AirAsia is initially focusing on the Bangkok market in order to attract more international visitors before expanding into tourist spots such as Chiang Mai and Phuket. There are already 3,000 registered drivers in Bangkok, with plans to add more as tourism expands. You can now download the AirAsia Super App: Fly & Ride app to your phone. AirAsia, a popular low-cost Malaysian airline, debuted its own app for ride-hailing in Thailand today, offering a variety of services ranging from vehicle rides akin to Grab and Bolt, to flight reservations and meal ordering, in an already burgeoning market.
According to Bloomberg Intelligence analyst Nathan Naidu, AirAsia’s entry of the ride-hailing market will be difficult. It will have to pay a lot of money to recruit drivers. However, my experience in other Southeast Asian markets has taught me that Southeast Asians are not yet wedded to their platforms, so they can be persuaded to switch using incentives like coupons and promotions.
To compete with Grab and others, AirAsia built a super-app
More from ThailandMore posts in Thailand »
- Arnon Nampa: The Lionhearted Lawyer’s Latest Stand Against Thailand’s Lese Majeste Law
- Bitkub’s KUB Coin Makes Global Debut on Bitget: A Milestone for Thailand’s Cryptocurrency Market
- Revolutionary Struggle Unfolds at Myanmar’s Border: Karen Forces vs. Myanmar Army
- Srettha Thavisin’s Political Drama: Unexpected Resignation Rocks Thai Government
- Top 6 Cannabis Shops: Where to Buy Weed in Songkhla Vol 5, 2024
- Top 8 Cannabis Shops: Where to Buy Weed in Chiang Rai Vol 5, 2024
- Top 11 Cannabis Shops: Where to Buy Weed in Prachuap Khiri Khan Vol 5, 2024
- Top 11 Cannabis Shops: Where to Buy Weed in Khon Kaen Vol 5, 2024
- Top 5 Cannabis Shops: Where to Buy Weed in Rayong Vol 5, 2024
- Top 11 Cannabis Shops: Where to Buy Weed in Krabi Vol 5, 2024
- Top 5 Cannabis Shops: Where to Buy Weed in Nakhon Ratchasima Vol 5, 2024
- Top 19 Cannabis Shops: Where to Buy Weed in Samut Prakan Vol 5, 2024
Be First to Comment