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Generali Thailand and UNDP’s Strategic Alliance: Empowering MSME Resilience in 2024

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As a riveting partnership unfurls in the Land of Smiles, it’s hard not to be drawn into the harmonious symphony of intentions crafted by Generali Thailand and the United Nations Development Programme (UNDP). Together, they embark on a resolute journey, elevating Thailand’s vibrant micro, small, and medium enterprises (MSMEs) to new pinnacles of resilience and sustainability. This strategic alliance, set against the backdrop of a global pact, aims to fortify the backbone of Thailand’s economy by enabling MSMEs to dauntlessly face future adversities.

Throwing a lifeline of innovation, the tandem has birthed an MSME Social Protection Framework, an astute tool of risk scrutiny aimed at adopting a proactive stance. It’s not just about discerning the risks but conjuring effective stratagems to mitigate them. Think of it as equipping business leaders with an armor built from the fabric of tailored insurance solutions, reducing the treacherous gaps in protection and championing business solidity and enduring success.

The year 2024 marks a pivotal moment as Generali and the UNDP Insurance and Risk Finance Facility unfurl their enlightening research “Building MSME Resilience in Southeast Asia,” spotlighting critical value chains in Thailand and Malaysia. This report proposes a shimmering lighthouse guiding MSMEs through tumultuous waters by identifying core risks, sculpting bespoke risk management services, and presenting these solutions to the enterprising community.

The findings are an eye-opener: MSMEs dominate the Southeast Asian business landscape, accounting for a staggering 99.6% of enterprises in Thailand and 97.4% in Malaysia. They are the unsung heroes, pivotal to socio-economic buoyancy. Recognizing the nuances among MSME value chains and their distinct risk profiles has become paramount, laying the groundwork for offering insurance solutions as unique as the enterprises they protect.

Thailand now stands at the forefront, poised to transform these insights into action. The blueprint is clear: fortifying MSMEs’ risk management prowess while nurturing sustainable business ideologies. The mission is two-fold – first, to infuse resilience into entrepreneurs, making them adept and astute; second, to enhance employee protection, thus bolstering quality of life amidst the whirlwinds of economic fluctuations, natural calamities, and the relentless march of climate change.

In the eloquent words of Ms. Irina Goryunova, UNDP Deputy Resident Representative, “The prosperous trajectory of Thai MSMEs is perpetually shadowed by impending threats, whether it’s climate-related hazards or scarce resources funneled to shock recovery over growth. Insurance emerges as a crucial ally, helping MSMEs rebound from financial tumbles. Yet, the market is fraught with challenges: ill-fitting products, insufficient distribution channels, and meager risk protection awareness. Tailor-fitting insurance to the unique risks of MSMEs, coupled with holistic risk governance, is vital for nurturing their thriving state, which in turn propels the Thai economy. UNDP is thrilled to deepen its worldwide synergy with Generali, bringing hands-on support to Thailand’s MSMEs to better comprehend and manage their vulnerabilities.”

Echoing this sentiment, Mr. Roberto Leonardi, Generali Asia Regional Officer, shares a heartfelt validation of MSMEs as “the beating heart of the Thai economy.” Working alongside them to mold resilience and confront local challenges head-on is the crux of their collaboration with UNDP. He expresses optimism, inspired by the strides made in Malaysia and eager to channel this vigor into the Thai MSME sphere. “Insurance is pivotal in reinforcing resilience and countering risks in this ever-evolving ecosystem, and I am certain that we will arm entrepreneurs with the knowledge and strategy they need to claim the growth they rightfully deserve,” states Leonardi.

Equally enthused, Mr. Arsh Kaumi, Generali Thailand Country Manager & CEO, reveals the research’s illumination of the myriad challenges confronting Thai MSMEs – from financing hurdles and natural disasters to climate-induced disruptions like global warming, air pollution, and flooding. Health emergencies such as pandemics further compound these challenges, potentially disrupting business dynamics. Through their commitment with UNDP, Generali aspires to spearhead a transformative change, imparting MSMEs with vital financial buffers and risk management instruments to spur growth, enabling them to make profound contributions to communities and the broader economy. He emphasizes collaboration with UNDP in fostering resilience that bears fruit for generations, setting a sustainable growth trajectory for MSMEs.

The momentous collaboration between Generali Thailand and UNDP was ceremoniously announced on November 29, 2024, amidst the sophisticated ambiance of Generali Thailand’s headquarters in Park Silom Building. The event not only saw enlightening discussions led by senior voices from UNDP and the Office of Small and Medium Enterprises Promotion (OSMEP) but was graced by the Italian Ambassador to Thailand, H.E. Paolo Dionisi, further enriching the discourse. With an assembly of business affiliates, industry partners, and Generali’s own distinguished executives from across Asia, the gathering became a melting pot of insights and ideas, shedding light on strengthening MSMEs, reinforcing their pivotal role in steering Thailand’s economic voyage.

