Picture yourself stepping into a fragrant paradise, where each scent whispers a story and every aroma becomes an unforgettable memory. Yes, it’s that time of year once more— BEAUTRIUM House of Perfume – Scent of Love is making its grand return, and fragrance aficionados couldn’t be more thrilled! From February 10-16, 2025, CentralWorld Shopping Center’s 1st Floor BEACON 2 Zone will be transformed into a dizzying haven of scents, bursting with extraordinary fragrances, exclusive releases, and deals so tempting they’ll make your head spin.
An Exciting New Chapter for Perfume Lovers
If you’re one to chase the latest fragrance waves, prepare yourself for a sensory overload. This year’s gathering offers first glimpses of cutting-edge trends and debut collections gracing Thai shores.
ESCADA, the quintessential German provocateur, invites you into its whimsical world with the limited-edition ESCADA Candy Love EDT. Picture a heart-shaped bottle that bursts with a sweet, addictive aroma. Then there’s KEYTH, the Korean sensation renowned for its avant-garde, gender-defying scents. Their Eau De Toilette Collection beckons with six tantalizing fragrances that promise to reflect every conceivable mood.
Alongside these new delights, you’ll luxuriate in familiar favorites from elite names like Yves Saint Laurent, Armani, Burberry, Gucci, and Marc Jacobs, each offering a fragrant tête-à-tête.
Discover Extraordinary Niche Fragrance Highlights
For those who clamor for olfactory rarities, BEAUTRIUM unfurls a treasure trove of niche wonders. Picture TERS, shimmering perfumes designed to grace both hair and body, and CHI, artisans of indie scents crafted from nature’s most extraordinary secrets. AFTER BLOW seduces with minimalist scents that promise a whisper of elegance, while HUXLEY presents organic symphonies rich in sophistication.
Exploring the Scent of Love Themes
Amidst this fragrance wonderland, four thematic realms beckon, each designed to suit varied personalities and moments:
- Scent of Breeze – Revel in fresh, invigorating notes of citrus, fruits, and the ocean, with offerings like the crisp Davidoff Cool Water and the vibrant Versace Eros Energy.
- Scent of Bloom – Immerse yourself in sweet, flower-infused elegance with gems like Burberry Goddess Intense and the charming Escada Candy Love.
- Scent of Ember – Envelop yourself in warm, luxurious aromas, from woody notes to rich ambers, with perfumes like Narciso Rodriguez All of Me Intense, and the heady YSL Y EDP.
- Scent of Kisses – Experience seductive, sweet scents designed to enchant, showcased by Jimmy Choo I Want Choo Forever and the enchanting Versace Bright Crystal.
Unforgettable Celebrity Encounters
Star power is on the menu with riveting Meet & Greet opportunities featuring your favorite stars and influencers. Catch glimpses of the charming Yin-Anan, War-Wanrat, and the charismatic Bible-Wichphat, alongside the vibrant Jimmy-Jitphol as he unveils Armani’s sumptuous fragrances. It’s the star-studded celebration every scent enthusiast dreams of!
Enticing Promotions and Engaging Activities
Looking to feather your perfume collection’s nest? Don’t miss these captivating offers:
- Snag discounts up to an unbelievable 60% off select brands.
- Splurge 5,000 Baht or more to receive a 300 Baht discount coupon and play the Perfume Lucky Games, with dazzling prizes totaling over 2.3 million Baht!
- With purchases over 10,000 Baht, enjoy an 800 Baht discount coupon and the chance to own a bespoke piece of art crafted live by an artist on February 10 and 14, 2025.
- The1 members can revel in 5X points on purchases over 5,000 Baht.
- Credit cardholders can delight in up to 30% cashback, plus enjoy 0% installment plans.
The Fragrance Embrace Awaits Online
Strapped for time? Fret not! The Scent of Love spectacle extends its aromatic arms beyond the venue. From February 1-25, 2025, indulge in the experience at BEAUTRIUM stores or online. Navigate an enticing array of deals at:
- www.thebeautrium.com
- The BEAUTRIUM App
- Lazada
- Shopee
Stay in the loop with the latest updates by following BEAUTRIUM across your social media favorites—be it Facebook, TikTok, Instagram, or X—because this fragrance journey is one you won’t want to miss!
This event sounds luxurious, but do people really need more perfumes? Seems like an overindulgence, especially given the environmental impact.
I think it’s more about the art and passion for scents. It’s like collecting anything else. Plus, many brands are becoming more eco-friendly.
Fair point, Ava. But it’s still worth considering how much we consume just in the name of luxury.
Also, perfumes are about self-expression and mood enhancement. It goes beyond luxury.
I’m really excited for the ESCADA Candy Love! The heart-shaped bottle sounds adorable. Can’t wait to add it to my collection!
The scent of ESCADA has always been exquisite. I just hope it lives up to the hype this year!
The niche fragrances are what I’m looking forward to the most. TERS and HUXLEY with their unique blends are always a highlight for me.
Totally agree, Lily! Niche blends are always more personal and unique.
Niche brands bring creativity and explore bold combinations. They’re where the real innovation happens.
60% off selected brands? It’s time to restock on my favorites! These deals are beyond tempting.
I hear you, Emma! Plus the cashback offers make it irresistible. I’m planning to max out those benefits!
Can’t wait for the Meet & Greet! Seeing influencers in the wild sounds thrilling. Hope I can take some selfies with them!
Are we seriously still idolizing celebrities just for showing up? It’s just a marketing ploy to sell more products.
You’re right, it’s marketing in part, but it can also bring a sense of excitement and personal connection for fans.
Hey, Benji! No harm in a little fun and fantasy, is there? It’s all part of the experience.
I appreciate the online options. Not everyone can make it in person, so it’s cool they’re spreading the fragrance love everywhere.
The online market has made these events more inclusive. It’s a win-win for consumers and businesses!
The environmental cost of flying in celebrities and shipping perfumes globally concerns me. Are there sustainable practices in place?
There’s always room for improvement, but some brands are moving toward sustainable packaging and practices.
Perfumes are subjective, not everyone gets the same enjoyment. But for those who do, this event must feel like heaven.