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Aaron Rigby and Phonlawat “Beam” Sirajindapirom Discuss AI’s Impact on Business and Education at Bangkok Post Event

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The latest episode of Bangkok Post’s Mind the Gap was nothing short of a riveting spectacle as it welcomed two digital luminaries to the virtual stage. Representing the experienced guard was Aaron Rigby, the suave Regional Director for Taboola APAC, whose dark navy suit exuded a sophisticated air. Sitting across from him, radiating youthful brilliance in bright navy, was the prodigious 16-year-old, Phonlawat “Beam” Sirajindapirom, founder of the student-powered AI platform, RevisionSuccess. Their discussion was an enlightening journey through the intersections of Artificial Intelligence in business and education, the tumultuous terrain of scaling startups, and the pursuit of enduring success.

Harnessing AI in the World of Digital Marketing

The dialogue commenced with mentions of their respective domains. Aaron, the seasoned professional, confidently described Taboola as the preeminent performance platform globally, forging alliances with over 9,000 publishers, including prestigious names like the Bangkok Post and the Wall Street Journal. For 17 years, Taboola has been deploying AI to illuminate user behavior, refine content strategies, and deliver superior targeting solutions through intent-driven data, transforming the digital marketing landscape.

Revolutionizing Education with AI

Beam, the youthful visionary, introduced RevisionSuccess as a transformative AI platform engineered to democratize education. Chafing against the fragmented learning tools scattered across the educational ecosphere, Beam’s brainchild seeks to unify quizzes, flashcards, and AI-driven tutoring under one seamless banner. However, Beam noted the dual-edge of AI in academia, warning against overdependence and stressing the importance of critical evaluation of AI-generated content. As AI strides forward, Beam envisions a bold, personalized educational landscape devoid of prohibitive barriers—because, in his view, “There shouldn’t be a paywall to information.” His gaze is resolutely fixed on the next decade as a period of radical transformation.

Navigating the Stormy Seas of Startup Challenges

Transitioning the discourse to the trials of scaling nascent ventures, Aaron posed a question to Beam regarding the hurdles faced by young startups. Beam shared candid insights into the difficulties of gaining trust from educational institutions and the intricacies of assembling a dedicated team without substantial funding. Intriguingly, this lack of financial tethering presented its own silver lining—fostering an environment rich with learning and growth. “We really learnt throughout the years. We experienced it ourselves. I think that’s how we grew,” Beam recounted with a sparkle of wisdom beyond his years.

Crafting a Worthwhile Enterprise

Aaron, thoroughly impressed, drew a profound parallel with Simon Sinek’s The Infinite Game (2019), emphasizing the notion that unlike finite games, business is an infinite journey focused on sustaining play and engendering impact. He commended Beam’s early dedication to value creation, legacy building, and team empowerment. “To start a business like that is really special,” Aaron reflected, urging Beam to safeguard that philosophy. The quintessence of business success, Aaron emphasized, lies not in quarterly figures but in the profound impacts on communities, lives, and careers. “And that’s much more meaningful,” he asserted with conviction.

Bridging the Age Divide

As the discussion drew to a close, Aaron invited Beam to impart some sagely advice to budding entrepreneurs with grand dreams. Beam, with the fervor of a youthful sage, urged them to seize the present day: “Action can happen today, and not tomorrow,” he proclaimed. “Age is not a gap. Age is just a number.” Aaron nodded sagaciously, adding, “And in your case, it’s a superpower.”

Their colloquy concluded perfectly, a testament that bridged generational, industrial, and mental chasms. In a world obsessed with numbers, their interaction reaffirmed the axiom that vision, purpose, and action outweigh age. Ultimately, it reminded us that the real gap worth bridging isn’t temporal but ethical—between intention and impact.

27 Comments

  1. TechGuru42 May 13, 2025

    I think Beam’s initiative is incredible! democratizing education is vital, but can AI truly replace traditional teaching methods?

    • Educator93 May 13, 2025

      AI shouldn’t replace, but enhance. We still need good human teachers to foster critical thinking and emotional intelligence.

      • AI_for_all May 13, 2025

        Agree! AI can handle the boring stuff and let teachers focus on inspiring students.

    • old_schooler May 13, 2025

      I’m worried that AI could make kids too reliant on technology and less on hard work and understanding.

  2. Larry D May 13, 2025

    The idea of using AI for marketing like Aaron discussed seems a bit invasive to me. Are we comfortable with how much of our data is being used?

    • data_lover May 13, 2025

      As a marketer, I think it’s inevitable. It’s about using data ethically and transparently.

    • Skeptic_Sam May 13, 2025

      But how do we ensure companies don’t cross the line into creepy surveillance?

  3. Jane Doe May 13, 2025

    I felt inspired by Beam’s approach to overcoming startup challenges. The lack of funding can push creativity rather than limit it.

    • BeamLover16 May 13, 2025

      Absolutely! It’s about resourcefulness and determination, not just having capital.

    • Realist_John May 13, 2025

      But let’s face it, most startups do fail without adequate funding.

  4. TheThinker May 13, 2025

    The cross-generational dialogue between Rigby and Beam was fascinating. It shows leadership isn’t about age but vision.

  5. MillennialMaverick May 13, 2025

    Beam’s idea about no paywalls in education is spot on! Learning should be accessible to everyone!

  6. Grace L. May 13, 2025

    Aaron’s perspective on business being an infinite journey is refreshing. It’s about building, not just financial results.

    • BusinessBuff May 13, 2025

      But without financial success, you’re not going to have a business for long.

    • Grace L. May 13, 2025

      True, but when you focus on people, the profits tend to follow.

  7. AI_Justin May 13, 2025

    While AI is great for scaling, I’m concerned it might widen the economic inequalities. Big players get bigger, small players get marginalised.

    • Joe May 13, 2025

      That’s an important point. How do we ensure small businesses benefit from AI too?

  8. HistoryBuff82 May 13, 2025

    Hats off to both for their efforts, but I worry they overlook historical missteps. Technology can empower but also control.

  9. Sunny Day May 13, 2025

    Aaron’s analogy using Simon Sinek was superb. We too often see business as a race rather than a journey.

  10. FutureSeeker May 13, 2025

    I hope to see Beam’s platform expand globally! Imagine the impact it could have in countries where education is hard to access.

  11. SkepticSarah May 13, 2025

    Vision without action can be an illusion. Hope they’re not just dreaming big but acting big too.

  12. InnovateLarry May 13, 2025

    The convergence of AI with both marketing and education poses an ethical dilemma we must address, sooner than later.

  13. Linda_Light May 13, 2025

    Youthful voices like Beam’s remind us of the power of fresh perspective. Sometimes the best ideas come from the least expected places.

    • CynicSteve May 13, 2025

      Sometimes, but they still need the experience to actually make those ideas a reality.

  14. PragmaticPhil May 13, 2025

    While idealistic, Beam’s comment on ‘Action today, not tomorrow’ misses the complexities of adult life. It’s not that simple.

    • MotivatedMike May 13, 2025

      But we need that push sometimes! Being pragmatic shouldn’t stop progress.

  15. QuietReader77 May 13, 2025

    Their discussion reminded me how critical it is to balance ambition with responsibility. AI’s rapid growth needs careful oversight.

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