38 Comments

  1. Anna M November 29, 2024

    This partnership sounds promising, but can it really make a difference when so many MSMEs face systemic barriers?

    • John D November 29, 2024

      The real challenge is implementation. Too often these initiatives sound great on paper but fall short in practice.

      • Anna M November 29, 2024

        Exactly! They need local insights and real commitment to bring about change.

  2. Tanya November 29, 2024

    Insurance is an underappreciated tool for resilience. MSMEs need this kind of support to thrive in unpredictable environments.

  3. grower134 November 29, 2024

    How can insurance help against climate change? It’s not a magic bullet.

    • Larry Davis November 29, 2024

      Insurance doesn’t stop climate change but helps manage financial risks associated with it.

  4. Paul W. November 29, 2024

    The focus should be on proactive risk management, not just post-disaster recovery.

    • Larry D November 29, 2024

      That’s why the framework includes risk scrutiny and tailored strategies, addressing your concern.

  5. Maya K November 29, 2024

    Thrilled to see practical support for MSMEs. This could significantly impact their role in the economy.

    • Joe November 29, 2024

      I hope these efforts lead to comprehensive policy support as well.

      • Maya K November 29, 2024

        Policy alignment is crucial. Without that, initiatives like this can only go so far.

  6. Samantha November 29, 2024

    Wonder if similar frameworks could be developed to address MSME needs in other Southeast Asian countries.

  7. Leo 123 November 29, 2024

    Why do MSMEs have to shoulder the burden of climate adaptation? Shouldn’t governments be doing more?

  8. Nan November 29, 2024

    This sounds good but remember that MSMEs need immediate results to survive the economic pressures.

  9. Thomas W November 29, 2024

    Could this initiative be a model for other developing economies struggling with microenterprise support?

  10. Olivia November 29, 2024

    I applaud the effort to develop bespoke insurance solutions. It’s one step closer to truly understanding MSME needs.

  11. Kim November 29, 2024

    Sustainability and resilience are overused buzzwords. Let’s see some real traction first.

    • Michael T November 29, 2024

      Buzzwords aside, the essence is about enabling long-term survival amidst uncertainty.

  12. Jo November 29, 2024

    What happens if MSMEs can’t afford insurance even with this initiative?

  13. Sue_L November 29, 2024

    It’s a noble cause, but how do you ensure that insurance products are actually utilized by MSMEs?

    • grower134 November 29, 2024

      Education and outreach should be part of this framework to improve adoption rates.

    • Sue_L November 29, 2024

      Good point, and ensuring affordability is just as critical.

  14. Rick G November 29, 2024

    Thailand setting this example could lead to regional cooperation on MSME resilience strategies.

  15. Ella M November 29, 2024

    Resilience doesn’t come cheap or easy, but it’s necessary. These entities need all the help they can get.

  16. Chris P. November 29, 2024

    Global warming impacts everyone, and local businesses are often left to fend for themselves.

  17. Alice November 29, 2024

    The initiative is commendable, but equally important is ensuring that this doesn’t become a PR exercise.

  18. Alex B. November 29, 2024

    This could end up being a great case study for resilience planning in rapidly developing economies.

  19. Gina F November 29, 2024

    With the backing of UNDP, there’s a chance this effort can genuinely improve MSME viability.

  20. Greg November 29, 2024

    I think these insights should also be shared with global markets, as lessons learned.

  21. Hannah November 29, 2024

    The risk management focus is smart, but technology’s role in implementation can’t be overlooked.

  22. George K November 29, 2024

    Well, if done properly, this could protect countless jobs, but will businesses really pay attention to these frameworks?

    • Tanya November 29, 2024

      Implementation is key, and that’s where the UNDP’s expertise could make a real difference.

      • George K November 29, 2024

        Agreed! Partnerships must lead to actionable results for the stakeholders involved.

  23. Jessie November 29, 2024

    Interesting viewpoint on MSMEs. They truly are the unsung champions of the economy!

  24. Tim November 29, 2024

    I’m skeptical about the reach of such initiatives in rural areas where they’re most needed.

    • Anna M November 29, 2024

      Accessibility should be a foundational aspect of this collaboration.

      • Tim November 29, 2024

        Absolutely, that’s crucial for the growth and success of the initiative.

  25. Cameron November 29, 2024

    Generali has the opportunity to set a new industry standard by bridging the insurance gap for tiny businesses.

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