In a world where the business landscape is about as predictable as award show outcomes, Chulalongkorn Business School (CBS) is stepping up to the plate with a seminar that promises to transform leaders from hesitant rookies into seasoned power hitters. Set to unfold on a date akin to a red-carpet event, “CBS: Boost Your Business Wisdom” is scheduled for February 10, 2025. At the heart of this grand affair are a lineup of thought leaders, star academics, and industry pundits, all geared up to supply a playbook brimming with out-of-the-box solutions for flourishing amidst a sea of complexities.
The luminary propelling this initiative, Professor Dr. Wilert Puriwat, who drapes the cape of President at Chulalongkorn University, is adamant that sticking to old-school sustainability strategies is yesterday’s news. Instead, he pushes the envelope with the avant-garde concept of Regenerative Marketing—a strategy aiming to breathe new life into dwindling resources while sculpting a value-rich future for every segment of the planet, society, and the economy.
“Creating worthwhile value for all stakeholders isn’t just a catchphrase—it’s the new baseline,” Prof Dr. Wilert articulates with the flair of a keynote speaker. “The compass isn’t merely set for growth; it’s aimed at constructing brands and crafting experiences that play nice with the Earth’s playground.”
But wait, there’s more! Enter Associate Professor Dr. Tartat Mokkhamakkul, the Dean of Chulalongkorn Business School. He’s at the helm of this knowledge vessel, ensuring businesses are equipped with the intellectual artillery to navigate through global tides. The seminar will spin conversations around hot-button topics like sustainability, future tech wizardry, and savvy business tactics for thriving in this digital epoch. Participants will walk away with invigorating narratives on weaving innovation into their operational DNA, all while holding a competitive advantage in the ever-shifting market dynamics.
Spotlight on Seminar Delights: Five Expert-Led, Jaw-Dropping Areas
- Department of Marketing: Riding the Regenerative Marketing Wave
Dive into the crux of how Regenerative Marketing is making companies stand out in the eyes of the judicious consumer, committed to the planet’s cause. Get the low-down on how turning towards regeneration unlocks a treasure trove of competitive perks.
- Department of Commerce: Strategic Insights from Thailand’s Perspective
Peek behind the curtain at global megatrends blowing through the ESG (Environmental, Social, and Governance) realm, the zest for regionalization, and tech’s key role in business sustainability. Discover how Thai enterprises can sync with these currents to usher in resilience and growth.
- Department of Accountancy: Beyond the Bottom Line
Visualize the extended tableau of sustainability reporting, as it nestles snugly alongside traditional financial reportage. Delve into the reverberations this has on strategic decisions, puckered investor brows, and the augmentation of business worth.
- Department of Banking and Finance: Digital Society Talks
Here lies the intersection where digital evolution shakes hands with sustainability. Topics range from energy efficiency, labor rights, to money-laundering defenses. Companies will glean insights on how to juggle breakthroughs with ethics for enduring gains.
- Department of Statistics: The Tug-of-War Between Innovation and Sustainability
AI, blockchain, and digital underpinnings have ushered in industrial revolutions but have also introduced eco-dilemmas like dizzying energy consumption and tech junkyards. Address these concerns with Thailand 4.0’s and the Bio-Circular-Green (BCG) Economy’s wisdom guiding the way toward responsible technological metamorphosis.
Empowering Businesses for the Echo of Tomorrow
The “CBS: Boost Your Business Wisdom” seminar isn’t just an affair—it’s Chulalongkorn Business School’s clarion call to arm enterprises with savvy insights and pragmatic tools necessary for prevailing on the complex battlefield of modern commerce. By nurturing forward-thinking mindsets and cracking open the treasure chest of strategies, CBS aspires to nurture businesses passionate about pioneering an age of innovation, sustainability, and responsibility.
Come step into a world of discovery at the Chulalongkorn Business Cinema, nestled within the Jaiyossompati Building 1, on the big day—Monday, February 10, 2025. For further enlightenment, venture over to www.cbs.chula.ac.th or ring up the Chulalongkorn Business School office.
Regenerative Marketing sounds like the buzzword of the year. Will it really change business practices, or is it just another marketing fad?
It’s more than a fad. Businesses that ignore sustainability and regeneration might not survive the next decade.
But how realistic is it for all businesses to adopt these practices, considering the costs?
Good point, Techie23. The financial implications are a huge question mark for small businesses.
People overlook that sustainable business also makes a company look good to consumers—they might pay more for greener products.
Oh please, like we need more brainwash. Numbers and profits drive business, not fluffy slogans like ‘regeneration’.
Closed-minded thinking like this is why we have issues in the first place. Numbers are only part of the story.
True, GreenThinker. The real cost comes when companies ignore socio-environmental responsibilities.
This seminar sounds intriguing, but seems so theory-heavy. Will there be actionable takeaways for real-world applications?
Slotting in outside-the-box strategies is the smartest move. Professor Puriwat knows the value in redefining sustainability. Bravo!
Isn’t this just putting old wine in new bottles? How truly innovative are these strategies compared to traditional sustainability?
I believe focusing on regenerative aspects adds a layer of complexity to simple business operations, which might deter adoption.
Concentrating on societal constructs will fold into a company’s strategic framework, evolving business practices through different lenses.
Prof. Wilert Puriwat is spot on. Our world needs regeneration solutions, not bandaids.
Classic—another institution trying to intellectualize business buzzwords. Typical ivory tower detachment.
JimR, dismissing academia’s role in innovation is a mistake. Schools are breeding grounds for new ideas.
Would love to see more focus on how regenerative marketing can work synergistically with traditional models.
Will the seminar cover impacts of tech innovations like AI on regenerative approaches? How do they coincide?
AI and sustainability can be aligned if implemented thoughtfully—optimizing processes to save resources.
Thailand’s role in ESG development seems understated in global dialogue. Will CBS seminars highlight Asia’s unique position?
Yes, Thai enterprises should be proactive, aligning with global ESG, to thrive.
Agreed, AsiaFocus. Too long has Western perspective dominated sustainability discussions.
Certainly, and addressing regional-specific solutions are crucial for actual impact.
It’s encouraging to see such emphasis on sustainability. But how much attendee interaction will there be?
Most seminars offer breakout sessions, but I’m curious if CBS has any innovative formats planned.
Building brands that resonate with ethical grounds is long overdue. About time schools like CBS lead the charge.
Question is: Are businesses ready to play ‘nice with the Earth’s playground,’ as they put it, or is it PR spin?
Many firms are shifting, but skepticism lingers until we see more transparent reporting.
The tug-of-war between innovation and sustainability is real. Balancing them could define the next industrial revolution.