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Consumer Lawsuits Escalate Against Kornkanok Suwannabut Over Alleged Fake Gold Sales

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In a whirlwind of growing frustrations, a substantial number of consumers seek justice in a case involving a high-profile online retailer accused of selling substandard gold jewellery. The situation unfolded dramatically as twenty disgruntled individuals, who felt they had been duped by Kornkanok Suwannabut and her husband, Kanpol Rueng-aram, converged yesterday. They met with Pol Col Kraiwit Saenthaweesuk, the chief investigator of the Consumer Protection Police Division, pushing for legal action against the couple.

Anusorn Asurapong, the lawyer representing these twenty complainants, revealed that there are at least 135 more victims who could not be present to file their complaints. He noted that logistical challenges, such as residing in distant provinces or being overseas, prevented their attendance. According to him, the total damages suffered by these 155 complainants are estimated to amount to at least 2 million baht.

One frustrated complainant recounted their futile attempt to lodge a complaint with the Bor Win police in Chon Buri. They were met with refusal, with the police arguing that the complainant had been negligent for not verifying the quality of the jewellery before making the payment. This complainant, like many others, had previously hesitated to bring the case to light, fearing that the couple—known for their influential social media presence—would counter-sue for defamation.

Pol Col Kraiwit emphasized that further investigations would be necessary to determine whether Kornkanok and Kanpol engaged in false advertising. These two are prominent figures on social media, affectionately known as “Mae Tuck” and “Pa Beer”. They are accused by their customers of selling gold jewellery that contained less gold than advertised. Kornkanok had allegedly conducted numerous sales through live sessions on her social media channel, often stating that the jewellery business was her husband’s.

The fallout has seen hundreds of customers descending upon the couple’s gold shop in Bangkok, demanding refunds. The shop’s stance has been firm: full refunds would only be processed if the customers returned all merchandise, complete with any free gifts included in the package. This policy sparked further outrage, with some customers throwing the gifts back at the shop in a show of anger.

Others, however, agreed to the refund terms and signed documents relieving the couple of any further legal responsibility concerning the jewellery sales. The saga took another twist when it was disclosed that the origin of some gold items could not be verified, rendering them unsellable to other shops.

This unfolding drama, riddled with allegations of deceit and consumer betrayal, highlights the perils of online shopping, especially in the lucrative but precarious gold market. As this story develops, all eyes remain glued to the legal proceedings and how the situation might either resolve or further complicate the lives of both the sellers and the aggrieved buyers.

30 Comments

  1. Sarah W September 26, 2024

    This is insane! How could they sell fake gold and get away with it for so long?

    • mike_87 September 26, 2024

      It’s all about their social media clout. They probably used it to intimidate anyone from speaking out.

      • Андрей Иванов September 26, 2024

        Exactly! People are scared of being targeted if they expose these influencers.

      • Sarah W September 27, 2024

        True, but that’s why we have consumer protection laws! They need to be held accountable.

    • Dr. Alan Roberts September 26, 2024

      Social media presence can indeed create a protective shield. But it’s also a double-edged sword. Once public trust is broken, the repercussions are severe.

    • goldgal123 September 27, 2024

      I followed Mae Tuck for years! I’ve bought jewelry from her too. This is so disappointing.

  2. Marco September 26, 2024

    It’s the consumers’ fault for not verifying the quality before buying. I don’t see why they should blame the sellers entirely.

    • Linda S September 26, 2024

      Seriously, Marco? Not everyone is a gold expert. People trust sellers to be honest!

      • Marco September 27, 2024

        Trust but verify. It’s a basic principle of shopping, especially online.

      • John B. September 27, 2024

        Linda is right. It’s the seller’s legal responsibility to ensure product authenticity. Consumers shouldn’t need to double-check everything they buy.

      • Jennifer Liu September 27, 2024

        Trust goes both ways. If you’re running a business, you need to be ethical or face the consequences.

  3. Lois September 26, 2024

    The shop demanding receipt of free gifts for refunds is just unreasonable. Not everyone keeps those items.

    • JulianB September 26, 2024

      Right? It’s a sneaky way to avoid refunds.

    • grower134 September 27, 2024

      I think it’s fair. They need to return the whole package for a full refund.

    • Lois September 27, 2024

      Fair? If the product was a scam, the whole refund process should be streamlined, devoid of such petty stipulations.

  4. Prof. Amelia Lane September 27, 2024

    This case exemplifies the need for stronger e-commerce regulations and consumer protection laws. Online markets are rife with opportunities for fraud.

  5. Tommy September 27, 2024

    Why didn’t the police help the complainant who went to the Bor Win police? That’s just wrong.

    • Gale Parker September 27, 2024

      It’s frustrating. Sometimes authorities shirk responsibility when it’s not clear-cut.

    • green_eye September 27, 2024

      Or they’re just lazy and don’t want more work.

    • Tommy September 27, 2024

      They must be held accountable too. It’s their duty to assist.

  6. CuriousJay September 27, 2024

    How do we know for sure that all these claims are legit? I feel like people could just be jumping on the bandwagon.

  7. Rita Brown September 27, 2024

    Sad to see how greed corrupts people. How long do you think they’ll get if found guilty?

    • Simone September 27, 2024

      In Thailand, fraud can lead to serious jail time and hefty fines. It’s not just about the money but the breach of trust.

  8. Kojo September 27, 2024

    It’s unfortunate, but this is a lesson to always be cautious with online purchases, especially expensive ones like gold.

  9. James September 27, 2024

    I think people are overreacting. There are risks involved in any purchase, and they should have known better.

    • Emma_D September 27, 2024

      Overreacting? It’s not about knowing better. It’s about trust and legality.

    • James September 27, 2024

      Everyone is quick to blame but slow to take personal responsibility.

  10. Ravi September 27, 2024

    I wonder how many other businesses operate like this without being caught.

  11. Mary September 27, 2024

    The fact that some gold items couldn’t be verified is quite telling. Makes you wonder about their entire supply chain.

  12. Alex Payne September 27, 2024

    This story is far from over. The legal challenges and consumer backlash could take years to resolve. Keep your eyes peeled.

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