With its vibrant multitude of over 50 locations and a remarkable decade-long journey, BEAUTRIUM stands as a beacon in the multiverse of beauty stores. Known for breathing new life into its brand, BEAUTRIUM carries the torch of an inviting concept: “A cosmetics store, a companion of all beauty.” Their message is as clear as the sparkling waters of the Andaman Sea—everybody is welcome to explore a kaleidoscope of cosmetics, from the crème de la crème of luxury to the charming calls of budget-friendly options, all nestled across Thailand’s vibrant landscape.
The mastermind at the helm, Mr. Jirawut Rojratanawalee, CEO of BEAUTRIUM Co., Ltd., passionately shares, “Over the past 13 exhilarating years, BEAUTRIUM has bloomed brightly, much like the lotus flower in full sun, reflecting an astounding average growth rate of 77% in the early months of 2024 compared to the same spell in 2023.” This robust expansion is an ode to their dynamic strategy, one that has them spreading their wings to touch every corner and cranny of Thailand by 2027. Their mantra is clear: let the needs of each region harmoniously guide their product selection, ensuring customers feel at home with customized assortments. To further bolster this growth, BEAUTRIUM has quadrupled its warehouse space—a bold endeavor supporting their luminous vision, and aiding their brand compatriots to thrive with vigor.
Echoing these ambitions, Chief Marketing Officer Mr. Atiroj Rojratanawalee shines light on BEAUTRIUM’s triumphant expansion, largely due to their ability to uncover customer aspirations and offer enticing prices wrapped in a delightful shopping ambiance. This allure has woven a vibrant tapestry of loyal customers, with a remarkable retention hike to 53% since 2023. Through a labyrinth of streamlined sales avenues, from the chic Beautrium App to a robust online presence, they’ve carved out a niche that gently cradles the customer journey every step of the way. With innovations like Grabmart ensuring speedy deliveries and a rewarding membership system, they cater to the cosmopolitan desires of the modern shopper.
In celebration of its 13th year, BEAUTRIUM rolls out a picturesque film inviting everyone to join the dance of beauty under the slogan “BEAUTY COMPANION: Friends for all Beauty.” This film seeks not to conform, but to celebrate individuality, creating an environment where, much like a quaint Thai market, the joy of discovery reigns supreme. Here, cosmopolis amalgams of Thai, Korean, Japanese, European, and American aesthetics await, boasting over 5,000 brands and a staggering 100,000 items, all converging at sweetly sane prices.
“We are evolving from being a mere retailer into a Beauty Companion, a friend entwined with the journey of personal expression,” Mr. Atiroj articulates with palpable passion. “BEAUTRIUM exists to foster confidence and exploration, believing every individual carries their unique brilliance into the world.” Through every corner of life’s stage, BEAUTRIUM seeks to be the unwavering friend, encouraging the theatrical flourish of beauty.
To commemorate their spectacular journey and express heartfelt gratitude to loyal patrons and partners, BEAUTRIUM is orchestrating a grandiose 13th-anniversary bash that will embrace the bustling Siam Square. Festivities will unfold with lavish entertainment and exclusive treats from reputable names such as Kathy, Chaonang, Joji, among others. This regal fest, carpeting the streets with joy on 8th October, will feature illustrious presentations from beloved stars and celebrities like the resplendent Kratae R-Siam, the charming Prang Kannarun, and the effervescent Sky Wongravee, alongside a starry choir of boy bands ATLAS and DICE, and the girl-groups EMPRESS and PRETZELLE.
As a cherry atop this celebratory sundae, BEAUTRIUM is rolling out delightful offers throughout the month, slashing prices by up to 70%, with whimsically priced delights starting at just 13 baht. Perks abound, such as the coveted chance to earn over 1,000,000 loyalty points and participate in enthralling activities like the BEAUTRIUM Top Fans contest, boasting a year’s plush haul of free cosmetics worth over 150,000 baht from 2nd October to 10th November 2024.
Stay in the loop with all things BEAUTRIUM and join the symphony of beauty! Follow them on Facebook, catch their whimsical clips on TikTok, enjoy aesthetic delights on Instagram, sing along on X, or explore further on their Website.
BEAUTRIUM is really setting a high bar for other beauty retailers with their expansion and customer-focused strategies! A 77% growth rate is just phenomenal!
It’s impressive, but I wonder if their growth is sustainable in the long term. These numbers can be misleading sometimes.
I see your point, Sue. It could be a bubble if they’re not cautious. But their customer retention rate suggests they’re doing something right.
I hope they consider sustainability in their expansion. The cosmetics industry can be so wasteful!
This is just another corporate stunt to grab more money. All those celebrities and discounts are a ploy to cover their overpriced products.
Well, the discounts make it accessible for more people, which can be a good thing. Not everyone can afford high-end products regularly.
But do you really need 100,000 different items? It’s overwhelming and feels wasteful. They should focus on quality, not quantity.
I’m looking forward to the celebratory event! Meeting stars and grabbing some deals sounds like a win-win!
WOW! Up to 70% off beauty products? I’m stocking up for sure. Hope they ship abroad.
You might want to take a trip to Thailand! The stores are amazing in person.
BEAUTRIUM seems to have a lot of marketing gimmicks. Bigger space doesn’t always mean better service.
More room for more brands means more choice for us consumers. I love discovering new things, so I’m all for it!
But do you really think this leads to true brand discovery or just a clutter of unnecessary options?
If you don’t explore, how do you know what you’re missing? Variety is the spice of life!
Am I the only one who thinks that having so many options and brands all at once just dilutes the value of what’s offered?
It can be overwhelming, but if you’re specific about what you need, it’s not too bad.
Their approach of customizing assortments per region is brilliant. Local preferences vary, and this can build strong local ties!
Are there any eco-friendly options in this 100,000-item clutter? Or is it just shiny plastic packaging everywhere? 🥴
I might check out some of these exclusive deals. But they better not run out of stock quickly!
You should hurry! From my experience, their sales are pretty popular.
Is BEAUTRIUM planning to expand outside of Thailand? Their model seems like it could thrive internationally.
That would be great! We could use more options here.
We’re focused on mastering our Thai market first but who knows what the future holds!
What I find interesting is how they are adapting technology with the Beautrium App and other tools. Modern retailing needs to integrate tech better.
Technology is changing everything, and for stores, apps make a big difference in how people shop nowadays.
Excited for the entertainment at the event! Those boy bands and girl groups sound fantastic.
It’s a smart move to pull in younger crowds. They know how to market fun!
Why do people always talk about the discounts? Shouldn’t we focus more on the quality of these products instead?
Because price matters to consumers, especially for beauty products that get used up quickly.