In the ever-evolving world of digital innovation, where brands vie for attention, heygoody.com has once again proven its mettle. As the dynamic digital insurance brokerage platform of Ngern Tid Lor Public Company Limited (TIDLOR), heygoody.com has steadily climbed the ladder of success, securing the illustrious Silver Award in the Brand Experience & Communication category. This recognition comes in the wake of their groundbreaking #heyintrovert advertising campaign, a campaign so impactful it’s made the industry take notice at the illustrious Marketing Award of Thailand (MAT Award) 2024, hosted by none other than the Marketing Association of Thailand.
At the helm of this noteworthy campaign, we have Pakamon Tulyapizitchai, the SVP of Digital Transformation at TIDLOR. Under her guidance, the #heyintrovert campaign has redefined what it means to connect with users, particularly the quiet giants among us—the introverts, who make up a solid 48% of the Thai populace. Understanding this audience, heygoody.com has crafted services that honor their need for privacy. The platform’s approach stands out precisely because it’s non-intrusive, with no cold calls making you leap out of your seat. Instead, it offers a 24/7 online refuge where users can confidently compare and purchase insurance policies at their own pace—unhurried and unhassled, with friendly, always-on-hand assistance via the LINE @heygoody chat.
But what really sets the #heyintrovert campaign apart is its authentic resonance with its core audience. By collaborating with Thai introvert artists, heygoody.com has woven a tapestry of visuals that perfectly capture the silent strength and unique quirks of introverts in a series of captivating scenarios. This move reinforces the platform’s dedication to creating a user-friendly hub that isn’t just run-of-the-mill but is thoughtfully developed from genuine insights, meeting the modern-day demands and sensibilities of its digital-savvy clientele.
Launched in September 2023, the response heygoody.com has received has been nothing short of phenomenal, with a wave of over 2 million eager visitors exploring the platform. Intriguing stats back this triumph; over 40% of insurance purchases occur outside the regular 9 to 5, reflecting a paradigm shift in consumer behavior, and an astonishing 96% of users give a resounding thumbs up to their heygoody.com experience. This is not just a win for the platform but a testament to how well it truly clicks with its audience.
Curious to learn more about this stellar campaign or to venture into the world of stress-free insurance yourself? Simply head over to heygoody.com/th/heyintrovert, say a virtual hello to LINE @heygoody, join the conversation on their Facebook page “heygoody,” or better yet, dive right into making informed insurance choices at heygoody.com—where peace of mind is just a click away, 24/7.
Finally, a company that gets it! I’ve always hated those awkward cold calls. #heyintrovert is a genius idea!
Genius? More like manipulative! They’re just exploiting introverts to sell more policies.
I disagree. If making life easier is exploitation, then so be it!
Exactly. It’s marketing, yes, but it’s at least considerate of our preferences.
All these campaigns are just gimmicks. It’s still insurance. It’s not like they reinvented the wheel.
It may still be insurance, but this campaign is changing how people interact with it. That’s not nothing.
I remain skeptical. Let’s see how long the introvert-friendly approach lasts.
#heyintrovert is refreshing! Insurance feels less intimidating now.
But won’t this make people lazy about getting real advice from brokers?
I don’t think so. They still provide guidance, just in a friendlier way!
Finally, a campaign that actually caters to my comfort level!
It’s about time someone valued introverts! We need more services like this.
I think it’s overkill. So much focus on introverts these days!
Extroverts have countless campaigns. Finally, introverts get their turn!
96% user satisfaction is impressive, but how reliable is this data? Companies often fudge numbers.
Companies always polish their stats, but even if it’s close, that’s still impressive.
Fair point, but I’d like to see third-party verification.
Introvert art collaborations sound beautiful! It highlights the uniqueness of introverts.
I love that too! But are they paying these artists well, or just using them as a PR stunt?
I love that I can handle insurance late at night. My schedule’s too hectic otherwise.
Same here! It fits perfectly with my night owl habits.
The campaign is fascinating! Blending digital innovation with psychological insights is the future.
I just wonder how they can improve further. What’s next after this campaign?
Introverts 48% of the population? Wow! Shows how little I know about demographics.
I hope other industries take a page from this campaign. Understanding user needs is crucial.
Exactly! It’s applicable in healthcare, retail, everywhere!
HeyGoody sounds great. I like not being forced to engage in small talk. It’s draining.
I love small talk, but even I see the appeal. Different strokes for different folks.
With how this campaign is going, I wonder if they plan to expand globally?
Insurance without the hassle? That’s new. Let’s see how it develops, though.
As an introvert, I appreciate not feeling pressured to buy. This resonates with me deeply.
Finally, some real innovation in digital platforms! Kudos to HeyGoody.