Ngern Tid Lor Public Company Limited (TIDLOR) gleamed brightly at the AdPeople Awards & Symposium 2024, organized by the Advertising Association of Thailand, taking home not one but four lauded awards. Their campaigns, “heygoody” and “Ngern Tidlor,” left a remarkable mark, echoing their commitment to enhancing digital insurance accessibility and fostering financial inclusion for those underbanked patrons. Let’s dive into what made these campaigns stand out in the competitive world of advertising!
Award-Winning Campaigns That Captured Hearts
The “heyintrovert” ad campaign powered by Ngern Tid Lor’s digital insurance platform, heygoody, snagged three shiny awards this year:
- Silver in the Craft category (Motion Graphic/Animation/Visual Effect)
- Bronze in the Craft category (Use of Music)
- Bronze in the Film category (Consumer Services/B2B/Financial)
This campaign cleverly collaborated with a group of talented Thai introvert artists, crafting a harmonious masterpiece of acting, editing, music composition, and animation design. By addressing the introvert’s penchant for privacy and preference for chat-based interactions, heygoody carved a niche in the hearts of its audience. Launching its friendly platform in September 2023, heygoody invited over 2 million visitors, with 40% choosing to grab a policy outside regular business hours. Talk about hitting the sweet spot! With over 96% of satisfied customers, heygoody’s promise of seamless service surely shines through!
On a separate, yet equally triumphant note, the bright brand “Ngern Tidlor,” known for its vehicle title loans, fetched Bronze for its commercial titled “Transferring Tidlor Card Loans via the App in Just 1 Minute.”
The Pillars of Convenience: Ngern Tidlor’s Digital Breakthrough
Through the “TIDLOR Card” commercial, Ngern Tidlor put a spotlight on the convenience of quick fund transfers via their app. Picture this: a doomed ATM scenario swiftly saved by a trusty app character, enabling a customer to whisk loan funds into an account with just a tap. In under a minute! For those holding vehicle title loans—be it a motorcycle, car, pickup truck or big ol’ truck—this accessibility spells relief, providing a dependable safety net during life’s little (or not so little) emergencies.
This incredible service, available daily from 6:00 AM to 10:45 PM, with no service fees lurking, is nothing short of a revelation for those requiring swift financial solutions. Plus, a little app registration and you’re good to go!
Championing Financial Inclusion with Technology and Care
Celebrating these awards, Ngern Tidlor reaffirms its role as a vanguard in uplifting customer experiences through its innovative approaches and dynamic marketing strategies. From title loans to insurance, they tirelessly work towards diminishing financial disparities, ushering in equitable, efficient, and affordable services. Through the “Shield Insurance” brand, Ngern Tidlor facilitates a wide range of insurance products—from wheels to roofs—with a touch that includes expert brokers available nationwide.
The digital insurance haven “heygoody” speaks to the modern-day consumer who prefers the simplicity of online interactions over calls, thriving in the 24/7 internet landscape. And don’t miss their strategic buddy, “Areegator,” a platform that boosts online insurance sales operating in tandem with partner brokers, leveraging a cohesive management system that brings sincerity, empathy, and collective growth into the mix.
By nurturing a robust InsurTech platform for over a decade, Ngern Tidlor forges ahead in crafting a comprehensive ecosystem that supports both financial and insurance needs. Their ongoing initiatives with “Shield Insurance” and “heygoody” are not merely corporate pursuits but are intricately tied to their mission of fostering sustainable growth and empowering underserved communities.
Curious to learn more? Dive into the world of Ngern Tidlor’s innovative endeavors at www.tidlor.com, join the conversation on Facebook at Ngern Tidlor, or ring up their 24/7 Call Center at 088-088-0880. For a taste of what heygoody is serving up, reach out via LINE @heygoody, browse their Facebook page, or dive into their offerings anytime at www.heygoody.com.
Remember, when borrowing, think smart and stay informed. Interest rates lie between 14–24% per year.
Wow. Ngern Tid Lor seems like they’re leading a digital revolution in Thailand. But are they really helping the underbanked, or just profiting off them?
You raise a good point. Companies often claim altruistic motives but are driven by profit margins.
Exactly! I’d love to see more transparency in these alleged ‘innovations’.
I think it’s a balance. Without profit, they couldn’t offer these services. But they should definitely ensure fairness in their financial terms.
Digital inclusion is all well and good, but what about data privacy with these apps? That’s my real concern.
Interesting campaigns! Engaging introverts is a unique angle. Surprised other companies haven’t jumped on that bandwagon sooner.
True, but not all introverts are thrilled about being targeted just because they’re online a lot.
Let’s not forget the environmental impact of more digital services! Charging phones, computers, and data centers require energy!
Good point, but digital does save paper, and less travel to banks is a win, right?
For sure. We just need more renewable energy in the mix!
Pretty impressive awards haul, but is their financial service truly substantial for everyone? Access and usability are two different stories.
Good question! User interface is often overestimated by tech-savvy folks.
Exactly! It’s not easy for older folks or those with limited tech experience.
I’m skeptical when it comes to financial services claiming nobility. Consumers need to read the fine print—interest rates can be a trap!
Ngern Tid Lor’s efforts to cater to varied customers with introverted tailored ads and digitized services is actually admirable. Not many companies take such steps.
Anna, do you think these efforts reflect genuine concern or just smart marketing?
It could be both. Smart companies understand that helping customers builds loyalty.
As long as they’re evolving the way financial services are accessed, I’m happy! Tired of jumping through hoops at traditional banks.
I just hope they’re not skipping out on human service convenience entirely. Some things need a human touch.
Fully agree, Laura. The transition to digital can’t completely replace humans.
With these awards, are we one step closer to globalizing Thai creative content? They might be setting trends now.
Thai advertising has always had potential, but they need a platform. Maybe this is it.
Globalization sounds nice, but it usually just waters down local culture.
Seems like they’re hitting multiple fronts effectively. Insurance, loans, and still winning awards? Quite a feat!
Agree. It’s commendable how they’re managing complexity while keeping things streamlined.
Or it’s a superficial charm at work here. Awards don’t always guarantee quality.
I’m visiting Thailand soon! Curious to see if services like Ngern Tid Lor are visibly integrated into everyday life.
I believe there’s potential for more growth here. Might keep an eye on their stock after all these initial successes.
Seems risky to me! These kinds of stocks can fluctuate with market trends.
Empowering underserved communities sounds more like a tagline. Actions matter more than slogans.
Still, we have to give them credit for at least trying, don’t we?