Imagine a world where insurance is as easy as ordering a pizza. The Future Trends Awards 2025 has shone the spotlight on such innovation by honoring Athitaya Phoonwathu, the visionary Chief Insurance Officer at Ngern Tid Lor Public Company Limited (TIDLOR). She’s scooped the prestigious Leader of Business Award for redefining the contours of the insurance landscape. This accolade, bestowed by Future Trends, a bastion of business and technology insight, applauds individuals and setups ushering in seismic shifts within their realms of expertise.
Athitaya has catapulted the insurance brokerage industry into a new era, boldly shattering the barriers to access with her revolutionary concept: 0% monthly payments spread over 10 months, no credit card required. This trailblazing approach mirrors TIDLOR’s commitment to democratizing insurance coverage, offering financial protection that’s as accessible as a breath of fresh air. By joining forces with over 15 top-tier insurance providers, TIDLOR serves a smorgasbord of products including vehicle, life, and home insurance, all with the aim of casting a wider net of financial security.
But the innovation doesn’t stop there. TIDLOR’s pioneering spirit extends far beyond just finance; they’ve rolled up their sleeves and crafted digital platforms that are as customer-friendly as they are cutting-edge. Forged from over a decade’s worth of technological prowess, these platforms are a glowing testament to TIDLOR’s dedication to meeting the variegated needs of their clientele. The pièce de résistance is the 24/7 Call Center 1501, your trusty sidekick from the moment you purchase a policy to the day you file a claim.
The momentum of TIDLOR’s InsurTech evolution can be seen in their trifecta of key brands:
- Shield Insurance – A pioneering, face-to-face brokerage model that has recruited over 5,000 professional sales representatives stationed nationwide at Ngern Tidlor branches, supported by ever-ready 24-hour call centers.
- Areegator – A slick online insurance platform serving a network of more than 10,000 agent partners. It’s your go-to for policy comparisons, precise recommendations, and a sales process that’s smoother than a jazz saxophone solo.
- heygoody.com – A state-of-the-art digital brokerage platform that offers a hassle-free, self-purchase experience. Say goodbye to intrusive calls and hello to a seamless journey to your next policy.
What’s TIDLOR’s recipe for success, you ask? It’s their deftly woven insurance brokerage ecosystem, designed to cater to a potpourri of customer needs, that has crowned them a market leader and game-changer for both insurers and policyholders alike.
Reviewing the scorecard of achievements, 2024 was a banner year for TIDLOR. They clocked in at THB 10,176.8 million in non-life insurance premiums, marking an impressive 16.4% year-on-year surge. With over 999,000 Thai customers now folded under the canopy of their expanded insurance coverage, TIDLOR’s mission of bolstering nationwide financial security is bearing robust fruit.
Curiosity piqued? For a further dive into their world, set your sights on www.prakantidloh.com or ring up The Call Center 1501 anytime—day or night.
Wow, insurance that doesn’t make life a drag! Athitaya Phoonwathu is really onto something. I never thought insurance could be this accessible.
It’s impressive, but are there any hidden fees? Sometimes these things seem too good to be true.
Good point, Jenny. Transparency is key here, the 0% interest is a nice touch but fine print is where they might get you.
I wonder if such a model could be adapted elsewhere or if it’s uniquely suited to Thailand’s market dynamics.
Athitaya’s model could democratize insurance in many developing countries. This could be a game changer if adopted more widely.
I agree, it’s about time the insurance industry caught up with innovations we see in tech.
I’m skeptical. These platforms sound great in theory, but execution is everything. Will their tech handle customer influx?
True, Larry. It’s all rosy until thousands of people try to access it at once. Scalability is crucial.
The name ‘Areegator’ is genius for a product comparison tool. This could replace tedious insurance shopping.
Marketing always wins! But I still prefer talking to a human when it comes to insurance.
I can see that, Jeff. But as someone who thrives online, it’s exactly what I need!
With such impressive growth reported, what about job security for traditional insurance agents? Is automation going to edge them out?
That’s a real concern. Automation is here to stay, but hopefully, agents can pivot to customer service roles.
Tech hasn’t killed insurance jobs yet. Adapt or get left behind, right?
I like the ‘face-to-face brokerage model’ they use. It sounds like the best of both worlds.
Insurance may be getting easier, but handling claims is another story. I hope their new system accounts for this.
16.4% growth in the last year is remarkable. Are other insurers catching on to this model?
It usually doesn’t take long for competitors to adapt when one player shows significant success.
Yes, especially with that kind of market disruption!
Sounds like another awards scheme, just hyping another product. Show me the long-term results.
Hope TIDLOR’s digital platforms work as advertised. Customer and user experiences are all that matter in the end.
Imagine insurance being compared to ordering a pizza. If only all life necessities were this easy.
The tech behind heygoody.com must be advanced if it’s avoiding intrusive calls and offers self-purchase. Color me impressed!
That’s the future, Tim! Seamless experiences are what everyone’s after.
Exactly, it’s a good sign for how the entire industry might eventually operate.
I’d love to know how TIDLOR balances growth with sustainability. Are these platforms eco-friendly?