, 2024

    This is exciting news for the tourism sector in Thailand! I hope it leads to more sustainable tourism practices.

    • Tommy September 25, 2024

      Sustainable tourism is crucial, but will it be included in the curriculum? They should focus on this.

    • Heather M September 25, 2024

      Given HSMAI’s comprehensive approach, I hope they do include sustainability modules.

      • Jackie Douglas September 27, 2024

        We are working on sustainability with another association who has the expertise in this area.

  7. Lily P September 25, 2024

    I’ve heard of HSMAI, and their courses are highly respected. Dusit Thani College must be thrilled about this collaboration.

  8. Questioneer September 25, 2024

    Does anyone know if these courses will be available online for those who can’t attend in person?

    • Roger N September 25, 2024

      The article states they will provide both onsite and online courses, so that should cover everyone.

    • Questioneer September 25, 2024

      Thanks, Roger. That’s great news!

  9. TimL September 25, 2024

    Seems like a win-win for both institutions. I wonder if similar partnerships are common in other countries?

  10. Julie B September 25, 2024

    As an alumni of Dusit Thani College, I can say this is a great move. It adds more credibility to their programs.

  11. GlobalResorts September 25, 2024

    The partnership is impressive but will it actually help improve service quality on the ground?

  12. Queenie N September 25, 2024

    This could bridge the gap between Thai hospitality workers and international standards. Exciting times ahead!

  13. Order Cannabis Online Order Cannabis Online

Leave a Reply

Your email address will not be published. Required fields are marked *

More from ThailandMore posts in Thailand »