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CMG Partners with Jung Saem Mool to Boost Thailand’s K-Beauty Market by 2024

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Central Marketing Group (CMG), a proud member of Central Retail Corporation and Thailand’s leading brand powerhouse with an impressive portfolio of over 30 world-class lifestyle brands, is thrilled to announce its latest honor: becoming the exclusive distributor of JUNG SAEM MOOL in Thailand. As the K-Beauty craze continues to capture hearts and faces, CMG is excited to usher in this beloved makeup brand, aiming for a stellar 20% sales growth in the beauty product category by 2024.

Edwin Yap Hawson, the visionary President of CMG, conveyed his enthusiasm, “Thailand’s cosmetics market is on a remarkable ascent, now valued at over 300 billion baht, with makeup alone accounting for a notable 12%. The magnetic allure of K-Pop and K-Drama has made Korean cosmetics incredibly desirable. At CMG, we thrive on aligning with pulsating consumer trends, and adding JUNG SAEM MOOL to our beauty lineup is a golden opportunity.”

Edwin emphasized, “The Beauty category has always been pivotal for us, and we’re set to amplify our footprint in Thailand’s vibrant beauty scene. Welcoming JUNG SAEM MOOL is a strategic move to catapult our beauty sales growth. Our blueprint involves broadening sales channels, electrifying marketing activities, and diversifying product lines to supercharge brand growth in Thailand.”

Founded in 2015 by the illustrious Korean makeup artist, Ms. Jung Saem Mool, the JUNG SAEM MOOL brand has quickly risen to eminence. With over 250 retail points in South Korea, it stands as a testament to over three decades of beauty mastery. The brand is celebrated for its four main product categories: skincare, base makeup, color makeup, and makeup accessories, consistently winning awards for their innovative design and exceptional quality.

Among the treasure trove of JUNG SAEM MOOL products, the Masterclass Radiant Cushion is a shining star. It promises long-lasting hydration and an enchanting glow, providing a lightweight yet high-coverage formula for that perfect radiance. Another gem is the Essential Mool Cream, designed to enhance the complexion, ensuring makeup glides effortlessly while keeping the skin lushly hydrated all day.

Paviyada Rattanasudjai, the dynamic Head of Beauty and Technology at CMG, chimed in, “The rapid expansion of JUNG SAEM MOOL across Southeast Asia is a testament to its innovation and award-winning prowess. Its standout feature—professional makeup techniques—uniquely defines the brand. JUNG SAEM MOOL’s emphasis on natural makeup and the much-loved ‘Glass Skin’ trend sets it apart, resonating with consumers who meticulously curate their cosmetic choices and seek products that elevate their makeup game. We foresee incredible growth potential and an expanding consumer base for JUNG SAEM MOOL in Thailand.”

To make JUNG SAEM MOOL a household name, CMG plans to roll out omnichannel marketing strategies tailored to Thai preferences. “We’ll offer exclusive services at our retail points to craft an unforgettable customer experience. Transforming these points of sale into sleek, modern hubs and expanding our reach both offline and online is on the agenda. This includes prime spots in Central Department Stores, leading shopping centers, online marketplaces, and more channels down the line, ensuring JUNG SAEM MOOL reaches a broader audience,” Edwin elaborated.

Currently, CMG has taken the reins at four prime sales locations: Central Ladprao (2nd Floor), Siam Paragon (M Floor, Beauty Hall), Siam Center (G Floor), and Fashion Island (1st Floor). The journey has just begun, and the future looks radiant.

For the latest updates and inquiries, visit the brand’s social media channels:

Facebook Fan Page: Jungsaemmool Thailand
Instagram: @jsmbeauty_th
TikTok: @jsmbeauty_th
LINE Official: @jsmbeauty_th

For more information on CMG, check out:

Official Website:
Facebook Fan Page: CMG Facebook
Instagram: @cmg.thailand

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