Today marks yet another feather in the cap for Heygoody.com, the digital insurance brokerage platform backed by Ngern Tid Lor Public Company Limited (TIDLOR). It’s no ordinary day, as the platform has clinched the prestigious Silver award in the Brand Experience & Communication category for its innovative #heyintrovert advertising campaign. This accolade was awarded at the renowned Marketing Award of Thailand (MAT) 2024, a testament to the brand’s unwavering dedication to delivering value and enhancing customer experiences.
Pakamon Tulyapizitchai, Senior Vice President of Digital Transformation, passionately highlighted the profound impact of the #heyintrovert campaign. Unlike typical campaigns, this one isn’t about selling more insurance—it’s about understanding the unique nature of introverts, who form a significant 48% of Thailand’s population. Heygoody.com offers a digital interface that acknowledges their need for space and solitude by eschewing intrusive cold calls and providing a seamless, self-service online experience instead.
Tailored precisely to suit the needs of the modern client, Heygoody.com allows users to effortlessly navigate through insurance options without any external pressure. It operates on a 24/7 basis, allowing customers to compare plans, make purchases independently, and seek assistance via the ever-reliable LINE @heygoody chat—a service that mirrors the company’s commitment to accessibility and user satisfaction around the clock.
But what really sets the #heyintrovert campaign apart is how it resonates emotionally with its audience. The campaign saw collaboration with some of Thailand’s introvert artists, who painted visuals that reflect the intriguing world of introverts perfectly. These creative expressions vividly capture the peaceful yet vibrant life of introverts in various scenarios, effectively making the brand relatable and memorable.
Since its official launch in September 2023, Heygoody.com has been riding a wave of enthusiasm and success. Overwhelmingly, the platform has attracted more than 2 million visitors, with surprising statistics showing that over 40% of its customers prefer purchasing insurance outside of traditional business hours. The user satisfaction rate is through the roof at an impressive 96%, a clear testament to the brand’s excellent digital experience.
Curious to see what all the buzz is about? Dive into the campaign at www.heygoody.com/th/heyintrovert. Feel free to connect via LINE @heygoody or engage with their lively community on the ‘heygoody’ Facebook fan page. And if you’re ready to make the leap, you can purchase insurance directly from www.heygoody.com, available 24/7!
Heygoody gets an award for a campaign? Feels like everyone gets a trophy these days. I highly doubt introverts actually care about these marketing tactics.
I actually appreciated the campaign. It’s refreshing to see a company acknowledge introvert needs. We often get overlooked.
Guess it matters to some, but I still think it’s overhyped. Marketing is marketing, not a community service.
Introverts might not need loud campaigns, but we do appreciate ones that respect our nature. I’m glad for this shift.
Campaigns like this might appear trivial, but data-driven respect for customer preferences is the future of marketing.
I’m impressed by the satisfaction rate. 96%! That’s a rare achievement in any industry. Wonder if it’s too good to be true.
Those numbers seem inflated. Companies always manipulate survey results for marketing purposes.
I suppose skepticism is wise, but let’s hope transparency is more than just a buzzword for them.
I’ve used Heygoody and honestly, the experience was exhilarating. Maybe not 96%, but definitely high satisfaction!
Great campaign, but I question the privacy of a digital platform handling sensitive info like insurance. How secure is it?
In this digital age, privacy concerns are always valid. Sites should always disclose their data security measures.
Exactly, transparency on data handling is key. I hope Heygoody can lead by example on this front.
This campaign paints introverts as elusive creatures needing special attention. We’re just people who like some peace!
True, marketing often exaggerates to create interest, but at least it highlights our preferences rather than ignoring them.
It’s a brilliant strategy! They understood a segment and tailored their campaign around it. Textbook marketing success if you ask me.
Introverts finally get their due, thanks to Heygoody. It’s about time we had such campaigns focusing on us.
I don’t need a special campaign. I just need no one to bother me when I’m making decisions!
It’s not about special treatment but acknowledgment. Introverts often feel sidetracked in marketing initiatives.
Acknowledgment is often the first step towards meaningful inclusion and customization. This could be a good precedent.
I love the LINE chat feature. It makes accessing customer care so easy without forcing real-time conversations.
A campaign reflective of introverts’ peaceful lives is interesting. Kudos to the artists for bringing this to life.
We’re all different. But remember, everyone needs insurance whether introvert or extrovert. This campaign seems frivolous.
Maybe right, but understanding diverse customer bases helps in tailoring relevant experiences. That’s not frivolous, that’s smart.
Good point. I just hope it’s not just a trend but a sincere effort to cater to all.
Over 2 million visitors since September? That seems awfully high for a niche campaign, don’t you think?
I never realized that introverts made up 48% of Thailand’s population! That’s almost half—no wonder the campaign resonates so well.