AirAsia is initially focusing on the Bangkok market in order to attract more international visitors before expanding into tourist spots such as Chiang Mai and Phuket. There are already 3,000 registered drivers in Bangkok, with plans to add more as tourism expands. You can now download the AirAsia Super App: Fly & Ride app to your phone. AirAsia, a popular low-cost Malaysian airline, debuted its own app for ride-hailing in Thailand today, offering a variety of services ranging from vehicle rides akin to Grab and Bolt, to flight reservations and meal ordering, in an already burgeoning market.
According to Bloomberg Intelligence analyst Nathan Naidu, AirAsia’s entry of the ride-hailing market will be difficult. It will have to pay a lot of money to recruit drivers. However, my experience in other Southeast Asian markets has taught me that Southeast Asians are not yet wedded to their platforms, so they can be persuaded to switch using incentives like coupons and promotions.
![](https://imagedelivery.net/XjfldUw-7ltNkd6h3uw2jw/thai.news/2022/06/alif-shaari-Q7pPd-ree-8-unsplash.jpg/w=2048)
To compete with Grab and others, AirAsia built a super-app
More from ThailandMore posts in Thailand »
- Invasive Blackchin Tilapia Crisis: BioThai Foundation Demands Accountability from CPF
- Unpaid Wage Crisis at Thai Oil Refinery: Sinopec Owes Workers 134 Million Baht
- Controversial Senate Poll Highlights Political Affiliations and Election Commission Challenges in Thailand
- Thailand Champions Dialogue at 57th Asean Ministerial Meeting to Address Myanmar Crisis
- Chiang Rai Police Crack Down on Labubu-Shaped Ecstasy Pills at Karaoke Bar
- Anticipation Builds for Phu Phra Bat Historical Park’s Unesco World Heritage Status
- New Anti-Bribery Bill by Wissanu Krea-ngam Aims to Revolutionize Thai Public Services
- Top 10 Most Popular Stocks of All Time: A Guide for Investors
- House Committee Divided Over Inclusion of Lese-Majeste Offences in Amnesty Bill: Pheu Thai’s Chusak Sirinil Reports
- Social Activist Gun Jompalang Aids Abuse Survivor Kong in Nakhon Ratchasima
- The Ariel’s Luxurious Apartments Launch in London: Insights from Savills Thailand’s Prapaporn Boonkajornkul
- Move Forward’s Pita Limjaroenrat: Defending Democracy and Economic Equality in Thailand
Be First to Comment