Behold, the Future of Heat and Water! – These opportunistic words might as well be carved in the steel of the water heaters and pumps produced at STIEBEL ELTRON’s state-of-the-art facilities. Shining faces of leadership— Mr. Roland Hoehn, Dr. Kai Schiefelbein, and Mr. Heinz-Werner Schmidt—express an aura of sturdy optimism as they unveil the grand masterstroke: a whopping 600 million baht investment in the Land of Smiles, Thailand.
As we inch closer to the cusp of a centennial reverie, what better way to mark a century of innovation than to fortify Thailand’s status as the epicentre for cutting-edge heat pump technology—a technology that whispers promises of warmth into the future of homes worldwide. With an eagle eye for markets craving energy-efficient marvels, our savvy execs have charted a course that sees these eco-friendly titans bound for the burgeoning expanses of Australia and the manufacturing might of China.
The wheels are in motion for a new factory, a cradle for innovation where heat pumps will take their first breath before venturing into the world. And as the existing manufacturing heartthrob in Ayutthaya’s Bang Pa-In Industrial Estate throbs with the cadence of full capacity, this novel venture ensures no beat is missed in the relentless symphony of progress, with doors poised to swing wide open in 2025.
The Tide Turns Toward Growth – The strategy lies not just in brick and mortar, but in the diligent pursuit of ever-climbing sales graphs that reach up to cradle the stars. Mr. Heinz-Werner Schmidt looks beyond Germany’s storied lands, where heat pumps have long been forged, recognizing that the tides of commerce favor the vibrant shores of Thailand for the production and subsequent sojourn of these products to nations awaiting the warmth and comfort they bestow.
With a zero percent tax serenade wooing the keen minds of STIEBEL ELTRON, Thailand’s allure is further burnished by a workforce whose skills dance in tandem with the rigorous ballet of production. And as sales surge – doubling from 700 million euros in the no-so-distant 2020 to a striking 1.4 billion euros in 2023 – the narrative unfolds further with Mr. Roland Hoehn’s proclamation of an 8% hike in Thailand’s contribution to this illustrious sum.
Yes, you read that right; dive into the nuance of market demographics – where Groups A, B, and C find solace in the comforting streamline of DE BLACK’s water-heated embrace. The promise? Excellent quality minus the fright of a hefty price tag. And while heat pumps play coy in the current market scenes, the horizon hints at burgeoning demand with the sustainable allure of energy conservation, where quaint resorts and hotels seek the warm embrace of innovation to snuggle their overheads.
Charging into a Sustainable Tomorrow – Almost a hundred laps around the sun and still running like the day was young! Since 1924, STIEBEL ELTRON’s ingenuity has been deeply rooted in fertile soil rich with renewable energy. An air exchanger stands at the threshold of today, set to revolutionize the way we invite fresh oxygen into our sanctuaries, bidding farewell to the stale relics of air that once overstayed their welcome.
And so, we march on. With our eyes firmly set on an era where products don’t just serve but inspire, where they whisper gently to the environment, assuring that no harm will come its way. Thailand, Vietnam, and all of Asia stand united under the banner of energy-efficient advancements, holding the line against global warming and cradling a vision of a blue and green Earth within reach.
Thus, in a tapestry of daring ideals and sturdy commerce, STIEBEL ELTRON weaves a story that transcends mere fiscal triumph—it’s a narrative of human spirit, innovative legacy, and the ever-burning flame of environmental stewardship.
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