Siam Paragon, a ‘global destination’ and the nexus of unparalleled experiences, unveils a visionary concept known as the “New World of Luxury.” This imaginative venture is all about multifaceted experiential richness, primarily introduced through the inclusive and accessible medium of art. At the heart of this initiative is “Siam Paragon’s World Art Collective,” which features nine contemporary art masterpieces created by esteemed Thai and international artists.
“Siam Paragon’s World Art Collective” embarks on a mission to reimagine luxury through the lens of art appreciation. With a ‘Co-Creation’ initiative involving globally acclaimed contemporary artists, Siam Paragon has commissioned diverse site-specific artworks and a communal exhibit. This collaboration invites both local and international visitors to immerse themselves in a vibrant, art-filled experience that effortlessly blends with lifestyle and offers a world-class engagement. By doing so, Siam Paragon enables visitors to transcend boundaries, becoming both ‘global citizens’ and enthusiasts of the universal world of art.
Chanisa Kaewruen, Siam Piwat’s Executive Vice-President, Group Head – Creative and Innovation, expressed, “Siam Paragon has always been a pioneer in curating multi-dimensional and exceptional experiences, especially in the luxury segment. Our unwavering commitment has established us as a prominent destination for Thais and global visitors. Today, we are proud to present a reimagined concept of luxury, extending beyond traditional shopping or retail spaces. We are setting a new standard, creating a rare and awe-inspiring prototype of a luxury experience.”
With a daily footfall of 150,000 to 200,000 local and international visitors, Siam Paragon stands as an epicentre of lifestyle and experiences. Now, it also serves as a vibrant art platform interlinking art, artists, and people. The initiative to collaborate with leading artists worldwide has led to the creation of site-specific artwork seamlessly integrated into the fabric of Siam Paragon. Coupled with displays of contemporary art from celebrated creators, these pieces are accessible for all to enjoy.
At the forefront of “Siam Paragon’s World Art Collective” are nine exquisite art pieces. Among them is the site-specific installation “Aurora” by renowned French visual artist Pascal Dombis. This piece, inspired by the enchanting northern lights, comprises 24 lenticular panels forming a dynamic color wheel. The optical material used in “Aurora” creates a mesmerizing visual experience that evokes movement and interaction. Dombis is celebrated for his skillful use of algorithmic rules to produce both deliberate and accidental artistic outcomes.
Siam Paragon also showcases an array of contemporary art installations from leading Thai and international artists. One captivating piece is “Dylie” by JWON, also known as Sarayut Kurakaew, a famed Thai illustrator and character designer for art toys and collectibles, housed on the 4th Floor. Another notable work is “Red Bubble” by Korean artist Donghoon Oh, an engaging red sculpture inspired by childhood bubble play, located on the 1st Floor. American sculptor John Helton’s “Cascading Melody,” an elegant bronze sculpture reflecting perpetual motion and interconnectedness, is exhibited on the M Floor. On the 3rd Floor, you’ll find “The Way it Shapes You” by Netherlands-based Pieter Obels, whose steel sculptures exude lightness and aspire towards balance and beauty. Additionally, digital visual artworks “Kinetic Waves” and “Vortex” by pioneering French digital artist Miguel Chevalier are featured on the 4th Floor.
Adding to the diverse collection is “Didn’t Come this Far to Go Back,” a wooden sculpture by Inson Wongsam, Thai National Artist in Visual Arts (Sculpture) 1999. Located on the 2nd Floor, this piece draws inspiration from Wongsam’s solo scooter journey to Florence, echoing the legacy of esteemed art professor Silpa Bhirasri. Naritthorn Sethakunarat’s “Missing,” located on the 1st Floor, poignantly captures human loneliness. Wisut Ponnimit, a renowned Thai cartoonist, animator, and artist, brings forth “UOY MA I,” a charming sculpture of the beloved Mamuang character. This piece prompts a contemplation of how one’s perspective on life is shaped by the view of the world.
Experience the vibrant world of art at Siam Paragon, brought to you by some of the most distinguished contemporary artists. For more information and updates on future installations, follow Siam Paragon on Facebook and Instagram.
#SiamParagon #NewWorldofLuxury
This is an incredible initiative! Siam Paragon truly is redefining what luxury means by making high-quality art accessible to everyone.
But is this really ‘accessible’? I bet it’s still out of reach for many people. High-end shopping malls are hardly accessible art spaces for the average person.
Well, at least it’s a step in the right direction! Better than art being exclusively in private collections.
Exactly, Sophia! Plus, a public mall brings diverse crowds together and exposes more people to art they might not encounter otherwise.
I agree. Everyone deserves to witness the beauty of contemporary art!
The inclusion of international artists is a clever move to draw more tourists. It feels a bit like a marketing strategy in the guise of an art initiative.
As a Thai citizen, I’m proud that our local artists are getting such recognition on a global stage.
Totally, this is a great opportunity for Thai culture to shine globally.
I wonder whether such commercial spaces can truly convey the depth and meaning of art. Aren’t museums more suitable environments for serious art appreciation?
It’s a different experience, yes, but it’s not necessarily worse. It’s about time we rethink where art belongs.
Exactly! Initiatives like this could make art less intimidating and more approachable for everyone.
Perhaps you’re right, rethinking art spaces might break down elitist barriers.
Pascal Dombis’ ‘Aurora’ sounds mesmerizing. Cannot wait to see it in person!
With 200,000 visitors daily, how can they manage to provide an immersive art experience? It’s bound to be overcrowded and rushed.
Good point. True immersion requires solitude and reflection. Hard to achieve in a bustling mall.
True, but this also means the art will reach so many more people. Trade-offs, I guess.
Does anyone know if the art installations are permanent or just temporary exhibits?
While the art initiative is amazing, I hope they also promote art education. Just looking at art without understanding it isn’t enough.
Absolutely. Art without context doesn’t leave a lasting impact.
Integrating art in everyday spaces is such a futuristic concept. Kudos to Siam Paragon for setting trends.
What if this ‘accessible art’ just becomes another backdrop for Instagram influencers and loses its true value?
While appealing to contemporary tastes, are these pieces really pushing the boundaries of what’s possible in art?
Art appreciation is subjective. What matters is that it speaks to the people who view it.
‘Cascading Melody’ by John Helton sounds like a must-see! I love sculptures that capture movement.
This might seem off-topic, but is making art ‘luxurious’ really aligning with the purpose of art itself?
Art and luxury have always been linked through patronage. This isn’t a new phenomenon.
Fair point, Sophia. It’s just something to ponder.
I hope they consider accessibility for disabled visitors too. Everyone should be able to enjoy this art.
‘Red Bubble’ by Donghoon Oh sounds so whimsical and fun! Perfect for kids and adults alike.
Agreed! It’s great to see art that appeals to all ages.
This initiative is impressive, but beware of art being used as mere decoration rather than something to provoke thought.
I’d love to see some virtual exhibitions too. Not everyone can travel to Bangkok!
‘Didn’t Come This Far to Go Back’ by Inson Wongsam sounds deeply resonant. Personal journeys captured in art always hit home.