Central Marketing Group (CMG), operating under the esteemed Central Retail brand, proudly takes the center stage as the exclusive distributor of JUNG SAEM MOOL in Thailand. As the leader in distributing and managing over 30 world-class brands across the realms of fashion, beauty, and technology, CMG has just marked a significant milestone for K-Beauty aficionados in Thailand. This momentous occasion was celebrated with none other than Master Jung Saem Mool herself, a globally acclaimed makeup artist renowned for her celebrity clientele and pioneering the ‘Glass Skin’ makeup technique. Her presence at the event captivated a legion of beauty enthusiasts and industry insiders alike.
The grand reveal also introduced the buzzworthy ‘Find YOUTIFUL’ campaign. This event saw the attendance of celebrities, renowned makeup artists, and distinguished guests, including the likes of Kapook Ploynira, Primrose Jindawanich, and Janis Janista. Mrs. Paviyada Rattanasudjai, Head of Beauty and Technology at Central Marketing Group, expressed her enthusiasm, stating, “We are thrilled to introduce the JUNG SAEM MOOL brand to Thailand. With the ever-growing popularity of K-Beauty and increasing emphasis on individual beauty here, JUNG SAEM MOOL is an impeccable match. The brand’s products, meticulously developed by Master Jung Saem Mool and tailored for Thai consumers, empower everyone to effortlessly select makeup that enhances their unique features. We foresee tremendous potential in expanding the brand’s reach and fortifying CMG’s impressive beauty portfolio.”
Find YOUTIFUL Campaign – Discover the Beauty That’s Uniquely Yours
The ‘YOUTIFUL’ campaign is deeply rooted in the brand’s philosophy, ‘Beauty Starts From You Just Believe.’ This concept seamlessly blends ‘You’ and ‘Beautiful,’ encouraging confidence in one’s unique beauty. It underscores that everyone possesses distinct strengths and weaknesses, urging individuals to explore and experiment with makeup to discover what best suits them. This campaign promotes a journey of self-discovery, helping people identify and amplify their most striking features to curate a look that is authentically their own. The essence of the campaign reinforces the timeless notion that true beauty lies in being yourself, a principle that has always guided JUNG SAEM MOOL’s product development and makeup techniques. The brand stands out by concentrating on enhancing individual features rather than concealing them.
Master Jung Saem Mool shared her insights, saying, “The unique beauty in makeup that no one can replicate lies in the distinct features and personal charm that vary from individual to individual. Throughout my career, I’ve always believed in uncovering hidden beauty through makeup, highlighting what makes each person truly unique instead of masking it. Makeup trends may come and go, but your true identity, which should be celebrated, remains timeless.”
FIND YOUTIFUL Tips: Discover Your Signature Beauty through 7 Key Principles
In addition to its comprehensive range of makeup products, JUNG SAEM MOOL incorporates seven key principles of makeup artistry into its product designs. These principles enable individuals to achieve a distinct, standout look on their own:
- Thick & Thin: Add natural dimension by applying products according to the thickness of your skin in different areas.
- Warm & Cool: Use complementary or contrasting colors to even out skin tone for a bright, healthy complexion.
- Wet & Dry: Extend makeup longevity by combining formulas and applying them in the right order.
- Lost & Found: Highlight and conceal specific areas for a multidimensional look.
- Focal Point: Balance your face by finding its focal point.
- Simple & Complex: Accentuate a feature, such as the eyes, lips, or cheeks, for a striking look.
- Old & New: Revamp iconic past looks to create fresh, trendy styles.
Master Jung Saem Mool concluded, “I hope everyone enjoys discovering their unique features and personal beauty through the art of makeup, which takes practice and experimentation, as part of the ‘Find YOUTIFUL’ campaign.”
Embark on your journey to uncover your YOUTIFUL look with JUNG SAEM MOOL products, available at all counters and online through platforms like Lazada, Shopee, Central Online, and LINE Shopping, offering special promotions throughout the year. For more information, visit our LINE Official Account: @jsmbeauty_th.
Amazing to see JUNG SAEM MOOL expanding to Thailand! K-Beauty is taking over the world.
Isn’t it just another overrated brand? Seems all the hype is manufactured.
I disagree! Their products are innovative and high-quality. Have you tried their cushion foundations?
I’ve tried it, and it’s magic on my skin! K-Beauty trends often set the bar high for others.
Glass skin? Whatever happened to just using a good moisturizer?
Glass skin is not just about moisturizer. It’s a whole skincare and makeup routine!
Sounds like a money-making scheme to me. Keep it simple, folks.
I’m excited to see how the ‘Find YOUTIFUL’ campaign will influence makeup styles here!
Totally! Self-discovery through makeup is such a positive message.
It’s a refreshing change from the usual beauty standards pushed on us.
I love JUNG SAEM MOOL’s philosophy of enhancing individuality. It’s empowering.
I bet these products are insanely overpriced. Marketing gimmicks!
I’m all for brands focusing on individual beauty. Makes makeup fun and personal.
I wonder how well these products are tailored to Thai skin tones.
Great point! Hope they don’t just cater to lighter skin tones.
Exactly, inclusivity is important in beauty products.
I read they are specifically tailored for Thai consumers, so fingers crossed!
Anyone else skeptical about celebrity-endorsed products?
I think it’s about time Thai consumers get access to more diverse beauty products.
I was at the event, and it was a fantastic celebration of beauty!
Just another fad that will fade away. Remember contouring?
K-Beauty has staying power. It’s not just a fad; it’s a revolution.
Honestly, the principles they’re promoting sound pretty solid. Curious to experiment!
What’s the big deal about ‘Find YOUTIFUL’? Isn’t it just a rehash of old ideas with a new name?
It’s more about promoting confidence and self-expression, which we all need!
I guess so. Still, I’m waiting to see if it genuinely changes anything.
It’s exciting but how accessible are these products going to be for everyday consumers?
Does anyone know if they will have vegan-friendly options?
Would love to know that too! More brands need to be eco-conscious.
Absolutely! It’s time beauty aligns with sustainable practices.
I’m curious to see how this brand will hold up against established local favorites.
I hope they have online tutorials! Learning new techniques is always fun.
Events like these make me proud of how global beauty trends are becoming.
Is this really newsworthy? Just another celebrity makeup launch.
Excited to see what looks the Thai celebs create with these products! Inspiration is everywhere.