heygoody, the dynamic digital insurance brokerage platform under the umbrella of Ngern Tid Lor Public Company Limited (TIDLOR), has set a new bar for excellence by clinching seven prestigious awards at The Work 2024. This Asia-Pacific regional advertising bonanza, hosted by Campaign Brief Asia, shone a spotlight on heygoody’s flair for innovative and customer-centric communication. Their winning streak is a testament to the platform’s dedication to understanding and enhancing the customer experience.
The jewel in their crown is undoubtedly the “Introvert” campaign, a heartwarming commercial that beautifully captures the essence of introverted individuals. The campaign, which secured multiple awards, is a vivid illustration of heygoody’s business ethos rooted in genuine “understanding.” Pakamon Tulyapizitchai, SVP of Digital Transformation, passionately remarked, “We believe that truly understanding our customers leads to creating solutions that meet their needs effectively. This award is a testament to our success in genuinely understanding our customers. For us, heygoody is not just a brand that sells insurance; it’s a brand dedicated to comprehending every aspect of our customers and finding the best ways to offer accessible, transparent insurance when they need it most. We prioritize privacy and satisfaction, delivering services that truly resonate.”
The “Introvert” campaign is not just any commercial; it is an emotional symphony crafted with the deepest empathy towards its target audience. Each phase of the creative process was steered by introverted Thai artists who brought their authentic perspectives and feelings to the table. From conceptualization and acting to editing, composing, and designing animations, these artists ensured that the campaign struck a chord with introverts. This unique endeavor highlights how heygoody reveres the personal space and comfort of its customers, sparing them the intrusive experience of unsolicited phone calls, which many find irksome.
heygoody’s commitment doesn’t stop at compelling commercials. The platform is relentless in its pursuit of enhancing user experience by providing customers with all the essential information to make informed insurance decisions, seamlessly and at their own pace. The extensive range of insurance options available—including auto, electric vehicle, travel, health, accident, and home insurance—cater to diverse needs without compromising privacy. Customers can compare prices and purchase insurance independently within a mere five minutes via online channels, completely bypassing the need for telesales representatives.
The outstanding achievements of the “Introvert” campaign at The Work 2024 are noteworthy. The campaign earned accolades in seven categories:
- Film/TV Craft – Direction: Excellence in directing
- Film/TV Craft – Special Effects: Creative special effects
- Culture – Local Culture + Insights: Reflecting the audience’s emotions
- Work for Good: Promoting positive social impact
- Film/TV Craft – Sound + Music: Excellence in sound and music creation
- Film/Web Film (Over 90 Seconds): Outstanding commercial over 90 seconds
- Branded Content + Entertainment: Seamless integration of brand and entertainment
These awards not only spotlight the uniqueness of heygoody’s “Introvert” campaign but also solidify its position as a digital insurance brokerage platform that genuinely wins over and earns the trust of its customers. For those intrigued by the campaign, it can be viewed at https://www.heygoody.com/th/heyintrovert/. For further inquiries, you can reach out via LINE @heygoody, the Facebook fanpage: heygoody, or directly purchase insurance at www.heygoody.com 24/7.
I think it’s amazing how heygoody’s ‘Introvert’ campaign celebrates introverted people! It’s about time someone truly understands us.
Yeah, but does celebrating introverts mean they’re just targeting a niche to make money?
Maybe, but as an introvert, I actually feel seen and respected. That’s worth something.
Agree, if the campaign resonates and benefits introverts, why not? Companies have to make money somehow.
I just wonder if they’re using empathy as a marketing ploy. But I see your point.
I can’t believe everyone’s praising a commercial. This stuff is designed to manipulate emotions.
All advertising is manipulative to some extent. At least this one is positive and respectful.
It might be manipulative, but it’s also telling a story that introverts need to hear.
I’m bit skeptical. How effective can an ad really be if it’s just about selling insurance?
It’s not just selling insurance, it’s building a brand that people can trust. That pays off long-term.
I hope you’re right. Trust seems rare nowadays.
The fact that they hired introverted Thai artists to create the campaign shows real commitment. That’s impressive.
True, it’s about giving the right people a platform to express themselves.
I’m curious how authentic that really is. Seems convenient for them to say that now.
Even if it’s a bit convenient, at least they’re highlighting local talent. That’s a win.
I watched the commercial, and it’s definitely touching. Makes you think about what introverts go through daily.
Absolutely. Kids need to see this stuff early on. Better than meaningless cartoons.
We need more content that fosters understanding and empathy.
I’m just glad someone’s addressing the needs of introverts for once. It’s about time.
I hope this means less annoying sales calls. That’s always been a pain point for me!
They mention no more unsolicited calls, so fingers crossed!
If that’s true, heygoody gets my money. Simple as that.
This is a good step, but how about focusing on quality of insurance services next? Fancy ads won’t save you when you need your claim processed.
Award shows like The Work 2024 really highlight how creative the ad industry can be. Props to heygoody for the wins!
Commercials are getting awards now? What’s next, trophies for the best fast-food jingle?
You’ve got to acknowledge creativity where it exists!
Honestly, advertising is a huge industry. Awards just recognize excellence, like any other field.
They even got awards for sound and music. It’s the little details that make a huge difference.
Would love to see more companies taking this customer-centric approach. It’s about time we see respect for personal space.
It feels like heygoody has set a new standard. Not just selling a product, but a whole experience.
Right? This could change how other companies market their products.
How does this even compare to traditional ads? This one actually feels productive.
I watched the ad multiple times. It’s incredibly heartfelt and makes you appreciate how nuanced people are.
Exactly, it’s relatable and sophisticated in its understanding of people.